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Connected Life: Exploring User Adoption Trends

By Jason Kohn, Contributing Columnist

How much information can you get from a number? Turns out, quite a bit.

At least, that’s the theory behind the Cisco Connected Life User Experience (CLUE). The index, designed by Cisco’s SP Marketing team, shows you trends in the adoption of various advanced services in different parts of the world, just by glancing at a number.

If you’ve never explored CLUE, check it out. It’s an impressive instrument that manages to convey a vast amount of information in a succinct package. I spoke with Shruti Jain and Thomas Barnett, who developed the index for Cisco’s Service Provider Marketing team, about how people are using it.

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Cisco Drives Enhanced Video Experience Across Wireless Networks

Cisco continues on the MOVE.

At Mobile World Congress in Barcelona today, Cisco introduced MOVE (monetization, optimization, Videoscape experience) solutions that help service providers monetize and optimize mobile video.   

Cisco MOVE is a strategic framework of solutions that include Cisco Mobile Videoscape™, Cisco Service Provider Wi-Fi and Cisco Adaptive Intelligent Routing (AIR). Cisco MOVE is the next phase of Cisco’s service provider mobility strategy, which enables service providers to better monetize and optimize their networks, while delivering personalized mobile services across wired and wireless networks.

In the larger view, Cisco MOVE solutions are designed to address the increasing volume of mobile data traffic — particularly video. According to the recently released Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast for 2010 to 2015, two-thirds of the world’s mobile data traffic will be video by 2015. Mobile video traffic is projected to more than double every year between 2010 and 2015.

-          Cisco Mobile Videoscape enables mobile operators to deliver enhanced mobile video experiences to customers through new technology on the Cisco ASR 5000 and Cisco Unified Computing System™ platforms. These platforms link the mobile network to the larger video distribution network enabled by the Cisco Content Delivery Network capabilities of Cisco Videoscape. The solution also utilizes the capabilities of the new Cisco Videoscape Media Suite to offer efficient and cost-effective content management across multiple screens.

-           Cisco’s Service Provider Wi-Fi Solution is a carrier-grade solution allows service providers to efficiently utilize Wi-Fi for mobile data offload.  Cisco SP WiFi with the Cisco Next Generation Hotspot technology provides standardized, seamless, highly-secure authentication enabling roaming and delivering a host of new services and mobile experiences.

-          Cisco Adaptive Intelligent Routing (AIR) lowers the cost of mobile data traffic by providing service intelligence throughout the network. Extending across the Cisco ASR 1000, Cisco ASR 5000 and Cisco ASR 9000 platforms, Cisco AIR distributes and shares network and customer intelligence broadly to interact and communicate on individual traffic types, and to optimize traffic routing and handling for the best service experience at the lowest cost.

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Top 5 Predictions for How Society Will Adapt to the Next Wave of Video Traffic

Last week, I tweeted about the Cisco® Visual Networking Index (VNI) Global Mobile Data Traffic Forecast for 2010 to 2015. According to the report, worldwide mobile data traffic will increase 26-fold.

Two major global trends are driving these significant increases: a continued surge in mobile-ready devices such as tablets and smart phones, and widespread mobile video content consumption.

The Cisco study estimates that by 2015, there will be a mobile connected device for nearly every member of the world’s population.

So what does this mean? Well, for one thing, it’s a harbinger that it’s time to get our WAN architectures ready for the flood of video traffic. What happens when you don’t? Aside from the obvious—you deliver a frustrating and dissatisfying media experience—you also put other network applications at risk of going down.

If that’s not enough to spur you to take another look at your WAN, consider my top five predictions for what this tsunami of video traffic might lead to from a cultural trending perspective:

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Announcing the Cisco Visual Networking Index Mobile Forecast, 2010-2015

26X.  That’s the amount of increase in traffic the global mobile internet is going to have over a 5 year span from 2010 to 2015, as forecast by the latest iteration of the Cisco Visual Networking Index released today. 

VNI Global Mobile Data Forecast Growth

As many of you long time readers know there are few things that get me as excited as this data because:

  1. While we read about point announcements here or new services there, this gives context to us all and allows us to look at the “forest” vs. just the “trees”.
  2. Our customers really, really (is it overdoing it to say “really” again) like this data, which gives us an opportunity to showcase just one of the ways that we strive to be not just a vendor but a partner to them, and it’s always great to spend more time with them.
  3. The data is the result of a great team that I am proud to be a part of as well as data feeds from not just third party industry analysts whose forecasts we incorporate, but also that of contributions of over 390,000 people worldwide feeding us their unique, primary data about their network experience directly from their devices.
  4. I think big numbers are simply cool.

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Cisco VNI Mobile Data Traffic Forecast, 2010 – 2015

Here’s a news flash – mobile data traffic is growing rapidly.

. . . Oh, you knew that already?

Well, bet you didn’t know HOW fast it’s growing.  

Really fast, actually.  Specifically, global mobile data traffic grew 4.2 times faster than global fixed broadband data traffic in 2010 according to. Cisco’s Visual Networking Index Mobile Data Traffic Forecast covering the period 2010 – 2015. 

A year ago, the Cisco VNI Mobile Data Traffic study predicted that global mobile data traffic would reach 3.6 exabytes by 2014 . . . and we thought that was fast.

Findings from the recently updated Cisco Mobile VNI include:

  • The annual global mobile data traffic will reach 6.3 exabytes per month, or an annual run rate of 75 exabytes, by 2015. That amount is the equivalent of 19 billion DVDs or 536 quadrillion SMS text messages or 75 times the amount of global Internet Protocol traffic (fixed and mobile) generated in the year 2000.
  • Global mobile data traffic increased 159 percent from calendar year 2009 to calendar year 2010 to 237 petabytes per month, or the equivalent of 60 million DVDs.
  • Global mobile data traffic grew 4.2 times as fast as global fixed broadband data traffic in 2010.
  • Global mobile data traffic in 2010 was three times the size of all global Internet traffic (fixed and mobile) in the year 2000.
  • According to the updated forecast, the Middle East and Africa will have the highest regional mobile data traffic growth rates, with a compound annual growth rate of 129 percent (63-fold growth) over the period. Latin America anticipates a 111 percent CAGR (42-fold growth), followed by Central and Eastern Europe, with a 102 percent CAGR (34-fold growth), and Asia-Pacific, with a 101 percent CAGR (33-fold growth). Western Europe is forecast to experience a 91 percent CAGR (25-fold growth); North America, an 83 percent CAGR (20-fold growth); and Japan, a 70 percent CAGR (14-fold growth).
  • India has the highest national mobile data traffic growth rate, with a CAGR of 158 percent (115-fold growth) for the forecast period, followed by South Africa, with a 144 percent CAGR (87-fold growth), and Mexico, with a 131 percent CAGR (66-fold growth). Comparatively, the United Kingdom will see an 84 percent CAGR (21-fold growth), and the U.S. an 83 percent CAGR (21-fold growth), according to the updated forecast.
  • In spite of the slow economic recovery in many regions, the demand for mobile services has remained constant, overall, and strong traffic growth continues globally.

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