Consider your enterprise communication strategy. Now consider the role of video in that strategy. Is video critical, best effort, nice to have, or outside the scope of your communication strategy?
Business video comes in different flavors, shapes and sizes and there is no one answer for everybody. Your video requirements will vary depending on the size of your company, what you want to do with video, and how you want to do it. Let’s examine different types of business video and how the latest trends are impacting the future strategies of business video as it relates to communications across mobile and social platforms.
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Tags: business video, collaboration, communication, growth, innovation, mobile, productivity, social, strategy, TelePresence, trends, video, visual, vni
Mobile video is exploding at a rate unimagined only a few short years ago. Whereas the quick YouTube clip had been a satisfying enough diversion, consumers armed with next-generation devices now demand the latest bandwidth-busting, 2-gigabyte Hollywood opus. The end user wants it on his iPad, and he wants it now.
For the industry at large, this creates no shortage of challenges. According to the Cisco Visual Networking Index, by 2016, 71 percent of global mobile data traffic will be video, placing a heavy burden on the network. But along this next frontier of mobile video there are also unprecedented and exciting opportunities.
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Tags: analytics, business, Cisco, cloud, collaboration, data, digital entertainment, equipment manufacturers, IBSG, media companies, mobile, mobile cloud, models, monetization, network, rich media, Service Provider, service providers, video, visual networking index, web, wi-fi
As we approach the start of NAB 2012, I am struck by how much has changed in a year. What was vision 12 months ago is reality today. TV Everywhere is reaching the mainstream and consumer demand on continues to grow at a breathtaking place. Media companies and service providers who are enabling this transition are wrestling with questions about how to manage, monetize, secure, process, and deliver quality experiences.
Amidst the growth some underlying trends reveal current consumer preferences – compiling information from more than 10 billion video views shows that 60 percent of mobile videos consumed are done using an iPhone and iPod, while the iPad alone accounted for 20 percent of video consumption. Add it all together and 80 percent of all mobile video is viewed using an iOS device. Keep in mind the iPad was first released in 2010! We believe the multiple device phenomenon will diversify – the number tells the tale.
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Tags: multiple devices, nab, national association of broadcasters, Service Provider, tv, video, videoscape
There’s a common theme between world class athletes in training for medal success at the Games and business people working towards winning business. They both have an inherent desire to succeed and look for the best solutions to help them achieve their goals.
One example of this is the use of video. As the role of technology has evolved, so has the use of video, to the point where it has now become a vital tool in the performance kit bag.
Not only is video now used to develop skills and improve technique, it can also help to prepare, plan and put in place the strategies they need to achieve success – from the locker room through to the boardroom.
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Tags: Cisco, liam Tancock, sports, TelePresence, video
This nice blogger, Victoria Morehead of the optimization outfit Brooks Bell) designed an A/B test on their blog for a Cisco.com page. Their suggestion was to test the effectiveness of video (“A”) vs no video (“B”) vs segmented videos: http://www.brooksbell.com/blog/2012/03/id-test-that-determining-the-conversion-power-of-video-with-a-split-test
What we know about video already:
- Visitors who view videos stay longer, go deeper into the site, and return more frequently
- People who watch a video are in fact twice as likely to return
- People who watch a video are more likely to complete a “success event” such as a chat or downloading relevant information
- We use video interaction to help personalize some elements and behavior on your site journey
The blog points out some places where a good A/B test could reveal even more good data. You can bet we’re talking about running a test like this.
Tags: retention, usability, video, webexperience