Cisco Blogs


Cisco Blog > Small Business

Summer’s Ending – But You Can Still Work Free From the Office

I always dread summer coming to an end.

Sure, it’s not like the old days when summer meant no school and running around free, but like most people, summer still makes me feel like I have more personal time and freedom. It must be the extra daylight.

Even if I can’t have the feeling of summer, it makes a huge difference to me if I can  work in different ways -- from home or even handling some to do items from the car.

One of the best things about the new, free version of WebEx, is that having a host account (yes, it’s free) means you can host a WebEx on your mobile. And that means I don’t have to be tethered to your computer.

Get your own free, basic WebEx account here.

In 2007, Cisco commissioned a study: Understanding and Managing the Mobile Workforce that looked at ways to really grasp how mobility was emerging. Of course, since then, “going mobile” has really become the norm.

In that study, they found:

Successful mobile workers tend to be resilient extroverts. They are open to new experiences and highly adaptable. And, contrary to the stereotype of the harassed and disoriented road warrior, they are supremely organized and independent-minded. With the right kind of tailored support, their productivity and adaptability make them superlative operators in an era of increasing demands and constant change.

In 2007, the Cisco study cited a prediction that “within two years, one quarter of the world’s working population will be mobile workers.” Not to freak anyone out but this was BEFORE Apple’s iPad was even released!

Read More »

Tags: , , , , , , , , , , ,

WebEx and Higher Education

This morning, like most of mornings, I woke up, checked my calendar, and joined a WebEx meeting. After introductions and pleasantries, I listened and conversed with three of my colleagues. Then, at the top of the hour, the conversation concluded, and the group dispersed hurriedly to attend their next meetings. Employees repeat this process almost all day every day.  This is how work is done at Cisco.  Now, after having been a part of the process for nearly two months, I’m dreading the return to the seemingly archaic way that I work and collaborate with others at school.

This year, I will be a junior at the University of Oregon, and I’m working towards a degree in International Studies with a focus in Business- Marketing. Currently, I’m working as an intern for Cisco’s education marketing team. Read More »

Tags: , , , ,

The big questions for BYOD in Asia

The phenomenon of Bring Your Own Device (BYOD) has definitely become a top of mind issue for CIOs and end-users alike. No discussion in IT circles is complete these days without this topic coming up. IDG says that as many as three quarters of the workforce in Asia already engage in some form of BYOD with 66% of Asians owning at least one smart tablet device. Clearly, this is changing the way we work, live, play and learn. The big questions for the community are:

  • Is BYOD here to stay?
  • How do we maximize this trend
  • What are the things to look out for?

 

According to the latest Cisco Connected World Technology Report, between

Read More »

Tags: , , , , ,

Telepresence Accelerates Product Development for Customers of All Sizes and Across Industries

In my last post I talked about how telepresence is moving beyond the boardroom and being used in unique ways to add value, impact business process, and extend well beyond the basic function of travel cost savings to deliver better and more innovative results.  Cisco TelePresence is giving customers of all sizes and across all industries a competitive edge by improving the quality of products, speeding up review cycles and accelerating time-to-market.

A great example of this in the mid-market is Coraid, a storage technology provider based in Redwood City, California. Coraid is using multiple Cisco collaboration solutions, including the Cisco TelePresence EX Series and Quick Set C20 endpoints, Cisco Jabber along with Cisco WebEx Telepresence to foster communications between its headquarters in Silicon Valley and product development office in Georgia. In a field where moving quickly to stay ahead of the competition is crucial, telepresence enables Coraid to go-to-market faster with new offerings and to continue to pave the way as innovators.  This has given them the ability to also move up-market and engage with larger, Fortune 500 companies to grow their business. See the impact Cisco has had in their organization in this recent video.

Read More »

Tags: , , , , , , ,

Using Video to Grow Your Small Business – Melinda Emerson @SmallBizLady Shares Tips

Melinda Emerson, aka “SmallBizLady” is a veteran entrepreneur; small business expert and social media coach who specializes in helping small businesses thrive. Today hosted a WebEx offering tips for using video to help grow your business.

Watch her on-demand webinar on using video for your business.

Why should you use video?

Here are a few interesting stats about video Melinda shared with us:

  • Online video is expected to grow 55% this year and is the top format for content marketing.
  • Videos have a 41% higher click-through rate than plain text context.
  • 58% of consumers ages 18-34 who follow brands on social media would watch a video posted by that brand.
  • 57% of Smartphone users polled say they’ve streamed video on mobile.
  • Videos are integral to the success of any SEO strategy.
  • 90% of web traffic is predicted to be video by 2014.

With all that good news, there’s one important point Melinda makes about using video: don’t waste people’s time. To be effective, keep it short. 88% of people say they would watch a video that educated them for at least one minute.

Use video to create a deeper relationship with your customer.

Here are 12 ways you can use video to market your business (be sure to watch the on-demand presentation to learn more).

1. Blog content. 5. Video training. 9. Live video streaming.
2. Customer testimonials. 6. Interviews. 10. Webinars.
3. Product demos. 7. Commercials. 11. Viral video.
4. Email video. 8. Video news release (VNR). 12. Product reviews.

Melinda went on to explain how to create videos that are interesting to customers. Read More »

Tags: , , , , , , , , ,