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What’s In Store for Satellite Video Purveyors at CES?

Amid the technological sizzle at this week’s Consumer Electronics Show is a special line of equipment and services, developed entirely for satellite video providers. And, as you might expect, it’s a solution set being heavily fortified by the cloud.

That’s why a strong undercurrent this week in Las Vegas (and in our suite, at the Wynn), are the innovations that can infuse satellite video providers with agility. Innovations in content, user experience, and services, specifically.

In our suite, at the Wynn, we’ll have on hand everything Read More »

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Cisco Virtualized Video Processing makes it easy to whip up a full menu of multiscreen services

What if cooking worked like video processing? By that I mean, what if every dish you made required separate, dedicated tools and processes just for that dish? So if you’re making a main course for a dinner party, you break out your Main Course knives and kitchen utensils, your Main Course pots and pans, and cook on your dedicated Main Course stove. Adding a vegetable? Grab your Vegetable cutlery, your dedicated Vegetable spices and olive oil, and head over to your dedicated Vegetable stove. Don’t forget dessert. You’ll need a separate set of Dessert mixing bowls, Dessert pots and utensils, and a dedicated Dessert cooktop. (Hope you have a lot of cupboard space.) Thankfully, cooking doesn’t work like this. You can use the same kitchen and cookware to produce every dish you’ll need. Unfortunately, the same can’t be said for traditional video processing. Even though you’re often using the same ingredients (video content), each different video application “workflow”—rendering video to stream to a particular portable device, encoding live TV for video-on-demand consumption, adding a new 4k channel to your lineup— Read More »

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How does Cisco Videoscape transform TV experiences? The answer is yes.

I’m often asked, “What can Cisco Videoscape do for my organization?” The best answer is to look at what it did for yes, Israel’s biggest satellite TV provider.

Yes launched its over-the-top (OTT) multiscreen video service, yes GO, in Israel last year based on the Cisco Videoscape Video Everywhere Solution, and it made a huge splash. Yes saw an immediate spike in adoption and market share with a growth rate even faster than the company’s most optimistic predictions. This is a big deal in the fiercely competitive Israeli pay-TV market, where subscriber growth is basically a zero-sum game between yes (which has 40% of the market) and its closest cable competitor.

So what did yes do to capture the imagination of this tech-savvy market? Simple: Read More »

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IP Traffic Will Need a Fast Lane for Video in 2018

Over the past two decades, Internet Protocol (IP) traffic has been on the rise and is anticipated to continue along a similar trajectory over the next five years. The increasing number of fixed and wireless devices and M2M nodes that are connecting to global IP networks is one of the primary contributors to global IP traffic growth. According to the Cisco’s Visual Networking Index™ Global Forecast and Service Adoption for 2013 to 2018, global IP traffic will increase nearly three-fold over the next five years. The growing number of Internet users and faster broadband speeds are also contributing to this traffic growth. However, another trend likely to increase global IP traffic is the increased use of video applications — online video streaming, live video feeds and video on demand (VoD), as well as various forms of video communications.

The Growth of IP Video

The world will reach 2.5 trillion Internet video minutes per month by 2018. That is nearly Read More »

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Addressable ads – getting them right the first (and second) time

A generation ago, part of the TV viewing experience was an unstated compact that in exchange for content, viewers would be subject to a certain amount of advertising. These ads may or may not have been relevant, but viewers nonetheless sat through them – what choice did they have? These days, service providers have moved far beyond merely hoping an ad lobbed at a specific demographic hits its target. Now we have all sorts of info about viewers to make sure they’re seeing the ads we want them to see. But just as we worked that out, the way we watched TV started to change. Yes, now TV is on many devices, but that’s not the only change. Binge-watching of entire seasons long after the show’s original airing, has changed how ads can be integrated into non-linear content. The second-screen phenomenon and the shrinking attention span of the TV viewer have created an environment where a message must hit its mark immediately, with no margin for error. To keep ads fresh, to keep wandering eyes watching ads and to keep content monetized, service providers and advertisers need to find their footing in this new world.

The beauty of the Advertising Management solution is that it Read More »

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