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Free Webinar with Melinda Emerson – 12 Ways to Use Video to Grow Your Small Business

If you aren’t using video, you are missing out.

It can be incredibly useful for business, according to a recent article in the Huffington Post:

“If a picture is worth a thousand words, video can be worth millions to your company. Video allows your brand to get under potential customers’ skin and put the product in front of their eyes. They will hear your message and feel the excitement of your services, while you smell the profit. Here are five examples you can apply to your own brand.”

On August 21, we will host seasoned small business expert and bestselling author Melinda Emerson for an online event.  She will share 12 ways to use video to grow your small business.

Reserve your spot today: register here

As a business owner, you know staying relevant online is a must for your business. Video is a powerful tool that can be used in a wide variety of ways to expand business opportunities. With the right online channels, you can use video to reach employees, customers and brand ambassadors. Read More »

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Announcing the MSI on Cisco Jabber (Part 2)

July 30, 2012 at 9:00 am PST

In the first part of this blog, I discussed some of the challenges faced by network administrators and how the Cisco Jabber team has integrated their client with the Cisco Media Services Interface (MSI) to enable Cisco to provide an end to end solution to these problems. In this part of the blog, I discuss the impact and benefits of the Cisco Jabber and WebEx integrations into the Medianet architecture (especially for network devices that support Media Awareness), features such as MS Proxy, and the overall benefits to desktop clients.

So what does this mean for network devices that do support media awareness? The first impact is around performance management. Network devices are able to add this information to Netflow/IPFix records. Increasingly, network administrators are using Netflow/IPFix as the primary source of data to enable performance management. Netflow provides records of every flow that passes through the device and records the amount of packets sent, bandwidth consumed etc. Recently the ability to monitor the performance of these flows has been added to Netflow so now an administrator is able to match flows to performance data to determine whether the network is able to deliver the service these applications need. By adding metadata to these records the administrator can now distinguish between the various applications and media types, opening up the prospect for detailed reporting on performance and capacity down to a level of granularity that has never been possible in the past.

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New Business Opportunities and Benefits of WebEx Social

July 27, 2012 at 8:57 am PST

With the recent updates to Cisco WebEx Social (formerly Cisco Quad), we’re more excited than ever before about the business opportunities and benefits of this enterprise collaboration platform.

As Cisco’s first customer, we in Cisco IT have been providing a perfect example of how Cisco WebEx Social can be successful in a global organization, with our internal deployment known as the Integrated Workforce Experience, or IWE.

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Security, mobility, and BYOD: ask the experts in a TweetChat

We all know that IT and business leaders are starting to accept, and in some cases embrace, the “bring your own device” (BYOD) movement in the enterprise and what the implications are for service providers. As we collaborate using our own devices at work, how is this affecting your security in the network?

Join Cisco experts on August 2, 2012 at 9:00 a.m. PT in an open discussion where we’ll take your questions and address your security concerns regarding BYOD and mobility.

Co-moderators:

Panel participants: Read More »

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Announcing the MSI on Cisco Jabber (Part 1)

July 23, 2012 at 4:29 pm PST

Cisco recently announced the availability of the Cisco Jabber for Windows client which now supports the Cisco Media Services Interface (MSI). This is Cisco Jabber’s first step towards integration into the medianet architecture and along with similar support within the WebEx meeting client will have a profound effect on how customers can manage Quality of Service (QoS) for desktop video enabled applications.

Today, one of the most common issues which prevent a wide scale deployment of desktop video clients is the lack of visibility and control that the network administrators have over these deployments. Unlike video conferencing or telepresence units that are invariably in the same place, desktop clients by their very nature move around and can pop up just about anywhere: Inside and outside of the enterprise, connected via VPN or wireless and, of course, they are mobile enough to appear in different offices unannounced. Given that network administrators are charged with delivering acceptable application performance across their network infrastructure, the uncontrolled deployment of desktop video can be a real nightmare. Is the network ready to support the potentially large numbers of concurrent desktop video sessions? What happens if too many sessions are concentrated in a site with limited or oversubscribed bandwidth? How do I protect my existing revenue generating applications from the impact of bandwidth hungry video applications? It is no wonder that it is the network administrator who typically ends up being the roadblock to deployment, given the lack of tools by which to do capacity planning, performance monitoring/management, and, of course, traffic engineering to protect the experience.

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