Only a short time ago, consumers had limited choices for accessing professional video content.
Today, a smorgasbord of options continues to multiply—from premium cable and DVDs, to online choices such as Apple, Netflix, and Hulu. Hardware options are equally dizzying, as traditional TV gives way to PCs, smartphones, and tablets. As portable devices meet the cloud, more consumers expect to view their favorite content anywhere, anytime.
The London Olympics this year were a case in point. NBC statistics reveal that more than 57 million U.S. viewers streamed Olympic events online. And over 7 million unique visitors per day accessed the BBC’s online Olympic sites, with nearly half of them watching on mobile devices.
Clearly, media consumption has evolved. Given the complexity of choices, it is essential for all players in the video value chain to understand what consumers need and want. To gain greater insight, the Cisco Internet Business Solutions Group (IBSG) studied the trends and behaviors of 1,152 video consumers in the United States in 2012.
Chief among our findings? Streaming is going mainstream—and if the quality, variety, and delivery of streaming video are held to a high standard, consumers will be willing to pay
Streaming Is Going Mainstream
Seventy percent of U.S. broadband users are watching professionally produced Internet video every week, with an average viewing time of more than 100 minutes per week. Among 18- to 24-year-olds, viewership rises to 94 percent. Overall, streaming video is ahead of downloading and about even with DVDs and Blu-ray Discs (see Figure 1). Read More »
Tags: cable, Service Provider, streaming, television, video, Video On Demand, video streaming, videoscape, VOD
Last week at IBC 2011, Cisco announced several examples of how we are implementing Cisco Videoscape™ with International Service Providers. Cisco Videoscape is a service provider solution that lets consumers bring together content from pay TV, online, and on-demand sources to create a truly immersive TV experience on any device.
KT, Korea’s leading telecommunications service provider, will be deploying Videoscape Media Suite and shares Cisco’s Videoscape vision and strategy to evolve their network over time to deliver content across TV, PC, mobile and tablet screens.
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Tags: Cisco, ott, Pay TV, Service Provider, video, videoscape, VOD
By Bart Spreister, Sr. Director, IP Video Systems, Cisco
Today we announced our collaboration with Red Bee Media, an international media management company, to offer broadcasters and media companies the means to provide TV and other kinds of digital media through streaming video players and VOD portals.
That’s kind of a mouthful. Allow me break it down into my top three reasons why this is one of the more exciting deals I’ve had the good fortune to be involved with:
- Red Bee is cool, --plain and simple. Those who hang out on the U.S. side of the Atlantic may not have heard much about Red Bee Media before, so let me explain it this way: Imagine going to another country to hang out with your new colleague, who knows everybody and is doing all the coolest stuff in video. Red Bee is that kind of partner. They’re a highly respected TV and media aggregator in Europe, and especially the U.K. For instance, of the five major broadcasters there, Red Bee provides the online portal and client. They’re creative and connected and fun, which is a great combination. Read More »
Tags: broadcasters, cable, cable show, cloud, ip video, ncta, red bee media, RedPlayer, SaaS, Service Provider, streaming video, videoscape, VOD
As I mentioned in an earlier post on the recent market study of U.S. pay-TV subscriber needs and wants, the segmentation of the video marketplace potentially brings both new challenges and opportunities for incumbent service providers.
That said, the debate around what to do about the unprecedented growth of the Netflix phenomenon now seems to be a moot point – as incumbent pay-TV service providers openly acknowledge its disruptive impact on the traditional video entertainment industry. And, now they’re proceeding with their plans to execute their long-awaited counter strategy.
Clearly, 2011 could prove to be a pivotal year for testing new business cases, as the marketplace becomes more fluid and is subject to further significant changes that are on the near horizon.
While it’s perfectly understandable that incumbent pay-TV service providers might prefer to bundle a Netflix-like, on-demand IP video service offering with their standard digital cable tier subscriptions, let’s remember that this is but one potential scenario.
Revisiting the results of the Cisco market study, it’s interesting that note that – by far – “the most likely motivation to pay for an online video package…” is a low price point. Call this the “value-based” market segment, if you will – it likely includes some current subscribers and previously lost customers. To win-back these prior subscribers, such as those that are looking at more of an iTunes or Hulu approach to catch up on their TV, an unbundled IP VOD offering by the provider could be very attractive.
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Tags: ip, ip video, Market Fragmentation, Pay-TV Market, Service Provider, video, Video On Demand, VOD