Things are heating up. The Oklahoma City Thunder are heading to the NBA Finals, and global IP traffic is heading into the zettabytes.
Is there a connection between these two developments? Absolutely. And if you’re following the NBA on a mobile device, then you are attuned to the trifecta of elements that is now a staple of the fan experience: the explosion of sports-focused media content, the networks that carry that content, and the evolving array of mobile devices that receive it.
Take a look at this video to see how the NBA is heating up the fan experience:
The latest update of the Visual Networking Index (VNI) forecast of Internet protocol (IP) data traffic from 2011 to 2016 is just astonishing. At the top level, global IP traffic growth is exploding at a CAGR of nearly 30% with much regional variation across the world, and different technologies and applications gaining share.
To explore the implications of the VNI forecasts for countries, consumers and corporations, I hosted a panel of experts with a wide range of policy, technical and industry experience. Joining the discussion were:
As many of the regular readers know, this time of year is one of my favorite. Sure, kids are out of school, the weather is nice, and that summer vacation is within reach… but the real kicker? The release of the annual Cisco Visual Networking Index (VNI) Forecast – this time for the period between 2011 and 2016.
We’ve been doing this report for 6 years now, and it has provided a lens into many of the changes we’ve seen in the industry, and there are many:
Changes the units of measurement just to quantify the amount of traffic – moving from petabytes to exabytes to now – for the first time ever – zettabytes
Changes in the types of devices that are driving traffic – from primarily PCs to now smartphones, tablets, TVs and the Internet of Things
Changes in the services and applications we’re using those devices for – from primarily data-centric to ones that are far more experience-centric.
Throughout all of those changes, however, we have had a constant – and that is the seemingly endless appetite we have for bandwidth and the incredible opportunities the network provides for societies, businesses, service providers, and consumers like you and me.
This year, the Cisco VNI forecasts that traffic from 2011-2016 will grow four-fold to reach 1.3 Zettabytes by 2016. A zettabyte is a trillion gigabytes (10 to the 21st power in bytes = a lot). To put that in perspective, all the IP traffic that has hit the global networks in the Internet years to date (1984-2012) has generated 1.2 Read More »
“In 2016, over 1.3 Zettabytes of data will travel across Internet protocol (IP) networks. That’s over 10 times the traffic generated in 2008 and more than all the IP traffic that traversed global networks from 1984 to 2012 combined (1.2 Zettabytes).”
This estimate is from the latest Visual Networking Index (VNI) released today by Cisco which forecasts IP network traffic patterns from 2011 to 2016. The annual VNI rolling five year forecast has become a trusted industry barometer for how rapidly the use of global IP networks is expanding.
With today’s announcement of the latest Visual Networking Index (VNI) research, I’m excited to kick-off a guest blogging series that will highlight the stories behind the complementary VNI Service Adoption Forecast. This research predicts the future worldwide end user adoption for 27 services across residential, mobile and business categories.
These services range from SMS, mobile banking, location-based services, online gaming, consumer VoIP, mobile video, and many more. While this makes for interesting predictions on where technology will take us, it only generated more questions in my mind.