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Cisco’s 8 New Year’s Resolution for Partners

January 4, 2012 at 3:23 pm PST

Happy 2012, partners! Inspired by Channel Maven’s lively list of resolutions, I began to pontificate on Cisco’s new year’s resolutions for partners this year.

1. First and foremost: profitability.

C’mon, who doesn’t want more profits in 2012? Services now represent 40-50% of Cisco channel partners business, up from 20% five years ago. Our recently created Services Rules of Engagement offers partners a definitive roadmap on how to engage with Cisco Services and maximize your Cisco services investment.

Plus profitability programs like Cisco’s Value Incentive Program (VIP) ensure that you’re rewarded for focusing your practice on Cisco’s architectures. Stay tuned for new signup periods.

Check out the full list of incentives on Partner Central.

2. Helping partners help customers become one with the cloud.

To help ensure partners have a successful Year of the Cloud, Cisco’s Cloud Partner program (with three tracks) will help you prepare for growth in cloud adoption. Combine that with CloudVerse to help you build public, private, and hybrid clouds for customers and you’ve got a winning combo. You can’t lose with the intelligence of the network, the power of the data center, and the flexibility of cloud applications.

3. Work less! Programs and services to make your job easier. Read More »

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Partner Update Uncovers the Top Cisco News and Gets a Tattoo

August 23, 2011 at 8:00 am PST

Happy summer, everyone! The sun’s shining, it’s a new fiscal year, and, Andrew’s back from his honeymoon in Hawaii. Now we’re gearing back up to bring you all the partner news and info you may have missed over the last couple of weeks.

In this episode of Partner Update, we cover amazing incentives and profitability programs for partners, discuss an upcoming broadcast to help you learn more about how to deliver architecture-based solutions and maximize ROI for your customers, a new way to calculate customers’ Borderless Networks ROI, Amazon Consulting’s recommendations for solution providers, and two new Social Media Spotlight posts to help you learn the ins and outs of video editing and promotion. We also get to check out Andrew’s new Hawaiian-inspired tattoo.

Sit back, tune in, and watch the latest episode of Partner Update for all of your Cisco news (in less than five minutes.)

Keep reading for links and additional details on the news we covered this time and time stamps so you know where to find each item.
Read More »

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Focused on Driving Partner Profitability

Your profitability is a top priority for us at Cisco. In fact, we are increasing our investments in our partner incentive and profitability programs in Fiscal Year 2012 to help you not only drive profitable growth, but also to evolve your businesses.

With your input, we frequently refine our incentive and profitability programs to help you stay at the forefront of the industry and enhance your relevancy to customers. FY12 is no exception. Here’s a list of what’s new.

• We are rolling out the Teaming Incentive Program (TIP) globally to offer Cisco partners an opportunity to realize higher margins in deals where they team with Cisco.

• We are streamlining the Opportunity Incentive Program (OIP) to make it easier and faster for partners to receive approval on deal registration, and therefore, boost adoption and opportunity for higher margins for partners.

• We are simplifying the Technology Migration Program (TMP) and expanding competitive trade-in product recognition for easier quoting purposes.

• We are adding incentives to the recently announced Cisco Cloud Partner Program to help partners monetize the rapidly growing cloud market opportunities.

• We are building new incentives, which will be announced later in FY12, to reward our partners for actively participating in the new Partner Led go-to-market model.

• We are refreshing our ground breaking profitability program – the Cisco Value Incentive Program (VIP) – to meet changing customer and market demands and ultimately to help partners successfully evolve their practices as the industry moves forward.
Read More »

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Fast Track 2: Making It Easier For You to Do Business with Cisco

I’m a fan of superlatives (who isn’t?). Faster, easier, better: Those all sound good to me. And those are also words that can describe our new Commercial Sales program, Fast Track 2.

As its name implies, Fast Track 2 is designed to simplify sales transactions, making it easier for you to do business with Cisco. So how will it help you? Fast Track 2 will provide a smoother transaction process, with simplified pricing on key product families, and reseller and end-user offers. It will also accelerate partner rewards and incentives, with products built for the mid-market and SMB sectors.

In this video, I provide an overview of Fast Track 2 and how it will support your push to increase profits.

In a nutshell, here are some of the key details about Fast Track 2:

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