Over six years ago, I was asked to build and lead a Cisco team to incubate new emerging technologies that can generate $1 billion worth of revenue and enable Cisco to capture key market transitions, driving the network as a platform. Together, this entrepreneurial team investigated market trends and customer needs and quickly realized that video and more specifically video communications was going to be a game changer and transform forever the way people communicate and collaborate. I like to say: words convey meaning; a picture says a thousand words; but video says it all.
That was the start of a vision and idea called telepresence. It’s about delivering a video experience so intuitive, so lifelike and natural that it recreates an in-person experience. Today, TelePresence is a well established market category, in a multi-billion dollar market where Cisco owns over 50% market share. I feel honored and privileged to have been part of this journey with the Cisco team. We have accomplished a lot to be proud of and there is much more to dream and innovate.
Today, Cisco announces the acquisition of BNI Video, an emerging supplier of video back-office and content delivery network (CDN) analytics capabilities to service providers. This announcement is another step forward in Cisco’s leadership in video, one of Cisco’s five strategic priorities. We will continue to drive growth in this important and exciting market through internal innovation, complemented by acquisitions like BNI Video.
In fact, BNI Video is one in a line of strategic acquisitions to accelerate Cisco’s growth and differentiation in video. Over the last year and a half, Cisco has acquired ExtendMedia and Inlet Technologies, which added video content management and adaptive bit rate capabilities to our portfolio, respectively. BNI Video brings back-office video session management and control expertise to Cisco—key elements involved in helping to efficiently deliver ‘TV Everywhere’ services. Together, these additions to Cisco’s video solutions will help service providers in their transition to deliver more powerful on-demand video services and experiences to customers. This move further demonstrates Cisco’s commitment to our service provider customers and our Videoscape strategy. Additionally, with Boost headquarters in Boxborough, this acquisition will continues Cisco’s ongoing effort to grow our already strong presence in the greater Boston area on top of recent acquisitions such as Starent Networks and LineSider.
As Cisco recognizes its five year anniversary in telepresence, Cisco’s Vice President of TelePresence and Emerging Technologies, David Hsieh, reflects on the changes he has seen in the market and how technology has evolved. David also delves into the question “Why video and why now?” Watch David’s interview to hear more about the trends impacting the future of TelePresence and what’s next for Cisco.
Be sure to register for our live webcast on October 25 at 9:00 a.m. PT, where you’ll hear the latest Cisco TelePresence innovations and how we plan to redefine telepresence.