One of the busiest times of the year for my team comes every June when we release the Cisco Visual Networking Index which forecasts IP Traffic growth around the globe. Now in its 5th year, the forecast, which initially started as a internal project to guide our own engineers as they innovate the next generation of networking infrastructure, has now grown to be an innovation in its own right, helping to provide data for our service provider customer and regulatory bodies alike (not to mention press, analysts, and IP groupies like yours truly.)
The top level finding of this Cisco VNI Forecast, which spans from 2010 to 2015 is that total worldwide IP traffic will increase 4x by 2015, reaching 966 exabytes or just under 1 Zettabye (which is 10 to the 21st power) To put context to rising demand of IP over the last several years, we have had to change the unit of measurement several times just to keep up with the growth…. First it we measured traffic in terms of Petabytes… then moved to Exabytes… and now are embarking on Zettabytes…(looking ahead, we’ll eventually start to use the term Yottabyte…)
Factors that are driving this growth, include:
Video, as it is increasingly a part of nearly every networked experience. By 2015, one million minutes of video – nearly two years worth – will cross the network every second.
More devices are connecting to the network – we forecast more than 15 billion will be on the network by 2015, making it on average more than two devices (whether it be a PC, phone, TV, or even machine-to-machine) per person for every person on earth (and if you’re like me, you’re an “overachiever” on this number, with well over a dozen devices connected to the network…by the way, just how many network connections are you responsible for?) Read More »
Networks are an essential part of business, education, government, and home communications. Many residential, business, and mobile IP networking trends are being driven largely by a combination of video, social networking and advanced online collaboration applications — when described together, it’s called “visual networking.”
The Cisco Visual Networking Index (VNI) is the company’s ongoing effort to forecast and analyze the growth and use of IP networks worldwide. Earlier this month, we announced the latest report, the Cisco Visual Networking Index Global Mobile Data Traffic Forecast, 2010-2015. The following is a thought-provoking summary of the key findings — see how we visualize the future of the Mobile Internet.
As many of you long time readers know there are few things that get me as excited as this data because:
While we read about point announcements here or new services there, this gives context to us all and allows us to look at the “forest” vs. just the “trees”.
Our customers really, really (is it overdoing it to say “really” again) like this data, which gives us an opportunity to showcase just one of the ways that we strive to be not just a vendor but a partner to them, and it’s always great to spend more time with them.
The data is the result of a great team that I am proud to be a part of as well as data feeds from not just third party industry analysts whose forecasts we incorporate, but also that of contributions of over 390,000 people worldwide feeding us their unique, primary data about their network experience directly from their devices.
Viewing “TED talks” online is one of my favorite sources of inspiration. TED is a small nonprofit devoted to “Ideas Worth Spreading.” It started in 1984 as a conference, bringing together people from three worlds: Technology, Entertainment, Design (TED).
In a presentation earlier this year, TED’s curator, Chris Anderson, says the rise of online video is enabling a worldwide phenomenon he calls “Crowd Accelerated Innovation” — a self-fueling cycle of learning that could be as significant as the invention of the printing press.
He adds, to tap into its power, organizations will need to embrace radical openness.