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Momentum in 3G and 4G/LTE as We Arrive at Mobile World Congress in Barcelona!

Mobile World Congress 2012 has finally arrived and we have picked up a lot of 3G and 4G/LTE momentum as we arrive in Spain!

Less than two week ago, Cisco announced our latest Mobile VNI forecast, and it seems like everyone is stopping to take notice of what the numbers say.

In the past week, five major customers announced their partnership with Cisco in deploying our Mobile Internet solutions:

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Cisco’s Mobile VNI Forecast: What Does it All Mean?

Earlier this week, Cisco announced its latest Cisco Visual Networking Index Mobile Forecast, 2011-2016, from the Royal Opera House in London.

The report showed that global mobile Internet traffic is expected to grow 18-fold over the forecast period, reaching 130 exabytes annually by 2016 – the equivalent of 33 billion DVDs going across mobile networks every year.

But what does this significant growth of mobile traffic mean for mobile operators?  How will the changing mix of mobile devices and connections (such as smartphones, tablets and M2M) impact their networks, their businesses, and strategic partnerships?  We asked some of the industry’s most experienced and knowledgeable independent analysts and consultants to give us their perspectives.

To see the complete report, including global, regional and some country-level forecast projections, go to www.cisco.com/go/vni, and watch a VoD of the February 14, 2012 VNI Mobile event here.

Thanks as always for reading.

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The Mobile Data Tsunami

Cisco just released the 2012 edition of its mobile VNI* report, entitled Cisco VNI Mobile Data Traffic Forecast, 2011-2016.”

The report’s conclusion: a tsunami of mobile data traffic is headed our way, growing in size and speed through 2016 and likely beyond.  Over the next five years, mobile data traffic worldwide will grow 18-fold!

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Full Speed Ahead Traffic to Increase 18X by 2016

Today in a global webcast from the Royal Opera House in London, we announced our annual Cisco Visual Networking Index Mobile Forecast, 2011-2016, to a global audience.  While some people may have been anticipating a decrease in mobile traffic considering the importance service providers are placing on mobile traffic offload and the tiered pricing plans being put in place for subscriber, just the opposite occurred.  Even in the face of those downward pressures along with the continuing economic uncertainties, the total amount of traffic in the forecast period is expected to soar 18-fold from 2011 to 2016, reaching 130 exabytes annually.  To put that amount into perspective, an exabyte is 10 to the 18th power of bytes which is a large number in its own right;  130 exabytes is the data equivalent of having 33 billion DVDs streamed in the airwaves around us each year. Read More »

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Updated! – Cisco Mobile Visual Networking Index

Over the past several years, Cisco introduced and has regularly updated and expanded its well-received Visual Networking Index (VNI), which projects IP traffic trends based upon independent analyst forecasts, mobile data usage surveys from operators and other primary research. 

As part of its VNI initiative, Cisco also developed the Global Mobile Data Traffic Forecast, and the most recent update has just been issued.

The updated forecast includes findings such as:

  • By 2016, global mobile data traffic will reach 10.8 exabytes per month (or 130 exabytes annually). Global mobile data traffic will increase 18X from 2011 -- 2016 (78% CAGR from 2011 -- 2016).  The 130 exabytes is 4.5 times more than all IP traffic (fixed and mobile) generated in 2005 (29 exabytes).
  • Based on Cisco VNI research, global mobile data traffic increased 133% from calendar year-end 2010 to calendar year-end 2011 (CY2011 = 597 petabytes per month or nearly 149 million DVDs per month).
  • In 2011, global mobile data traffic grew 3.4 times faster than global fixed broadband data traffic.  From 2011 to 2016, global mobile data traffic will grow 3 times faster than global fixed broadband data traffic.

Other pertinent points include:

  • In spite of uncertain economic conditions in many parts of the world, the demand for mobile services and content has in fact grown in every global region.
  • An increased amount of mobile traffic being offloaded to fixed networks, and the implementation of tiered mobile service pricing and data caps have not had a significant dampening effect on global mobile data traffic growth (the top 1% has been throttled to some degree).
  • In 2011, global mobile data traffic more than doubled (2.3X growth) for the fourth year in a row.

Following are links to relevant documents and information:

We welcome your questions . . . for greater detail, email traffic-inquiries@cisco.com.

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