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Creating a Cloud Sandbox for Video to Bring More Innovation to TV

gtupyWritten By George Tupy, Marketing Manager, Cisco Service Provider Video

For TV service providers, one of the key promises of cloud architectures is the ability to innovate at Internet speeds. This enables a host of business outcomes, including new experiences which can be delivered and monetized more rapidly.

Beyond the speed of innovation, a key question – actually aspiration – that we often hear from our service provider customers is “how can I bring more innovation into my TV environment.” At Cisco Live in San Francisco this week, we have been able to share with our customers and partners how a transformation to cloud operating models, with Cisco’s Videoscape Cloud Services, can help increase the quantity of TV service innovation.

Two key obstacles to innovation are risk and uncertainty. You can never be certain that a new enhancement in feature/functionality will stick and be widely adopted by your subscribers. And you face the risk of lost investment in failed innovations. With Videoscape Cloud Services, Read More »

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Can You Hear Me Now? Celebrating 15 Years of IP Phone Innovation

For those of you who follow my blog, you might have noticed that much of what I write about is focused on video collaboration.  However, before the video boom started, there was a more dominant means of communication – one we all still use today in one form or another – and that is voice.

There has been quite a bit of change over the past 15 years – the world, and the workplace, has evolved considerably.  The explosion of mobile, cloud and collaboration technologies has truly changed the way we work, bridging geographical barriers and improving business processes. Despite all of the change; however, there has been one constant sitting on my desk since 1999, a Cisco IP phone.

This year marks the 15th Anniversary of Cisco’s first IP phone, the Cisco SP12+, aka the world’s first desktop IP phone. Over the years we’ve seen a number of upgrades and enhancements made to our IP phone portfolio – a few of our models have even achieved celebrity status! Whether it was Ari Gold using the 7985 to call his “Entourage,” or a parrot calling in a murder via a gold IP phone on CSI, Cisco IP phones have been connecting important conversations since they first hit the scene.

While there are far too many cutting edge phones and exciting milestones to count, here are a few of my favorites: Read More »

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Can Midsize Businesses “Be Everywhere with Video”?

Off the top of your head -- how would you describe a successful company that is growing fast?

  • Has intimate customer knowledge
  • Provides great customer service
  • Is agile and responds quickly to changing requirements
  • Considered a great place to work

These are just a few characteristics that jump into my mind.

My colleagues recently produced the video Be Everywhere with Video Collaboration (PLXX) to show how effective video collaboration can be.  It highlights many of the characteristics I’ve listed above. Although fictional, the company depicted in the video reminds me of some of the small and medium sized marketing agencies I’ve worked with in the past.  They show a real can-do attitude, but with enhanced and accelerated service using business quality video collaboration.

So, why haven’t more medium-sized organizations adopted video technology?  A colleague recently told me that “93% of the conference rooms in the world don’t have Read More »

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Standing out from the cloud: why agility is key in tomorrow’s TV

Nick Thexton 2012Written by Nick Thexton, Vice President and CTO, Service Provider Video Software and Solutions, Cisco

With almost a quarter of our waking time spent watching TV, video consumption is on a definite rise. Rather than competing, different devices and platforms are proving to complement each other, collectively contributing to that growth. But our digital lives are becoming more complex as we consume content in diverse ways across a growing number of screens. The chance of missing a programme, for example, is arguably greater than ever, but at the same time easier to overcome.

It’s a truth that’s prompting media organisations and service providers to recognise the value of improving and simplifying the user experience – providing viewers with the content that’s relevant to them, at the right time and place. Those primed for success are investing in technologies that deliver their content to more devices at the lowest incremental cost, cutting the time and complexity associated with enhancing multiscreen services.

But the companies winning in the TV arena are those who also recognise that consumers don’t always know exactly what they want beyond the short-term. Take tablets, for example – few could have foreseen the impact the iPad would have on TV viewing habits and the way we engage with content. Likewise, operators don’t have the luxury of being able to foresee which of their new services will resonate with subscribers. Paramount to success, therefore, is having Read More »

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Yvette Kanouff Joins Cisco to lead Service Provider Video Software and Solutions Organization

I am extremely pleased to announce Yvette Kanouff is joining Cisco to become leader of our service provider Video Software and Solutions (SPVSS) organization, the home of Cisco’s Videoscape software and solutions for pay-TV service providers and media and entertainment companies.

Yvette is joining Cisco from Cablevision Systems where she was most recently executive vice president of corporate engineering and technology, responsible for the implementation of strategic technology and critical engineering priorities; identifying emerging technology opportunities and driving the development and integration of new products.

Yvette is a terrific leader and I’m thrilled she’s joining our team. As many of you in the industry will know, she was recently recognized with an auspicious 2014 Vanguard Award for Leadership in Science and Technology by the National Cable Telecommunications Association

Prior to joining Cablevision, Yvette served as President of SeaChange where she led their transition from a hardware company to a software company, helping to move the industry towards web centric, open standards-based solutions and architectures. While with SeaChange, she won an Emmy for the company’s work on video-on-demand. Previously, Yvette also served as Time Warner Cable’s Director of Interactive Technologies. She holds several patents on VOD-related digital technologies.

I’m sure you, our customers and business partners, will be looking forward to meeting Yvette once she joins us June 16th. In the interim, she asked me to pass on this message from her:

“I’m thrilled to be joining Cisco at such an exciting time for our industry. Cisco is playing the most crucial role it ever has in helping service providers deliver new experiences, new consumption models, and to compete with myriad new entertainment and service options. During my time at Cablevision we made tremendous progress on key technological advancements that enabled us to provide significant value to our customers and move the industry forward. I believe Cisco also has the people, the technology and culture to help our customers win. I’m looking forward to joining the team!”

As the leader of SPVSS, Yvette will have responsibility for a business that spans end-to-end Videoscape software and solutions, including content protection, cloud video services and delivery, and end-user multiscreen experiences.

Welcome to Cisco, Yvette!

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