In my most recent blog on revenue-generation marketing, we talked about the alignment of sales and marketing. It is a crucial link for a number of reasons, not the least of which is ensuring that sales and marketing are working toward the same ultimate goal.
In that particular instance, I spoke about:
The responsibility of marketing to provide qualified leads to sales
The need for service level agreements (SLA) dictating process for how those leads are handled
Including a timeline for SLAs that illustrate how those leads will be pushed through the process
As we continue the revenue-generation marketing journey here at Cisco, operational implementation was the next step. Today, I want to share with you some of the best practices we’ve discovered during that implementation. Read More »
Yesterday in Los Angeles, CA I attended XChange Solution Provider, where Cisco was honored with multiple Channel Champions awards. This conference brings together 225 solution provider decision makers from across the United States and Canada and provides a great chance to network. The 24th annual Channel Champions Awards were part of this event, and it was great to see Cisco perform so well once again.
Channel Company CEO Bob Faletra; Cisco Senior VP Worldwide Channels, Edison Peres; Cisco VP, Global Partner Marketing Sherri Liebo; Cisco Senior Manager, Executive Communications Carol McCutcheon; Cisco Senior Director, Channel Business Development, John Growdon; and Channel Company Editor, Steve Burke.
Cisco picked up awards for:
Converged Infrastructure – overall winner and swept the category
Enterprise Networking Infrastructure – overall winner and swept the category
Networking Hardware – overall winner with wins in the technical and support sub-categories
Unified Communications – overall winner and swept category
Video Conferencing – overall winner and swept category
This year saw us strengthen our position in Enterprise Networking Infrastructure where we swept the category, after being the overall winner with two sub-category wins last year. We made the same move in video conferencing this year as well. Also of note, this is the 14th year in a row that we’ve received the overall award for unified communications (UC).
This is no small feat, and I am so proud of Cisco’s strong presence in these Channel Champions awards. We obviously take a lot of pride in winning these awards. Ultimately though, we don’t win these awards at Cisco without our partners’ commitment and hard work.
As always, your efforts and feedback are the reasons we continually evolve our programs and tools. We always strive to give you the best return on your investment in Cisco and I hope these types of awards give you what you need to close deals with Cisco technology. Again, thank you partners! We were awarded these honors, but we earned them together with you. Let me know your thoughts on these latest awards in the comments below.
I look forward to hearing from you at this year’s Partner Summit, which is right around the corner. For those of you not in attendance this year, remember that you can access Virtual Partner Summit (VPS). In fact, I’ll be holding a global executive chat on March 27 as we close out this year’s event. Register for VPS now so you can add my session to your calendar. Bring your questions to that session so we can interact, even if you’re not in Las Vegas at Partner Summit this year.
It’s hard to believe that the 17th Cisco Partner Summit is nearly in the books. It’s been a great week, both here in Boston and throughout our Virtual Partner Summit environment, and the buzz from partners has been as strong and steady as ever.
Day 1 of Partner Summit focused on Cisco’s vision, business transformation and the evolution of the channel. Day 2 covered the unique value proposition of Cisco’s technology, architectures and services. Today’s closing General Session punctuated Cisco’s stated commitment to partners, and that it’s together with partners that Cisco will become the world’s No. 1 IT company.
Today’s speaker lineup brought special guest Mark C. Thompson, CEO and co-founder of Virgil Unite Mentors, and, to close, Chuck Robbins, SVP, Worldwide Field Operations.
Throughout Partner Summit we’ve been hearing from you, our partners, about what you’re taking away from your time at the event. A few of you shared some closing thoughts with us today:
Read on for a closer look at Partner Summit Day 3. Read More »
Be sure to register for Virtual Partner Summit if you won’t be attending live, and no matter how you’re engaging, make sure you stay in the conversation. Use hashtag #ciscops13 early and often.
In case you missed it, we also asked a number of your Cisco partners peers about the importance of Partner Summit and what they’re looking forward to from this year’s program. Check out what they have to say.
Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important Cisco-related content you may have missed along the way. Let’s have it.
Off The Top
It’s hard to believe that we’re only a little over two weeks away from Cisco Partner Summit. For anyone that has attended Cisco Partner Summit in the past, you know that you’re in store for a week jam-packed with information, networking, and fun.
So how do partners stay on top of all the information and activities that come out of Cisco Partner Summit? Well, we’ve got a blog post to help you get the most out of your Cisco Partner Summit Experience. You’ll find a list of top social media destinations and information on who to follow, where to find resources, and more.