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Medianet – Horizontal & Vertical integration – In practice!

January 23, 2012 at 10:24 am PST

In the last medianet blog, Ulrica de Fort-Menares described the medianet architecture as two concepts: horizontal and vertical integration. In this blog we will discuss some examples of these concepts.

Vertical integration is about applications and network working together end-to-end across the network to deliver intelligent services. One of the ways to realize this vertical integration is through Media Services Interface (MSI) which was discussed in an earlier blog. MSI is a software component that is embedded in video endpoints and collaboration applications allowing them to leverage intelligent network services. The network also benefits from the integration by being able to get contextual information from the endpoints and applications.

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Flipping the Classroom – Is it Really all About Technology?

January 20, 2012 at 9:22 am PST

Los Gatos High School, located in Los Gatos, California, recently switched to block scheduling, effectively decreasing the number of school days by 15 a year.  For science teacher, Steve Hammack, what began as a way to provide students with the lecture content they would necessarily need to pass his courses in the face of a decreased number of school days, has ended up as a new model for students to learn massive amounts of information for his AP Biology and Physics classes.  For a technology fan who spends her days at Cisco Systems focused on educators who are using technology to improve learning outcomes, I was intrigued.

I quickly became aware of Mr. Hammack’s approach when I walked into my teenage son’s bedraggled bedroom and heard a familiar voice emanating from the direction of his PC.  It sounded like someone I’d met at back-to-school night.  My son, Joe, a senior at Los Gatos, was reclined in his chair, feet up on his bed, notebook on his lap, busily listening to the voice and taking copious notes.  As I entered his room, Joe clicked a pause button and asked, “What’s up?”  “What’s up with you?  What are you doing?”  He pointed to his screen and said, “Listening to my biology lecture for Mr. Hammack’s class.  We do this every night, then we have a quiz or test every day when we come into class.” Interested, I said, “Tell me more.  Do you like it?”

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Not your normal CES wrap up: Beyond the devices

By now, I have seen about a dozen CES wrap ups, the first of which, ironically, came after just the first day.  Ultrabooks, lack of iPad killer, and the iPhone5 rumor mill seemed to dominate the discussion.  My experience after the last week in Las Vegas was “beyond the devices” and admittedly beyond the hype.  Over four days, Cisco held nearly 500 customer, press and analyst meetings, and after very extensive research (read:  polling a few of my teammates in the ever lengthy elevator lines), here is my top takeaways from CES 2012:

  • Show:  CES is now the single largest service provider show in North America.  There are a few others, but in terms of customer engagement, this is the biggest.  From Europe to Asia, South America and Australia, an incredible array of SPs are there.  Forget the show’s name Read More »

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Cisco at CES 2012: Catching Up With Marthin De Beer and Jesper Andersen

Marthin De Beer, Senior Vice President of Cisco’s Video and Collaboration Group takes time at CES to share his thoughts on the service provider video market. He highlights Cisco’s video experience demos at the show, and discusses how we are helping customers through our end-to-end architecture, with strategies to bridge legacy infrastructure to future IP-centric architectures, including the emergence of home gateways. Read More »

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Medianet – Horizontal & Vertical integration

Medianet is the architecture for video. The architecture has two very simple concepts:

  1. Build capabilities around services that run across the infrastructure in order to deliver consistent experience.
  2. Build intelligence into the network

The former we term horizontal integration and the latter vertical integration.

Figure 1: Medianet Architecture

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