Wow. Respected web analysts SiteIQ have just published a review of the new Cisco.com: Why Cisco.com’s Latest Redesign is a Stroke of Brilliance
It’s a gratifying read for our web team, of course, but what I like most about the post is that it recognizes that the most important aspects of the design aren’t the obvious visual aspects. Instead, they’re the less glamorous challenges like making it easier to navigate across the site, and simplifying the content in our product areas.
A big web site is a little like a major city: There are millions of “addresses”. There are the brilliant showcase districts and signature buildings. But the bulk of a working city is the utilitarian areas and boulevards where people spend most of their working and living time. And of course there are grungy areas that need a little repair or reinvention.
Cisco.com has all of these, but in our recent design updates we’ve tried hard to make the working areas work harder than ever, and added new shine to the showcase districts where we orient newcomers or explain major concepts like Collaboration or Borderless Networks.
As with a city, the improvement work is never done. We (literally) work night and day to make big and small improvements to the site to make it work better for you.
If you ever have feedback, please drop us on a note from the footer of every page.