I hope all of you social media gurus are enjoying the great speakers Cisco lined up for Social Media Week! And while no surprise to us video enthusiasts, it was great to see industry thought leaders repeatedly reference video as the killer app when it comes to engaging your audience in social media and beyond.
Jeanette Gibson, Cisco Global Social Media Marketing Director, illustrated some great examples of how Cisco uses video to scale subject matter experts internally and for customer support, as well as how Cisco has been able to measure purchase and impact on revenue with video.
A great example is this video made about the ASR 9000 router that encourages viewers to schedule a demo. The video has garnered 10,000 views, which has led to 800 demos, 200 qualified leads, resulting in $18M of influence sales. Talk about an ROI for video!
Of course, enterprise video content comes in many forms and doesn’t have to be a highly produced video like this example. Grassroots video from passionate employees can also be a great tool to promote a brand and share information internally or externally about a company or product.
Making it easy for employees to capture, transform and share video so that “anyone can be a video publisher,” as Jeanette said, is key to an enterprise video strategy that embraces video as a part of its culture.
It’s easy to share some time with the ones you love.
Use WebEx and you can host a video conference that lets you see your special love, your parents, your kids or anyone else you are missing on Valentine’s Day. You can see up to six people at once during your video conference.
A recent New York Times article reminds us, however, that to safely realize all of the benefits of telepresence, the government—or any organization—needs to ensure proper implementation of the video technology. Obviously, security concerns multiply when numerous mobile devices attach to a telepresence network.
Over the past several years, Cisco introduced and has regularly updated and expanded its well-received Visual Networking Index (VNI), which projects IP traffic trends based upon independent analyst forecasts, mobile data usage surveys from operators and other primary research.
As part of its VNI initiative, Cisco also developed the Global Mobile Data Traffic Forecast, and the most recent update has just been issued.
The updated forecast includes findings such as:
By 2016, global mobile data traffic will reach 10.8 exabytes per month (or 130 exabytes annually). Global mobile data traffic will increase 18X from 2011 -- 2016 (78% CAGR from 2011 -- 2016). The 130 exabytes is 4.5 times more than all IP traffic (fixed and mobile) generated in 2005 (29 exabytes).
Based on Cisco VNI research, global mobile data traffic increased 133% from calendar year-end 2010 to calendar year-end 2011 (CY2011 = 597 petabytes per month or nearly 149 million DVDs per month).
In 2011, global mobile data traffic grew 3.4 times faster than global fixed broadband data traffic. From 2011 to 2016, global mobile data traffic will grow 3 times faster than global fixed broadband data traffic.
Other pertinent points include:
In spite of uncertain economic conditions in many parts of the world, the demand for mobile services and content has in fact grown in every global region.
An increased amount of mobile traffic being offloaded to fixed networks, and the implementation of tiered mobile service pricing and data caps have not had a significant dampening effect on global mobile data traffic growth (the top 1% has been throttled to some degree).
In 2011, global mobile data traffic more than doubled (2.3X growth) for the fourth year in a row.
Following are links to relevant documents and information: