Ah, the power of video. Witness the virality (and virility?) of the Dollar Shave Club.
Seems like a revolutionary concept, doesn’t it? And with that David vs. Goliath overtone, it’s downright catnip to the trodden, recession-weary masses. But, guess what? Budget blades have been done before. Several times. (See www.razorsdirect.com, www.shaving-shack.com, not to mention drugstore knock-off brands.)
So, what made it different this time?
In a word, video.
(4.15 million views on YouTube in a month.)
You can call it social media, too. Or just a sense of humor. But the basic fact is, without the video, and the talent it showcases, Dollar Shave Club would not have the big brands shaking in their boardrooms.
Read More »
Tags: advertising, online advertising, transformation, video, youtube
A few weeks ago, ActionPacked! Networks successfully completed their second interoperability verification and testing (IVT) with medianet for its product LiveAction through the medianet systems management Cisco Developer Network (CDN) program.
LiveAction was one of the first medianet partners to successfully complete the medianet IVT in April 2011 when it provided support for the medianet features performance monitor as well as IPSLA Video Operations. In this latest IVT, the new version of LiveAction introduced support for the medianet mediatrace feature.
Read More »
Tags: ActionPacked, business video, enterprise networks, IPSLA VO, LiveAction, media monitoring, medianet, mediatrace, performance monitor, rich media applications, TelePresence, video
By Tom Ohanian, Cisco Service Provider Sales Business Development Manger
The desire is all around us—being able to consume the type of content we want, wherever and whenever we want it.
It seems simple. A person merely wants to click on a button and have interactive control of content while it plays back on a range of consumer devices. When we click on a song or a film that we’d like to purchase or rent from an online store, we’re looking for content, convenience, and ease of use.
What the consumer probably isn’t aware of—and most certainly shouldn’t be concerned with—is that a complex digital media supply chain exists before that content becomes available across devices. That supply chain starts with raw materials—the video and audio clips that make up the program—through a series of processes that ultimately create a series of content choices for the consumer to download.
In the “good old days” of broadcasting, content was made available in two formats. Today, by adding Read More »
Tags: broadcast, cloud, content provider, media cloud, Service Provider, video, videoscape, virtualization
Cisco today announced enhancements to its 5900 Series Embedded Services Router (ESR) product line, including the 5940 ESR and 5915 ESR, to bring improved performance and added features to the ruggedized routers. The updates expand the capabilities of Cisco Mobile Ready Net solution architecture, establishing a scalable mobile network that connects organizational resources with a high degree of security to connect users how, when and where they need.
The Cisco Mobile Ready Net solution is the platform for extending information sharing and collaboration to highly mobile users, even those operating in the most severe and remote locations. The solution’s architecture targets the critical challenges of mobile networking environments, including size, weight, power, router-radio integration and ad hoc networking.
Enhancements to the 5900 Series ESR include IP Multiplexing, WAAS Express, improved performance, support for an extended number of Call Manager Express end points, Dynamic Link Exchange Protocol (DLEP), Federal Information Processing Standard (FIPS), Common Criteria, USGv6 and IPv6 Ready Logo certification and much more.
For more information, please visit:
Tags: 5900 series, 5915, 5940, Cisco Mobile Ready Net, CMRN, communications, embedded services router, ESR, GGSG, global government solutions group, mobile network of the future, secure data, video, Voice
Consider your enterprise communication strategy. Now consider the role of video in that strategy. Is video critical, best effort, nice to have, or outside the scope of your communication strategy?
Business video comes in different flavors, shapes and sizes and there is no one answer for everybody. Your video requirements will vary depending on the size of your company, what you want to do with video, and how you want to do it. Let’s examine different types of business video and how the latest trends are impacting the future strategies of business video as it relates to communications across mobile and social platforms.
Read More »
Tags: business video, collaboration, communication, growth, innovation, mobile, productivity, social, strategy, TelePresence, trends, video, visual, vni