At Partner Summit 2011, the theme was all about how to create an impact, and how to grow revenues together. We caught up with Cisco Chairman and CEO John Chambers, who shared his key insights from attending the event this week.
At today’s General Session, the discussion focused on leadership, and how Cisco will work with partners to lead, together. Executive Vice President Rob Lloyd took the stage, and gave a clear directive to partners. He said that the network is the last great IT market opportunity, and because of that, if a competitor asks partners to sell their product, they should just say no—don’t let the competition commoditize the market.
Here’s more details on new deals for partners that Rob announced.
A message from Ricardo Moreno--Senior Director, Strategy, Planning, and Programs, WW Channels…
Cisco’s Value Incentive Program (VIP) helps increase partner profits by rewarding you twice a year with a rebate payment for building Cisco-based practices.
The role of the network continues to grow and creates new opportunities for Cisco and our partners. It’s also changing the dynamics of the industry. We’ve heard from so many of you that you really value the VIP program, so we are simplifying and enhancing it to create new growth opportunities, revenue streams, and more profits for you.
January 30 marks the 17th consecutive rollout of the VIP program, or VIP 17 (it runs until July 30, 2011). With this iteration, there are a number of changes that are designed to create new growth opportunities, new revenue streams, and greater profitability for you.
Let’s walk through those changes now…
VIP 17 has three tracks (Borderless Network, Collaboration, and Virtualization). Here is a summary of the changes by track: Read More »