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Events, Redefined

September 12, 2011 at 1:45 pm PST

Cisco’s Global Sales Experience (GSX) just wrapped up and proved to be ground breaking yet again. The idea of a multi-location distributed hybrid event is daunting especially when it covers 90+ global locations in over 400+ conference rooms with 24X7 broadcasting for three days straight. When the audience represents a blend of in person attendees with virtual attendees creating a stimulating and motivating event experience is a challenge.

In the past GSX has risen to the challenge and this year was no exception. This year GSX leveraged rich content driven digital engagements including GSX TV (an on-demand cable network style of short format programming),  Cloud Story (a video rich engagement highlighting the opportunity Cloud represents), A Matter of Time (a role playing game focused on Cisco’s top priorities) and an Architectures Mastery Program (a gathering of the cream of the crop eLearning courses married with live event technical breakouts) and once again demonstrated that when you align your experience with the fundamental goals of your event and listen to your audience you can truly break new ground and disrupt the notion of what the word ‘event’ means.

Of course GSX would not be possible without the depth and breadth of Cisco solutions available to execute it. GSX deploys a vast array of Cisco solutions to create the event experience for example Cisco’s Enterprise Content Delivery System, Digital Media Signage, and TelePresence. Check out the video below to learn more.

Another new element that proved very successful was the Achievements area of the GSX virtual environment. Read More »

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A Peek Into the Future with Dr. James Canton

Well, the time has come—Partner Summit 2011 gets underway tomorrow in New Orleans, and it’s sure to be a fun and informative week. For those of you attending virtually, be sure to visit the Virtual Partner Summit registration page to sign up (it’s free). The virtual event runs March 1 through March 3.

We have lots in store at the event—everything from breakout sessions to live executive chats to keynote sessions. I got the chance to chat with keynote speaker Dr. James Canton. Dr. Canton is global futurist, social scientist, and author whose research is focused on future trends in innovation.

Dr. Canton gave me a sneak peek into what he’ll be discussing at Partner Summit—here’s what he had to say.

Want to learn more about what’s going on this week, and how you can get involved?

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Things to Know Before You Go: Cisco Partner Summit 2011

I’ve attended 12 Partner Summits, if you can believe it, so I wanted to take a moment to share with you some of the things you need to know before you attend this year’s event. The event starts on Monday, February 28 in New Orleans, Louisiana and Virtual Partner Summit begins on Tuesday March 1.

As a Partner Summit veteran, I’ve got some tried-and-true tips for enjoying the event. (Watch the cartoon version of me in this video, walking you through the things you should do to prepare.)

Keep reading to find out about some of the big topics we’ll be covering next week at Partner Summit 2011 and how you can get involved.
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