Skype and Google Voice may seem like attractive, inexpensive options, but business-class IP phone systems offer secure service and investment protection.
I recently wrote about private IP PBX phone systems and the benefits they offer to small businesses, including cost savings compared to traditional PBX systems, easier deployment, and expandability. For small businesses on a tight budget, a free IP phone service, such as Skype or Google Voice, may seem like a more attractive option than having to shell out cash for a business-class IP phone system.
Similar to a private IP PBX, Skype and Google Voice are easy to deploy and offer a variety of voice and data features. In addition, there’s no cost involved up front; they’re free to download. However, both services use the public Internet to make and receive calls, and therefore pose risks in call quality and network security.
Yesterday at Cisco’s Partner Summit in New Orleans, Cisco announced a new unified communications solution for mid-size customers: the Cisco Unified Communications Manager Business Edition 3000. The CMBE3000 is uniquely designed to meet the needs of these growing mid-size customers without sacrificing functionality or mobility.
To find out more, listen to Roberto De La Mora, Senior Director of Worldwide Collaboration Solutions Marketing at Cisco, as he describes the CMBE 3000 and what it means for customers and partners.
When I think of “Inclusion and Diversity”, I automatically think about creating a diverse and inclusive workforce environment: providing all employees with learning and development opportunities, ensuring employees with disabilities have the right tools and resources and educating all employees on how to work with people with disabilities, sending out regular communications on techniques for how to strengthen inclusion and diversity in the workplace and so forth.
Reading this article from UTalkMarketing.com this morning over a cup of coffee made me question my own definition of “Inclusion and Diversity.” I came to the conclusion that my view on this subject was far too narrow – I was focussing on it from a purely internal perspective and needed to think outside of the box and include an external perspective too. Inclusion and Diversity isn’t just about making your diverse workforce feel included; it’s also about ensuring that your customers feel included AND that their voices and their business needs lie at the heart of your business.
The author of this article, Chris Beswick, argues that businesses need to develop a relationship with their customers, look at the world from their perspective and appreciate the problems they face and the things they aspire to. Instead of focussing on their own products and services, businesses need to put greater focus on their customers’ problems and tensions – it’s not “what you do”, i.e. what you sell; what you provide, but rather “how you do it”, i.e. how you fuel innovation and differentiation.
Yet Beswick argues that true customer-centricity is only possible if you first become people-centric. In his words the only way you can provide an exceptional end-to-end customer experience is to ensure that everyone in your organisation understands how to collaborate on solving your customers’ problems.
How do you extend Inclusion and Diversity to your customers? Share your thoughts below.
Do you have an Inclusion and Diversity story to share? Please send it to firstname.lastname@example.org.
Nearly a year ago some of you began hearing about exciting developments in customer care at Cisco, as we began sharing our vision for Customer Collaboration, which empowers businesses to take a more personal, proactive approach to customer care. Since then we have delivered on the promise of Customer Collaboration, launching three ground-breaking new products last November--Cisco SocialMiner, Cisco MediaSense, and Cisco Finesse.
Introducing Cisco Industrial Intelligence. Neither James Bond gone corporate nor Cisco gone espionage, Industrial Intelligence is the enabling of business enterprises and municipalities to more intelligently and responsively manage industrial operations globally, and it’s one of Cisco’s latest adjacencies as part of the Borderless Networks solutions portfolio. Having IP-data and control flows converged with voice, video and virtualization creates a more intelligent platform for innovations that connect devices to measure, monitor, and manage resources for greater efficiencies, to connect people in less time and space, and to connect ideas that generate solutions to today’s industrial, operational and environmental challenges.
Chet Namboodri talks about how the Cisco Industrial Intelligence solution can help to improve operational efficiency, safety, agility, and use of assets.