Two major global trends are driving these significant increases: a continued surge in mobile-ready devices such as tablets and smart phones, and widespread mobile video content consumption.
The Cisco study estimates that by 2015, there will be a mobile connected device for nearly every member of the world’s population.
So what does this mean? Well, for one thing, it’s a harbinger that it’s time to get our WAN architectures ready for the flood of video traffic. What happens when you don’t? Aside from the obvious—you deliver a frustrating and dissatisfying media experience—you also put other network applications at risk of going down.
If that’s not enough to spur you to take another look at your WAN, consider my top five predictions for what this tsunami of video traffic might lead to from a cultural trending perspective:
“The road of excess leads to the palace of wisdom.”
- William Blake.
Looking back, the first decade of this millennium could ultimately be viewed as an age of excess. From securities, SUV’s and PDA’s to business travel, there was arguably too much focus on quantity and not enough on quality. This “more is better” attitude was also visible in the world of I.T. – particularly when it came to branch offices. But that’s all changing now.
I.T. people know all too well how many services are required to run remote sites in a growing business: routing, switching, applications, security, voice, mobility, and more recently, virtualization and video. During the “go-go years” from 2000-2008, some just kept deploying more and more dedicated appliances in more locations to deliver ever more functionality to try to keep their companies’ top lines growing faster than their competitors.