By Tom Ohanian, Cisco Service Provider Sales Business Development Manger
The desire is all around us—being able to consume the type of content we want, wherever and whenever we want it.
It seems simple. A person merely wants to click on a button and have interactive control of content while it plays back on a range of consumer devices. When we click on a song or a film that we’d like to purchase or rent from an online store, we’re looking for content, convenience, and ease of use.
What the consumer probably isn’t aware of—and most certainly shouldn’t be concerned with—is that a complex digital media supply chain exists before that content becomes available across devices. That supply chain starts with raw materials—the video and audio clips that make up the program—through a series of processes that ultimately create a series of content choices for the consumer to download.
In the “good old days” of broadcasting, content was made available in two formats. Today, by adding Read More »
Tags: broadcast, cloud, content provider, media cloud, Service Provider, video, videoscape, virtualization
As we approach the start of NAB 2012, I am struck by how much has changed in a year. What was vision 12 months ago is reality today. TV Everywhere is reaching the mainstream and consumer demand on continues to grow at a breathtaking place. Media companies and service providers who are enabling this transition are wrestling with questions about how to manage, monetize, secure, process, and deliver quality experiences.
Amidst the growth some underlying trends reveal current consumer preferences – compiling information from more than 10 billion video views shows that 60 percent of mobile videos consumed are done using an iPhone and iPod, while the iPad alone accounted for 20 percent of video consumption. Add it all together and 80 percent of all mobile video is viewed using an iOS device. Keep in mind the iPad was first released in 2010! We believe the multiple device phenomenon will diversify – the number tells the tale.
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Tags: multiple devices, nab, national association of broadcasters, Service Provider, tv, video, videoscape
It’s springtime in London (or near enough), which must mean it’s time again for the IP&TV World Forum. Here’s a handful of reasons why you should come by and see us this week!
1. Strong coffee that is free and plentiful. Enough said.
2. To check out a (deployed) way of wiring homes that aren’t wired. Last year, AT&T launched its “Free Your TV” offering in its U.S. footprint – an instantly popular product, because it lets consumers place their HDTV screens wherever they want – regardless of whether there’s a coaxial outlet nearby. If getting to signal to usual or unusual places in your house is on your wish list, come by. We’ll fill you in on how the AT&T deployment is going (hint: really, really well). Check out the AT&T ad here:
And while you’re in the stand, do check out our Videoscape demonstrations – Lots of cool new developments to see!. And if that’s not enough, ask us about progress to date with recent Videoscape newsmakers TELUS, Rogers, and Numericable. Read More »
Tags: AT&T, Cisco, ip video, IPTV, Service Provider, videoscape
We are on the cusp of a whole new wave of digital entertainment experiences that will make video content much easier to find, navigate, interact with and enjoy, on any device and network. Today, Cisco took another important step towards realizing that vision by announcing its intention to acquire NDS Group Ltd. a leading provider of video software and content security solutions that enables users to intuitively view, search and navigate across digital content anytime, anywhere and on any device.
Video is transforming every aspect of our lives. Telemedicine services in New Mexico are helping patients in underserved communities to secure video consultations with expert doctors many miles away. In India, classrooms in tiny rural villages are now being taught by remote teachers using Webex video. We’re even seeing technology that lets us use video to try on dozens of outfits without ever stepping into a fitting room. For thousands of business professionals around the world, attending a meeting with colleagues, customers and partners in some far flung corner of the world via TelePresence is a routine part of their day.
It’s impossible to argue with the transformational power of video, but perhaps the most noticeable changes are happening right in our own homes, and on our mobile devices.
Television has been truly transformed in the past decade, from a one-way inflexible viewing experience, to a highly dynamic one, which can be time-shifted and enjoyed on an increasing array of digital video devices. But this is only the beginning of an exciting journey.
While clearly a substantial acquisition and major landmark in Cisco’s history in its own right, today’s acquisition is the latest in a series of milestones for Cisco’s Videoscape strategy. Videoscape is Cisco’s vision and platform for the creation of new visual, mobile and social video entertainment experiences through the convergence of digital TV, online content, and social media and video communications applications.
Read More »
Tags: acquisition, future of television, NDS, video, videoscape
The transformation of video and its accoutrements, all in IP, is a reality that’s alive and well in the Great North. And before Spring begins its spectacle, we wanted to give a nod to our Canadian colleagues about the hotbed of IP video activity that’s going on in that important territory.
First, on February 7, TELUS announced plans to add a mobile component to its successful Optik TV service, calling it “Optik on the Go.” That way, consumers in Alberta and British Columbia get a simple, straightforward way to view Optik TV content, across a range of devices.
It’s a continuation of a 10 year strategy for our friends to the north, who decided way back in 2000 to transition to an “all IP” configuration, from end to end. Read More »
Tags: canada, Rogers, Service Provider, TELUS, video, videoscape