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Increase your Profitability with VIP 25 – Enroll Now

We have recently launched VIP 25, which reinforces Cisco’s continued commitment to partner profitability. Just as in the past, VIP not only provides you with profitability enhancement on Cisco architectures but also on some new business models such as Cisco ONE, Cloud Services Reseller, and Collaboration SaaS tracks. And, the majority of what you’ve learned and utilized over the last six months (see my blog on VIP 24) will remain in force through VIP 25 – meaning even greater opportunity for improving your profitability in VIP 25.
Key highlights: Read More »

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Top Things to Know About VIP 24

I am excited to share the changes we’ve made to the Cisco® Value Incentive Program (VIP) 24. As you know, we are evolving our Channel Partner Program to maintain the best partner program in the industry. As an important part of this evolution, we have aligned VIP so that it fits with our evolved Cisco architectural strategy, and continue to focus VIP on new market trends and business models that our customers need for their businesses. We believe you will see greater profitability and customer satisfaction as a result. That’s a win-win for you and for Cisco.

Here are the top things you should know about VIP 24: Read More »

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Cisco Partner Weekly Rewind – February 7, 2014

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Robb Berger had some news this week on the Value Incentive Program (VIP). VIP is now in its 23rd iteration, and while there are only minor changes this time around, there are items worth pointing out. In addition, there is, as always, a great infographic to keep handy.

Be sure to check out the blog and the infographic to keep you up-to-date on all the enrollment dates and key resources for VIP 23.

True Stories of the Connected

Cisco has produced a miniseries of documentaries called True Stories of the Connected, focused on the Internet of Everything (IoE). This series captures true stories of people using connected technology to better their lives. Be sure to check out that series and watch some videos such as:

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Continue On Track to Success with VIP 23

The Value Incentive Program (VIP) is in its 23rd consecutive period and the good news for you is that there are only minor changes to our program strategy this time around. That means everything you’ve learned and used over the last six months will remain the same through July 2014. Even better, due to product development and successful acquisitions, you can take advantage of new product SKUs added in each of the architecture tracks.

Same strategy; additional product options

We want to reinforce what’s working while continuing to help you grow your business. Here’s a recap of our VIP strategies:VIP23 150dpi

  • Continue our 90-day grace period on select SKUs so you can adapt to new product transitions quickly and with less impact on your payouts.
  • Borderless Networks track continues the Enable and Drive rebate strategy for Cisco Wireless, Catalyst Switching, Routing and WAAS.
  • Also, a new Express Security subtrack will provide incentives for small and midsize partners (Initially, this subtrack will focus on Cisco Welcome Program partners).
  • Collaboration track offers new rebates on the Hosted Collaboration Services Large Enterprise (HCS LE) SKUs and will continue to emphasize Customer Collaboration products. Note that partners must now hold the Advanced Collaboration Specialization and not the Advanced Unified Communication Specialization to meet the exit criteria.
  • Data Center track will expand their product portfolio offering rebates on the new Cisco Unified Computing System (UCS) Invicta Series products and the Nexus 9000 Series Switches. 
  • The Cloud and Managed Services track will continue for VIP 23 without any structural changes.

Enroll Today and Start Earning Rewards

  • Enrollment in VIP 23 is mandatory for all partners that want to participate.
  • Go to the Partner Program Enrollment (PPE) Tool to enroll between now and March 7, 2014.
  • View the VIP 23 eligible SKUs page for the current listing of all SKUs that are eligible for rebate.
  • Learn more about VIP and review the revamped Playbook and Q&A for more information.
  • Attend an instructional webinar this month – reach out to your PAM for dates and times.
  • Start selling:  Be sure to take advantage of other Cisco incentive programs such as OIP, SIP, TIP and TMP

VIP 23 is available to all of our Cisco specialized, certified, and Authorized Technology Partners (ATP) who sell Cisco architectures within the current six month program period.

Keep this infographic on hand to stay on top of enrollment dates and key resources.

Wishing you continued growth and prosperity through VIP 23. Give us your input regarding the Cisco VIP program and let us know how we’re doing.

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Enroll Now in VIP 21 to Claim Your Share of Cisco’s Multi-Billion Dollar VIP Partner Investment

We place great value in our partner relationships. And since our inception of the Cisco Value Incentive Program (VIP), we’ve invested billions of dollars to help partners like you increase your return on your Cisco investment and boost your profitability.

VIP 21 is available to all of our Cisco specialized, certified, and Authorized Technology Partners (ATP) who promote the adoption of Cisco architectures (Borderless Networks, Collaboration, Data Center, Cloud and Managed Services, and Express) within the current six month program period.

Take a look at the new ways our 21st VIP offering allows you to reap even greater rewards around key industry trends. Be sure to also check out our handy VIP 21 infographic at the end of this post to get a snapshot of the program, key updates, and enrollment information.   Read More »

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