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Failure is not an Option! Real Madrid & Cisco Continue to Innovate and Partner for a Winning Formula

“We (Real Madrid), with our experience & ideas on how to grow in the sports and entertainment world, and you (Cisco) with your technology, innovation and revenue models… our collaboration, has always resulted in a win- win relationship…and, a proven reference in the world” – Enrique Uriel, CIO, Real Madrid

Eight years ago we embarked on a relationship with Real Madrid to collaborate in transforming the Santiago Bernabeu stadium into the “Ultimate Bernabeu,” which would deliver a fan experience unlike any other. Our first goal was to build a network that would make the stadium the safest, and most secure in the world.

That goal was closely followed by the next phase, which was to support the need for more “things” being connected to the network in the stadium – broadcasting companies, sponsors,  ticketing, hundreds of partners and VIP’s such as the Royal family!  The most recent goal, embarked upon three years ago, was to address the continually evolving need for fans and members to connect with the Club through technology.  Together we innovated, designed, and transformed the fan experience through key Cisco solutions – StadiumVision, Connected Stadium Wi-Fi , and StadiumVision Mobile – to enable the most interactive “live” experience in the world. Read More »

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Converging on Convergence, Part Two

We recently co-hosted a Voice of the Customer (VoC) event where we had several End User manufacturing customers as well as Machine Builders and Systems Integrators present. My new series on Machine Builders will start next week, but I wanted to capture a few thoughts and ask for opinions.

We’ve been working along on an assumption that many End User manufacturing customers are reducing their engineering staff and working under cost pressures as well as time pressure. We presumed that they are relegating or subcontracting a lot of the work that would typically be done in house back to machine builders or systems integrators. This clearly has impact on the business model of a machine builder, considering up front design, integration, installation, support and retrofitting. Read More »

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