“’Tis the season” as they say. Soon you will hear the count- down of how many shopping days left until Christmas. Like it or not, the biggest retail shopping day of the year takes place the Friday after Thanksgiving. But, what I really get excited about is Cyber Monday. I don’t know about you, but I plan to do the majority of my shopping online. I am not new to online shopping of course. I have been using it out of necessity as a working mother without an abundance of extra time and will continue to use it for a variety of reasons including…
I don’t have to beat the crowds for those BIG sales, I can compare prices instantly on a single site, I usually can finagle free shipping by using coupon codes or just taking advantage of holiday incentives, and I can get my shopping done in a matter of minutes versus the hours I would have spent had I actually gone to the store.
I will say that the shopping experiences I have had to date have been pretty good. But, they could still improve. For example, there have been several occasions where I have had questions about an electronics product (like a computer) and wanted to ask someone who really understood the features of the product. I wanted to have that real-time experience where I could have a back and forth conversation with a “human.” I don’t want to just look at the picture of the computer and guess by the description whether or not it was the right purchase to make. Another time I was ordering a chair for my home office online and wanted to make sure I had the right style and color to match my room. So I called the support line and had to describe my room, desk dimensions, and wall color etc. In the end, Read More »
The Internet of Things (IoT) technology trend is moving faster forward than anyone anticipated. This was evident at the IoT World Forum held in Barcelona, October 29th through 31st. Thought leaders from around the globe converged to discuss wide ranging topics on the IoT, including: standards development, technology ecosystems, connecting the unconnected, data analytics, and a number of different concept-to-reality, real world implementations of the IoT in action.
[What's the Difference Between IoT and IoE? Two Minutes To Find Out!]
Even though the IoT technology phenomenon is rapidly growing, it’s still new for many of us. What does it mean for my industry? Where do I get started? Who do I turn to for help? Indeed, there are many of us staying up at night asking those questions! Read More »
When was the last time you looked at your mobile device? Minutes ago? Seconds ago? We can’t seem to live without them, and in the consumer space, new mobile services are popping up it seems faster than your Twitter feed can handle. Below are mobile consumer services trends from the latest VNI Service Adoption Forecast (2012 – 2017) – you can see Mobile SMS, Mobile Commerce, Mobile Video, and Mobile Social Networking are on the rise, as is the number of devices per consumer.
Many organizations are looking for ways to leverage this upward trend in mobility and innovative mobile services for business benefit – whether it be for increasing customer satisfaction and communicating how the general population wants to receive communication, or offering Wi-Fi so users are able to consume the mobile services they want.
Cisco has made a big investment in mobile location-based services (LBS) over the past year with the introduction of the Connected Mobile Experiences (CMX) solution. CMX enables mobile users to adopt new innovative mobile services with an added benefit of relevance. Businesses can conduct mobile commerce, send texts, extend mobile video, or integrate mobile services with social media now based on the user’s location. Read More »
How would you define ‘digital’? As a communication channel or method? A convenience enabler? 1s & 0s? The inverse of analog? Bits versus atoms? Something we can no longer live without?
I am often asked ‘what is digital’? … ‘is it just our website, or broader than that?’ … ‘what exactly do you mean?’
So, I asked around to find out the word-on-the-street around ‘digital’. I was impressed with how many different, nuanced, and insightful answers I was given on the definition — I had to put it all together into a video in order to capture the rich and diverse viewpoints. In the video, you can learn what others think ‘digital’ is, as well as how we define it.
Watch the video to see how our colleagues and members of the public describe it; listen to hear if your definition is included; and let me know whether you’d add a different perspective.
In my experience helping customers implement video solutions, their goals are usually to increase efficiencies, reduce expenses and even generate new lines of business. Cisco Collaboration Change Management Services (CCMS) helps customers accelerate adoption of collaboration solutions to achieve your targeted business goals. CCMS has a global team of experts in change management, communications, training, governance, marketing, operational processes and adoption analytics ready to help. View this video to learn how one company realized the full benefits of their video solution.
Overall, our team has noticed there are 5 common traits among successful customers:
An organization’s strategic objectives drive how, where, and why video is used
Customer A’s strategic objective was to aggressively expand in emerging markets over the next 3 years. This strategy was widely communicated and cascaded into operational goals throughout the company. Significant investments were made to increase the size and quality of the sales teams in the Brazil and China sales offices. Additionally, the customer purchased Cisco TelePresence video units for these offices to accelerate growth. The ‘boardroom ROI’ for this investment would be realized by achieving the expansion goals in Brazil and China.
A business unit sponsor leads the deployment (not IT), communicates their vision, and sets expectations about how video will make a difference. Read More »