Two days ago, DC Shoes, retailer of footwear & gear for Extreme Sports, released the latest of their GYMKHANA video series, titled “DC and Ken Block present Gymkhana FIVE: Ultimate Urban Playground; San Francisco.” This video broke all the records from their previous videos, currently achieving 14 million views in its first four days.
Gymkhana is a form of motorsport where drivers a preset course featuring obstacles such as tires, cones and barrels in timing/speed competition. DC shoes CEO, Ken Block is their president, chief brand ambassor and an accomplished rallycross racer.
Some interesting facts about the DC Ken Block Gymkhana Project’s marketing effectiveness
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Tags: Cisco, gymkhana, ken block, retail, retailing, shoes, viral video
Now here is an interesting example of using social media to deliver personalized marketing. KLM airlines, which has made the claim that they “will answer every tweet in person within the hour day and night,” created this viral video to demonstrate their commitment to this effort. Read More »
Tags: Cisco, foursquare, KLM, KLM Surprise, Manufacturing, personalized marketing, social media, twitter, viral video
Warning: Tearjerker Alert!
I can’t imagine myself or anyone else reacting any differently. This is a video of a young deaf woman hearing her own voice for this first time in her life:
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Tags: Cisco, deaf, Envoy Medial, Esteem Implant, hearing implant, hearing loss, Manufacturing, Medical Device, Sloan Churman, tearjerker, viral video
And the winner is…the Cisco ASR 9000 Test Drive! B-to-B Magazine awarded Cisco the “Best Use of Viral Video in a Marketing Campaign.” But wait, there’s more. The Cisco ASR 9000 Test Drive is also one of three finalists for B-to-B Magazine’s “People’s Choice” Award. So, please see for yourself and VOTE for Cisco (we’re second on the list and you can watch the video below).
What matters most, however, is that customers have loved this demo. You can be told that the Cisco ASR 9000 has been architected and optimized to deliver non-stop video content. But until you see the difference for yourself, you may remain a skeptic. So, we took the saying “seeing is believing” to heart and enabled anyone to take the Cisco ASR 9000 on a test drive and see just how this aggregation router delivers video packets flawlessly. With a push of a button, you can control a robot to remove the route switch processor card from the Cisco ASR 9000 and watch as video is delivered uninterrupted.
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Tags: Aggregation Router, asr 9000, award, BtoB magazine, carrier ethernet, demonstration, edge network, edge router, robot arm demo, Service Provider, social media, viral video