Marthin De Beer, Senior Vice President of Cisco’s Video and Collaboration Group takes time at CES to share his thoughts on the service provider video market. He highlights Cisco’s video experience demos at the show, and discusses how we are helping customers through our end-to-end architecture, with strategies to bridge legacy infrastructure to future IP-centric architectures, including the emergence of home gateways. Read More »
Today we’re glad to shine the spotlight on our colleagues at Numericable, for taking such a comprehensive step forward in making multi-screen television available to its wide-reaching residential footprint in France.
Specifically, Numericable is deploying our (3G60) Broadband Processing Engine, a high-density CMTS and uBR10k line card used for DOCSIS 3.0, wideband connectivity, as well as several components in our Videoscape TV family – meaning our CDS (Content Delivery System), for adapting multiple content types to different screen sizes; our Media Processor and Transcode Manager, for adaptive bit rate streaming; and our UCS and Nexus family of data center switches.
Cisco’s comprehensive TV platform, Videoscape, brings new exciting entertainment experiences for consumers and new revenue streams for Service Providers with new ‘video in the cloud’ services. Today at CES, Cisco is launching several new Videoscape products and announcing how major service providers including Rogers Communications of Canada, YES of Israel and Numéricable of France, have selected Videoscape to deliver their next generation video services.
These new Videoscape products power ‘video in the cloud’ experiences by bringing live and on demand video together, offering a consistent look and feel across devices whether its a PC, MAC, iPad, iPhone or Android device. Videoscape is leading Service Providers through the migration, with a unique open software platform, providing a path to an all IP-based video infrastructure. Service Providers can now provide their consumers the ability to move, pause and resume video content on any device, following them whenever they go.
It’s that time of year: take a break, reflect, maybe clean up the hard drive.
I had a chance to do the reflection part last week, and came up with what I hope is a pretty good weave of what Service Providers experienced over the last 12 months.
Here is my ‘take’ on the top five trends of the whirlwind year that is still, for a week or two, 2011:
1. In the crawl-walk-run sequence as it relates to the global shift to all-IP, 2011 went from “crawl” to “jog” — skipping “walk” entirely.
Think about it. Think about all of it, which is a lot, when it comes to the global transition to all-IP: Fixed networks; mobile Internet, Video, Cloud.
Across the world, wherever there is IP, there was monumental change in 2011. While 2010 was a year of anticipation and preparation, 2011 teemed with news and trends about the burgeoning Internet: more Video, more emphasis on mobile broadband; more work on keeping the “big iron” routing and switching fabrics around the world plumbed to keep up with demand.
We continued to do our best to keep up with the enormity of all-IP, with our ongoing VNI (Visual Networking Index) and Cloud Index forecasts. We’re still anticipating a quadrupling of Internet traffic by 2015, mostly because of video usage by mobile and “connected” IP devices. Lots more data here.
2. Video (still) trumps as the biggest driver in Internet / IP usage. Read More »
The SCTE Cable-Tec Expo held in Atlanta (Nov 15-17, 2011), provided further industry confirmation that multi-screen delivery has become table stakes for operators. Yet, an undercurrent of all the promise that multi-screen video can bring is the cost of delivering applications and services to additional screens. There are network costs for additional bandwidth provisioning, data center costs for transcoding content into various bit rates and formats, and customer support costs related to the launch of new services, among others. How can operators confidently launch multi-screen services under these circumstances? Cisco’s Videoscape addresses this operator concern with an architecture designed to mitigate the cost of multi-screen video delivery and to achieve tangible results.
Let’s take the use case of linear TV streaming to companion devices in the home. There is growing concern that consumers will treat their companion devices as they do their regular TVs, and continuously stream linear content to their connected devices, raising the cost to provision sufficient bandwidth to support subscribers. There are multiple ways to tackle this consumer behavior challenge. Better content discovery and recommendation can ensure that consumers only stream content they actively want to watch, and data caps can provide the disincentive to over-consumption.
Cisco’s Videoscape architecture addresses this challenge by extending cloud transcoding and network intelligence into the home. Videoscape multi-screen home gateways can alleviate some of the bandwidth concerns for streaming to Internet-connected Read More »