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Expanding Universe of Mobile Video Opens a World of Opportunities

Mobile video is exploding at a rate unimagined only a few short years ago. Whereas the quick YouTube clip had been a satisfying enough diversion, consumers armed with next-generation devices now demand the latest bandwidth-busting, 2-gigabyte Hollywood opus. The end user wants it on his iPad, and he wants it now.

For the industry at large, this creates no shortage of challenges. According to the Cisco Visual Networking Index, by 2016, 71 percent of global mobile data traffic will be video, placing a heavy burden on the network. But along this next frontier of mobile video there are also unprecedented and exciting opportunities.

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Cisco’s Mobile VNI Forecast: What Does it All Mean?

Earlier this week, Cisco announced its latest Cisco Visual Networking Index Mobile Forecast, 2011-2016, from the Royal Opera House in London.

The report showed that global mobile Internet traffic is expected to grow 18-fold over the forecast period, reaching 130 exabytes annually by 2016 – the equivalent of 33 billion DVDs going across mobile networks every year.

But what does this significant growth of mobile traffic mean for mobile operators?  How will the changing mix of mobile devices and connections (such as smartphones, tablets and M2M) impact their networks, their businesses, and strategic partnerships?  We asked some of the industry’s most experienced and knowledgeable independent analysts and consultants to give us their perspectives.

To see the complete report, including global, regional and some country-level forecast projections, go to www.cisco.com/go/vni, and watch a VoD of the February 14, 2012 VNI Mobile event here.

Thanks as always for reading.

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The Mobile Data Tsunami

Cisco just released the 2012 edition of its mobile VNI* report, entitled Cisco VNI Mobile Data Traffic Forecast, 2011-2016.”

The report’s conclusion: a tsunami of mobile data traffic is headed our way, growing in size and speed through 2016 and likely beyond.  Over the next five years, mobile data traffic worldwide will grow 18-fold!

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Full Speed Ahead Traffic to Increase 18X by 2016

Today in a global webcast from the Royal Opera House in London, we announced our annual Cisco Visual Networking Index Mobile Forecast, 2011-2016, to a global audience.  While some people may have been anticipating a decrease in mobile traffic considering the importance service providers are placing on mobile traffic offload and the tiered pricing plans being put in place for subscriber, just the opposite occurred.  Even in the face of those downward pressures along with the continuing economic uncertainties, the total amount of traffic in the forecast period is expected to soar 18-fold from 2011 to 2016, reaching 130 exabytes annually.  To put that amount into perspective, an exabyte is 10 to the 18th power of bytes which is a large number in its own right;  130 exabytes is the data equivalent of having 33 billion DVDs streamed in the airwaves around us each year. Read More »

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Touch and Feel IPv6 Wi-Fi!

Despite the “buzz” around IPv6 right now for many customers it’s not easy to actually test drive an IPv6 connection. When we got the opportunity to sponsor the Wi-Fi customer access at the 2012 v6 World Congress, we jumped at it. It became an opportunity to showcase both the simplicity and effectiveness of the Cisco Carrier Grade IPv6 (CGv6) solution. The CGv6 solution is the industry’s only IPv6 transition solution that has been performance tested and validated by a third party, in our case by EANTC.

Wi-Fi is a topic of particular interest to mobile operators Read More »

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