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A Data Deluge, Driven by Tablets and Mobile Video, Is Disrupting Mobile Carriers

Only a few years ago, the challenges facing mobile providers seemed well within the realm of their traditional expertise. Their vast and complex infrastructures, built around towers, antennas, core networks, and the like, focused on providing the bandwidth and signal quality necessary for providing clear voice signals. Early mobile Internet applications were limited to services like weather, news, and stock quotes. As video entered the picture, it was mostly limited to a quick, manageable snack here and there on YouTube. After all, on a tiny, phone-sized screen, the prospects for a sumptuous two-hour movie feast were limited.

The situation, however, is being radically transformed. And at this years’ Mobile World Congress, which I attended last week in Barcelona, a clear focus was on a prime disruptor: the tablet and vast, media-rich applications. For with the sudden and phenomenal growth of the iPad—along with its Android-based counterparts—end users who had been limited to quick bites on YouTube are ready to indulge in long-form video buffets, anytime and anywhere. And while those game-changing tablets don’t quite provide an IMAX experience, their larger screens nevertheless offer the perfect mix of visual quality, mobility, and convenience.

For mobile service carriers, however, this has created a certain amount of havoc. Read More »

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Not Your Mother’s Signage! DSE 2012 Recap

Digital Signage Expo (DSE) was full of energy this year and the continued expansion of the digital signage market was clearly evident. I’ve watched the digital signage industry evolve over the past five years from static content on traditional screens to customized, rich media content on a multitude of connected devices. At this year’s DSE the continued innovation and excitement was undeniable. The exhibit hall floor was packed with attendees who were eager to learn about the advancements in the technology and the industry as well as how to get the most out of their digital signage deployments. Throughout the EXPO floor, speaking sessions, and events the buzz was around interactive and engaging signage.

Cisco announced new digital signage innovations, delivered through the Cisco® Interactive Services solution set, that provide enhanced interactive capabilities through video, Web applications and touchscreen digital signs. Cisco also announced new customers that showcase the continued expansion of the digital signage market, including the Canadian city of Edmonton and parx casino® in Pennsylvania. In addition, Cisco received four Apex Awards, handed out by the Digital Signage Federation recognizing innovation and excellence in the digital signage industry. For more insight from the show floor, check out this video of Erica Schroeder, Director of Marketing for Enterprise Video at Cisco.

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“What If” Could Be Now: Truly Mobile Healthcare

March 14, 2012 at 7:26 am PST

Once upon a time in the days of Opie and Andy, doctors made house calls. I’ve seen it on TV, so it must be true. Now, a doctor visit usually requires that you do the visiting to a clinic, office, or hospital. An initial appointment may result in referrals for tests or to specialists – more visits, parking lots, waiting rooms. Sometimes your information gets transferred along, sometimes it doesn’t.

Mobile devices are showing up everywhere, healthcare included. There’s even a new word: mHealth. (We had e-everything in the early 2000s, then came along iSomething, so let’s now move further into the alphabet with mWords.) Read More »

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Validate your network configuration with IPSLA VO, our built-in traffic simulator

March 12, 2012 at 1:18 pm PST

In our last blog, we talked about mediatrace which is one of the medianet media monitoring features. In this blog, let’s talk about IPSLA video operations (VO), another media monitoring feature.

IPSLA VO generates realistic synthetic traffic similar with the same characteristics of real media traffic (e.g. burstiness, packet size, packet rate, etc.). Without involving the endpoints, IT operators can generate traffic and observe its impact on the network and other existing applications. This makes IPSLA VO a powerful tool to validate network configurations and capacity:

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Got A Question For @CiscoSystems?

March 12, 2012 at 11:58 am PST

Answers To Your Frequently Asked Questions

With over 100,000 followers to our Corporate Twitter Page, @CiscoSystems, we receive a decent amount of questions from the community. To help get your questions answered, we’ve outlined some frequently asked questions here for you.  If you do not find the answer you’re looking for, please send a tweet to @CiscoSystems and we will do our best to get your question answered in a timely manner. Thanks for engaging with us and happy tweeting!

Q: What is Cisco’s data center strategy?

A: Cisco is helping customers to unify their data centers with integrated compute, network, storage access, virtualization and management. Our end goal is to help organizations simplify operations, reduce costs, and improve business agility so they can better accomplish their business goals. With a Cisco Unified Data Center, customers report dramatic operational and cost improvements up to: 30 percent lower infrastructure costs, 90 percent reduction in deployment times, 40 percent improvements in application performance, and 60 percent reductions in power/cooling costs.

Q: What is Cisco’s collaboration philosophy?

A: From IP communications to mobility, customer care, Web conferencing, messaging, enterprise social software, and interoperable telepresence experiences, Cisco brings together network-based, integrated collaboration solutions based on open standards. These solutions offered across on-premise, cloud-based or virtualized platforms, as well as services from Cisco and our partners, are designed to help promote business growth, innovation and productivity through anytime, anywhere, any device communication. They are also designed to help accelerate team performance, protect investments, and simplify the process of finding the right people and information. For more information, visit http://www.cisco.com/en/US/products/ps10680/index.html

Q: What is Cisco’s service provider video strategy?

A: Cisco’s service provider video strategy is to enable a new generation of TV experiences via Cisco Videoscape, a comprehensive TV platform for service providers that brings together digital TV and online content with social media and communications applications to create a truly immersive home and mobile video entertainment experience.   Videoscape is unique in that it  utilizes the cloud, the network, and client devices to deliver new multi-screen video experiences over the Internet.

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