By Adam Davies, product marketing manager for Infinite Video, Service Provider Video Software and Solutions, Cisco
By now it’s very clear that TV and entertainment viewing habits are changing. More people are accessing more content on more devices than ever before. Revenue from subscription OTT services is expected to almost double — to $50 billion by 2020 (!) — a shift that represents a huge opportunity for service providers.
To meet this opportunity, service providers – and their partners, like us – need to think differently about how services are delivered. We need to give customers what they want – fast and easy access to the shows they love, when they want them on all the screens they want to use. Plus we need to move fast Read More »
Tags: cDVR, Cisco, cloud, cloud powered solutions, dvr, infinite family, infinite suite, on-demand, Service Provider, service providers, tv, video, VOD, web speed
A few years ago, the idea of cloud-based digital video recording (DVR) was an aspiration. Today, while the technology is still relatively new, it’s already seeing broad adoption in the market. In a recent webcast conducted with Parks Associates, attendees revealed the breadth of cloud-based services they were already using to catch up on TV content. From basic “pause live TV” features to full cloud DVR, check out the range of cloud services already available:
There are lots of good reasons operators are moving so quickly to roll out these types of services. First, consumers want it. Read More »
Tags: Cisco, Cisco VNI, cloud dvr, cloud-based services, dvr, Pay TV, service providers, VOD
Amid the technological sizzle at this week’s Consumer Electronics Show is a special line of equipment and services, developed entirely for satellite video providers. And, as you might expect, it’s a solution set being heavily fortified by the cloud.
That’s why a strong undercurrent this week in Las Vegas (and in our suite, at the Wynn), are the innovations that can infuse satellite video providers with agility. Innovations in content, user experience, and services, specifically.
In our suite, at the Wynn, we’ll have on hand everything Read More »
Tags: CES2015, Cisco, cloud, consumer electronics show, DRM solution, hevc, innovation, las vegas, multiscreen, satellite video, service agility, VOD, Wynn
What if cooking worked like video processing? By that I mean, what if every dish you made required separate, dedicated tools and processes just for that dish? So if you’re making a main course for a dinner party, you break out your Main Course knives and kitchen utensils, your Main Course pots and pans, and cook on your dedicated Main Course stove. Adding a vegetable? Grab your Vegetable cutlery, your dedicated Vegetable spices and olive oil, and head over to your dedicated Vegetable stove. Don’t forget dessert. You’ll need a separate set of Dessert mixing bowls, Dessert pots and utensils, and a dedicated Dessert cooktop. (Hope you have a lot of cupboard space.) Thankfully, cooking doesn’t work like this. You can use the same kitchen and cookware to produce every dish you’ll need. Unfortunately, the same can’t be said for traditional video processing. Even though you’re often using the same ingredients (video content), each different video application “workflow”—rendering video to stream to a particular portable device, encoding live TV for video-on-demand consumption, adding a new 4k channel to your lineup— Read More »
Tags: 4k, Cisco V2P, cloud, ETSI standards, HEVC processing, multiscreen, OpenStack, orchestrates, Service Provider, V2P, video application, Video On Demand, virtualized video processing, VOD, workflow
I’m often asked, “What can Cisco Videoscape do for my organization?” The best answer is to look at what it did for yes, Israel’s biggest satellite TV provider.
Yes launched its over-the-top (OTT) multiscreen video service, yes GO, in Israel last year based on the Cisco Videoscape Video Everywhere Solution, and it made a huge splash. Yes saw an immediate spike in adoption and market share with a growth rate even faster than the company’s most optimistic predictions. This is a big deal in the fiercely competitive Israeli pay-TV market, where subscriber growth is basically a zero-sum game between yes (which has 40% of the market) and its closest cable competitor.
So what did yes do to capture the imagination of this tech-savvy market? Simple: Read More »
Tags: ABR, cdn, Cisco Evolved Services Platform, cloud video experience, esp, open media platform, ott, service providers, subscribers, tv, videoscape, VOD