Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important Cisco-related content you may have missed along the way. Let’s have it.
Off The Top
It’s been a very busy week in the land of Cisco, what with our Q3 earnings report, a number of key technology and service launches, and the final countdown to Cisco Partner Summit 2013 now at the 10-days-to-go mark.
Cisco Partner Summit is just 10 days away, and if you aren’t attending the live event in Boston, consider this another reminder to register for Cisco Virtual Partner Summit (VPS). You’ll be joining thousands of our partners from all over the world for three lively days of Cisco Partner Summit keynotes, executive chats and breakout sessions on business-critical topics. During Cisco VPS, you’ll also gain access to a range of activities unique to the virtual platform, and a full program designed to maximize your online experience.
Let’s take a few minutes to look at what we have in store for Cisco VPS this year. Read More »
Cisco Partner Summit is the event of the year for the global Cisco channel community, and it gets mighty busy. Whether you’re attending the big show live in Boston, participating via Cisco Virtual Partner Summit, or just following along for news announcements, key messages and other important Cisco information, your attention span is only so great. You have a business to run, and we understand that.
One thing we hear quite often from Cisco partners is a request to better understand all the places Partner Summit information and social media activity will be available so you can prioritize your days and do as much social engagement as possible without diverting too much of your energy from the business you came to conduct. So as Partner Summit gets underway in just three weeks, here’s a list of social media destinations to pay attention to: Read More »
Cisco Partner Summit is just a few short weeks away, and we’d like to officially welcome you to the start of an exciting and action-packed season of Partner Summit content here on the Channels blog and all over Cisco.
If you read my blogs you know I believe that gamification tactics can be VERY effective when applied in a thoughtful manner. I wrote previously about the effectiveness of gamification tactics as applied to Cisco’s Global Sales Experience. We just wrapped up Virtual Partner Summit (VPS) and I want to share some amazing results that in my opinion were very much a result of the gamification tactics applied to the event.
Some of the event goals we considered when crafting the VPS achievement program were:
Increase attendees viewing duration
Increase the overall event and session level evaluations submission rate
Increase the interaction between attendees and Cisco
Drive attendees to consume not just our general session content but also our executive chats, geographic and technical session content
So what we did was create a badging program that introduced a tiered approach for the badges. Unlocking badges accumulated points for the attendees with the higher tier badges earning more points. Once an attendee had accumulated 250 points they were eligible for an iPad prize drawing. To start attendees off we awarded the “Welcome to VPS” badge which awarded 50 points upon first login. We then aligned badges to our goals so there were badges for watching different types of sessions for at least 15 minutes, submitting evaluations, and asking questions.
So what were the results? Below are some key statistics… Read More »