A picture might be worth 1000 words but an award winning video could be worth over $80M in follow-on sales opportunities. In a recent video campaign to promote the ASR 9000 Edge Router, the Service Provider Marketing team at Cisco challenged the community to test drive its non-stop video experience by using a remote controlled robot arm to pull out the route switch processor card and watch how the ASR 9000 continues streaming video -- uninterrupted! To schedule a test drive and see for yourself, click here and reserve your spot today!
With metrics like that it’s no wonder this campaign was a finalist in the viral video category of the B2B Social Media Awards! This campaign is now up for a People’s Choice Award so PLEASE VOTE, it will take less than ten seconds!
In this short video I met with Stephen Liu, Senior Manager of the Service Provider Marketing team who was the mastermind behind this production. Stephen provides an overview of the campaign, shares some of the impressive metrics and ends with some best practices which he believed led to the success of this campaign (hint: a clear call to action!). Check it out!
With video increasingly becoming part of how you collaborate, you need to consider the impact of this incremental video on your network. Video brings many new challenges in order to meet user expectations for a flawless quality of experience. So is your network ready for rich media?
IP SLA video operation answers this question by synthetically generating traffic mimicking real application traffic. The ability to generate realistic RTP stream similar to real life Cisco TelePresence allow you to stress the network and assess the demands these applications will impose on your network. Each type of media application can be expressed for the synthetic media generation system by media application profiles that contain personalities which incorporate characteristics such as bit rate, burst sizes, inter-packet-gaps, etc. These application profiles allow, for example, a catalyst switch to simulate the video playout from multiple places in the network. There may be multiple personalities based on different software versions or configurations of the media application. Cisco will make a set of comprehensive media application profiles available for download. IP SLA video operation, an enhancement to IP SLA, was announced on April 6, 2011 at ISC West in Las Vegas and is first introduced in IOS 12.2(58) SE on Cisco Catalyst 3750 and 3560 series switches. Over time, more products will be implementing this new operation.
It’s not always easy to see long distance family. My family and I who live in Menlo Park, CA haven’t seen our in-laws who live in Boston, MA in over a year. Fortunately, we use ūmi two times per week for 30 minutes to 1 hour to connect.
Although we won’t see our in-laws in-person for another 5 months, ūmi has definitely proven to be a very interesting way for my 2 ½ year old daughter to play with her eldest nephew, Thomas. They do jumping jacks, play word games, and even practice playing music together.
Check out this video of Thomas showing off his new found trumpet skills over ūmi and teaching Ava how to play.
Since starting my role in Cisco Channels social media some three years ago, I’ve been asked a lot of questions: “What video camera should I buy?” “Who do you like to follow on Twitter?” “Who does your hair?” (OK, no one’s actually asked me the last question, but drop me a note in the comments if you really want to know.)
But the most commonly asked questions that I hear over and over are: How do I get started with social media, what are the best tools to use, and how do I engage more customers? Well, in the interest of helping Cisco partners around the globe achieve resounding social media success, I’m happy to announce our new Channels blog series: Social Media Spotlight!
In this series, my fellow Channels blogger Kalpana Ettenson and I will be addressing any and all social media questions that you have. For starters, we want you to post your most burning social media questions in the comments below so we can address them in upcoming blog posts.
And we also have a few topics planned based on questions we’ve gotten in the past…Read More »
If you are managing an Itanium or SPARC based server architecture, you may be experiencing increasing maintenance costs, scarcity of administration resources, shrinking ISV support and unclear roadmaps from vendors like HP and Oracle/Sun. You may not have thought there was a viable alternative, but imagine if you could unite computing, networking, and storage access resources with a management system designed to deliver the flexibility and agility needed to scale business operations.
Cisco’s Unified Computing System was designed for the modern data center and has just expanded to include a portfolio of two-socket and four-socket blade and rack-optimized servers based on the new Intel® Xeon® processor E7 family. Check out the nine new world record performance benchmarks here. One of the new offerings is a two-socket Cisco UCS C260 server which can support up to 20 cores, 1 TB of memory and 16 SFF disk drives in a dense, 2U form factor. This is big-time compute, memory, and storage capability in an extremely small footprint. Up to 50 GB of memory per core for demanding enterprise applications, such as large-data-set and transaction-intensive databases, enterprise resource planning (ERP) applications, and decision-support systems.
Cisco UCS C260 M2 Rack-Mount Server Video Data Sheet