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Going Big: Zettabytes and the NBA Finals

Things are heating up. The Oklahoma City Thunder are heading to the NBA Finals, and global IP traffic is heading into the zettabytes.

Is there a connection between these two developments? Absolutely. And if you’re following the NBA on a mobile device, then you are attuned to the trifecta of elements that is now a staple of the fan experience:  the explosion of sports-focused media content, the networks that carry that content, and the evolving array of mobile devices that receive it.

Take a look at this video to see how the NBA is heating up the fan experience:

Cisco just released the 2012 Visual Networking Index (VNI) Forecast, our ongoing initiative to forecast and analyze IP network growth and trends worldwide. The research shows that we’re in Read More »

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Leading Belgian Cable Operator VOO Deploys IPv6

Belgian cable operator VOO looked at the future of the Internet several years ago and recognized that they needed a plan to move to IPv6 if they were to continue to efficiently grow their business. As the leading provider of broadband cable services in the southern part of Belgium they provide video, high speed Internet at speeds of up to 100Mbps, and digital telephony services, primarily to residential customers in Wallonia and Brussels. The company has been one of the fastest growing service providers in Europe; since VOO launched its triple play services at end of 2009, they’ve acquired more than 1 million subscribers. VOO also recently acquired a 3G mobile license to expand their service capabilities.

For network operators such as VOO, business and service is continuity critical. They cannot afford to have services affected while they migrate to new technology. VOO ultimately selected Cisco’s Carrier Grade IPv6 solution since we gave them a clear migration path to IPv6 and they sought a trusted partner who could offer a future flexible solution. Using our dualstack technology with the Cisco CRS-3 and CMTS they can run IPv4 and IPv6 simultaneously in order to maintain a high-quality customer experience during the transition.

Nico Weymaere, VOO’s Chief Technology Officer shares his view on the positive impact of IPv6 for both his company and the Internet:

The IPv6 capabilities of the VOO network will provide them a foundation to easily support new services. As we’ve noted previously with our Visual Networking Index, by 2016, there will be nearly 19 billion global network connections (fixed and mobile); the equivalent of two and a half connections for every person on earth. We can’t get there with the limited address space provided by IPv4.

On behalf of Cisco, let me thank the entire VOO team for putting your trust in us.

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Government and Industry Leaders Want Broadband Everywhere

The latest update of the Visual Networking Index (VNI) forecast of Internet protocol (IP) data traffic from 2011 to 2016 is just astonishing. At the top level, global IP traffic growth is exploding at a CAGR of nearly 30% with much regional variation across the world, and different technologies and applications gaining share.

To explore the implications of the VNI forecasts for countries, consumers and corporations, I hosted a panel of experts with a wide range of policy, technical and industry experience. Joining the discussion were:

Diego Molano Vega: Colombia’s Minister of Information Technology and Communications

Daniel Weitzner: Deputy Chief Technology Officer for Internet Policy, Office of Science and Technology Policy at The White House

Kathleen Abernathy: Chief Legal Officer and Executive Vice President of Frontier Communications; and former Commissioner of the Federal Communications Commission

Kevin McElearney: Senior Vice President of Network Engineering at Comcast

The panel discussed a wide range of issues, with three key take-aways:

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The Huge Impact of Technology on Education

Have you noticed what’s happening in your child’s school? Technology. There’s rarely a lesson taught, be it math or science or health, that doesn’t include some form of technology.

Education has changed to enhance its message, increase its reach, and improve its communication. If you haven’t been in the classroom lately, drop by this week when you pick up your wonderful student.

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The Zettabyte Era is Upon Us

As many of the regular readers know, this time of year is one of my favorite.  Sure, kids are out of school, the weather is nice, and that summer vacation is within reach… but the real kicker?  The release of the annual Cisco Visual Networking Index (VNI) Forecast – this time for the period between 2011 and 2016.

We’ve been doing this report for 6 years now, and it has provided a lens into many of the changes we’ve seen in the industry, and there are many:

  • Changes the units of measurement just to quantify the amount of traffic – moving from petabytes to exabytes to now – for the first time ever – zettabytes
  • Changes in the types of devices that are driving traffic – from primarily PCs to now smartphones, tablets, TVs and the Internet of Things
  • Changes in the services and applications we’re using those devices for – from primarily data-centric to ones that are far more experience-centric.

Throughout all of those changes, however, we have had a constant – and that is the seemingly endless appetite we have for bandwidth and the incredible opportunities the network provides for societies, businesses, service providers, and consumers like you and me.

This year, the Cisco VNI forecasts that traffic from 2011-2016 will grow four-fold to reach 1.3 Zettabytes by 2016.  A zettabyte is a trillion gigabytes (10 to the 21st power in bytes = a lot).  To put that in perspective, all the IP traffic that has hit the global networks in the Internet years to date (1984-2012) has generated 1.2 Read More »

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