Cisco Blogs


Cisco Blog > Video

From Product Strategy to Implementation

Looking at the history of video collaboration there are a few identifiable transition points.  The introduction of audio and video delivery over IP networks created opportunities for widespread affordable deployments and the video conferencing market began to expand.  The scale of deployments, however, was in general neither large nor pervasive.  In 2006/2007 new offerings (like the CTS 3000 from Cisco’s TelePresence team) introduced highly reliable, full HD (1080p), full motion (30fps) experiences with a level of simplicity making it operable by any user irrespective of technical knowledge.  As Full HD became available across the breadth of video conferencing platforms, the whole market rapidly doubled over the following two to three years.  This created another market pillar in collaboration.

Push the clock forward 6 or so years to today…

The distinction between video conferencing, unified communications and web conferencing is now very blurred:

  • The user community has matured.  They are no longer satisfied with connecting over audio, video or content.  They want to achieve the startup experience of small, tightly connected teams across a geographically dispersed workforce.  This means leveraging all of the above features where and when needed, in a simple and intuitive way.
  • IM, presence, audio, video and content collaboration are becoming Read More »

Tags: , , , , , , , ,

WebEx and TelePresence – Better Together

At Enterprise Connect I was delighted to see the excitement generated by Cisco’s announcement that brings together our market leading Cisco WebEx and TelePresence  solutions.  Recently I discussed this initiative in more detail with a colleague, Richard Mullen, looking at how TelePresence and WebEx working together supports our vision of pervasive conferencing and enables users to meet with anyone, anywhere, on any device.

In particular, I highlight three key factors in a successful meeting Read More »

Tags: , , , , , ,

Virtual Work Works, But Don’t Confuse Technology with Change Management

I was in a brainstorm meeting about my team’s next-generation strategy last week, and we made a number of random connections that knitted together a pretty big idea — the kind of dot-connecting that only happens when people with different (and sometime conflicting) perspectives trust each other in the pursuit of an important goal.

Five of us worked on the idea, but only two of us were in the room physically together. Yes, I’ll say it out loud:  three people were working from home.

Much has been said and written recently about the value of working virtually, and I don’t think you can sub-divide mobility into “at home” and “on the road.” Social technologies, video and mobile platforms make it easy to work from just about anywhere.

But as leaders, we have to resist the temptation to confuse technology with change management — despite our love affair with technology. Any time technology brings a sea-change transformation to the way humans do stuff, especially work stuff, we can’t forget that people work in organizations — and organizations are an amalgam of culture, processes and technology.

All of Cisco’s experience has taught us that Read More »

Tags: , , , , , ,

Mobility and Virtualization in the Next-Generation Workplace

I’m one of the lucky ones. Many of my peers work in companies that aren’t as forward looking about IT as Cisco is. Where they struggle to keep up with the demands of today’s employees, I’m fortunate to work in an environment that offers workspace flexibility and access to telepresence, web conferencing, and a social platform based largely on the employee’s choice of device.

That’s not to say that we’ve got it all figured out at Cisco. As I onboard new college graduates, I, too, find myself struggling to meet their expectations. I think we’ve entered a phase in which all business and IT leaders will lag slightly behind the workplace expectations of the new generation.

To better understand this fundamental shift, we recently commissioned Forrester Research to look specifically at mobility, virtualization, and other enterprise-level technology initiatives.  Read More »

Tags: , , , , , , , ,

Coming Together in the Virtual Workspace

Almost five years ago, I was working in the wireless division for Cisco when we introduced the concept of business mobility in motion. Laptop sales were booming and Wi-Fi connectivity was cropping up everywhere, giving rise to the vision of people being mobile and their work following them. Today that vision has never been more real: the workplace is no longer a place. A new generation of devices, applications, and of course increased network capacity, allow people to perform almost any work activity — from the mundane to the complex — almost anywhere.  Where we all come together today is a virtual workspace, and we’re connecting to it from places, devices, and applications of our choice.

The way we work — what we call collaboration  — is changing, too.  We’re evolving from sending email and sharing files, to a work style based on social conversations and real-time communication. As our teams and work locations become more dispersed, richer interaction styles such as web conferencing, voice, and video increasingly come into play, often with mobile devices as the primary platform.

The intersection of collaboration and mobility is truly a crossroads. And a company that moves to embrace and use these capabilities will find itself the winner — with employees, customers, and shareholders — on the other side.

However, technology leaders who find themselves at this juncture face a major challenge Read More »

Tags: , , , , , , ,