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Personalizing VNI Service Adoption Forecast Research

With today’s announcement of the latest Visual Networking Index (VNI) research, I’m excited to kick-off a guest blogging series that will highlight the stories behind the complementary VNI Service Adoption Forecast.  This research predicts the future worldwide end user adoption for 27 services across residential, mobile and business categories.

These services range from SMS, mobile banking, location-based services, online gaming, consumer VoIP, mobile video, and many more. While this makes for interesting predictions on where technology will take us, it only generated more questions in my mind.

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It’s Not the Spa, It’s the Hotel Wi-Fi that’s Key

Travel website hotels.com not long ago published the results of a survey on hotel amenities asking travelers to identify the most important features in selecting a particular property. The most popular was the availability of free Wi-Fi access and that this amenity overwhelmingly factored into the decision on which hotel to book. Thirty-eight percent of travelers reported that free Wi-Fi played a part in their decision as a “must” to stay at a specific hotel, 35 percent reported it is the simple amenity they want to see more in hotels, with 31 percent wishing it would become a standard in all hotels in 2012.

A Hotels.com survey reveals which amenities guests want the most.

We see this trend towards “have to have wireless access” – in a hotel, airport, or at the office as being consistent with Read More »

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Cisco’s Latest Networking Innovations: Bringing Intelligent Networks to Industrial Automation

Today, Cisco announced the Industrial Ethernet (IE) 2000 switch series which will help customers build intelligent networks for industrial automation by delivering highly secure, scalable connectivity from plant floor to enterprise network.

Cisco’s IE2000 switch series provides:
- consistent network services between industrial networks and enterprise business applications
- integrated security
- better manageability
- highly secure remote access and monitoring of automated systems
- intelligent energy management with visibility into machine performance to help customers better manage costs.

The IE2000 industrial switch also interoperates across corporate and manufacturing floor networks in a cost-effective manner to deliver video and corporate applications to manufacturing plant floor.

The IE2000 switch series is key product from our Connected Industries business unit.  According to Maciej Kranz, vice president and general manager of Cisco’s Connected Industries business unit, “Major sectors of the economy are undergoing a transformation driven by new requirements around production and factory automation, traffic management, data analytics and machine-to-machine communication.  Cisco’s Connected Industries business unit was created to help customers realize the benefits of the transition to Ethernet and IP across the operational technology segments including manufacturing plants, transportation infrastructure and vehicles.”

Many of you have highlighted machine-to-machine (M2M) communications as a key consideration for organizations over the next few years.  Cisco’s own Visual Networking Index (VNI) showed that, by 2016, there will be nearly 2 billion machine-to-machine wireless connections.  This includes everything from in-car GPS systems to asset tracking systems in manufacturing and other sectors.

The result is a need to more tightly connect and integrate devices, machines and vehicles with traditional enterprise networks.  This “Industrialization of the Internet,” as Cisco calls it, will accelerate the networking industry beyond the IT and service provider (SP) networks in industries such as manufacturing and transportation.

Any industry analysts interested in more information on Cisco’s innovations for industrial automation, please contact me for details of our upcoming session with Maciej Kranz and the Connected Industries team.  This will include a more detailed overview of this announcement, more background on the Connected Industries business unit and the opportunity for Q&A.

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Expanding Universe of Mobile Video Opens a World of Opportunities

Mobile video is exploding at a rate unimagined only a few short years ago. Whereas the quick YouTube clip had been a satisfying enough diversion, consumers armed with next-generation devices now demand the latest bandwidth-busting, 2-gigabyte Hollywood opus. The end user wants it on his iPad, and he wants it now.

For the industry at large, this creates no shortage of challenges. According to the Cisco Visual Networking Index, by 2016, 71 percent of global mobile data traffic will be video, placing a heavy burden on the network. But along this next frontier of mobile video there are also unprecedented and exciting opportunities.

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Cisco’s Mobile VNI Forecast: What Does it All Mean?

Earlier this week, Cisco announced its latest Cisco Visual Networking Index Mobile Forecast, 2011-2016, from the Royal Opera House in London.

The report showed that global mobile Internet traffic is expected to grow 18-fold over the forecast period, reaching 130 exabytes annually by 2016 – the equivalent of 33 billion DVDs going across mobile networks every year.

But what does this significant growth of mobile traffic mean for mobile operators?  How will the changing mix of mobile devices and connections (such as smartphones, tablets and M2M) impact their networks, their businesses, and strategic partnerships?  We asked some of the industry’s most experienced and knowledgeable independent analysts and consultants to give us their perspectives.

To see the complete report, including global, regional and some country-level forecast projections, go to www.cisco.com/go/vni, and watch a VoD of the February 14, 2012 VNI Mobile event here.

Thanks as always for reading.

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