Cisco continues to expand and enrich its enterprise video offerings. This week, you’ve heard about the fifth year anniversary of Cisco TelePresence. Last month, you heard about our end-to-end solutions for Enterprise Video Content. In the video below, I summarize some of the highlights of the Enterprise Video Content roundtable and how both of Cisco’s recent video announcements broaden our video portfolio and create more options for our customers.
Today, we unveiled our plans for Cisco TelePresence and shared our vision for how we will make the “Power of In-Person” accessible to everyone. As my colleague Marthin De Beer recently told you, our destination is beyond the executive boardroom: We’re taking our technology to every desktop and many everywhere in-between.
For five years now, Cisco TelePresence has been empowering people at leading organizations worldwide to work together in new ways to transform business, accelerate innovation, and do more with less. Our focus is on the human experience, and our technology is at the heart of this new way of working together. With Cisco TelePresence, every person, everywhere can be more effective through the most natural and lifelike communications experience available.
Why is it so important for us to take action now, to ensure tens of millions of people around the globe – employees at all levels and companies of all sizes – have access to Cisco TelePresence? Research [link to research] indicates that the number of network-connected devices will be more than 15 billion by 2015 – that’s twice the world’s current population. It’s our job to make it possible for anyone using Cisco WebEx, IP phones, Cius, or any third-party standards-based endpoint to join this community and experience the Power of In-Person firsthand through Cisco TelePresence. Furthermore, as Cisco TelePresence becomes deeply integrated into the way people work, it is critical that our technology becomes even more integrated into existing network and daily collaboration tools.
Over six years ago, I was asked to build and lead a Cisco team to incubate new emerging technologies that can generate $1 billion worth of revenue and enable Cisco to capture key market transitions, driving the network as a platform. Together, this entrepreneurial team investigated market trends and customer needs and quickly realized that video and more specifically video communications was going to be a game changer and transform forever the way people communicate and collaborate. I like to say: words convey meaning; a picture says a thousand words; but video says it all.
That was the start of a vision and idea called telepresence. It’s about delivering a video experience so intuitive, so lifelike and natural that it recreates an in-person experience. Today, TelePresence is a well established market category, in a multi-billion dollar market where Cisco owns over 50% market share. I feel honored and privileged to have been part of this journey with the Cisco team. We have accomplished a lot to be proud of and there is much more to dream and innovate.
Today, Cisco announces the acquisition of BNI Video, an emerging supplier of video back-office and content delivery network (CDN) analytics capabilities to service providers. This announcement is another step forward in Cisco’s leadership in video, one of Cisco’s five strategic priorities. We will continue to drive growth in this important and exciting market through internal innovation, complemented by acquisitions like BNI Video.
In fact, BNI Video is one in a line of strategic acquisitions to accelerate Cisco’s growth and differentiation in video. Over the last year and a half, Cisco has acquired ExtendMedia and Inlet Technologies, which added video content management and adaptive bit rate capabilities to our portfolio, respectively. BNI Video brings back-office video session management and control expertise to Cisco—key elements involved in helping to efficiently deliver ‘TV Everywhere’ services. Together, these additions to Cisco’s video solutions will help service providers in their transition to deliver more powerful on-demand video services and experiences to customers. This move further demonstrates Cisco’s commitment to our service provider customers and our Videoscape strategy. Additionally, with Boost headquarters in Boxborough, this acquisition will continues Cisco’s ongoing effort to grow our already strong presence in the greater Boston area on top of recent acquisitions such as Starent Networks and LineSider.