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I love free digital design help (in this case, really)

March 28, 2012 at 8:45 pm PST

This nice blogger, Victoria Morehead of the optimization outfit Brooks Bell) designed an A/B test on their blog for a Cisco.com page. Their suggestion was to test the effectiveness of video (“A”) vs no video (“B”) vs segmented videos: http://www.brooksbell.com/blog/2012/03/id-test-that-determining-the-conversion-power-of-video-with-a-split-test

What we know about video already:

  • Visitors who view videos stay longer, go deeper into the site, and return more frequently
  • People who watch a video are in fact twice as likely to return
  • People who watch a video are more likely to complete a “success event” such as a chat or downloading relevant information
  • We use video interaction to help personalize some elements and behavior on your site journey

The blog points out some places where a good A/B test could reveal even more good data. You can bet we’re talking about running a test like this.

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NBA Fans Point, Shoot, and Score

“In basketball – as in life – true joy comes from being fully present in each and every moment,” says former LA Lakers coach Phil Jackson, and sports fans couldn’t agree more. Today’s followers of the NBA are more present and informed, every minute of every game, than ever before.

In general, the NBA’s outreach, including its websites, mobile apps, TV, and radio broadcasting, saw dramatic increases in activity over the last year.. In 2011, about 75 petabytes of video was posted. Not surprisingly, NBA.com is now the #3 sports site on the web for video streams. Read More »

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Ask Our Execs!

For those who were at Cisco Live Melbourne, I hope you had a fantastic time.  I’m a bit bummed that I didn’t go since it would have been awesome to check out some of the street art.  Luckily, Erica did take some pictures to share.

Did you catch our latest Enterprise Video announcement on what we’re doing with physical security in the cloud?  You can read all about it here.

Now on to the next thing we’re planning: Cisco Live San Diego!  The scheduler went live this week and we have some great sessions for you to attend.  Some new ones will be made available soon and I’ll share with you once we get those in the system for registration.

One thing we’re doing again this year is the executive Q&A.  This year we have a great panel of our leaders in Video and Collaboration who will be taking your questions live on Thursday morning, 14 June 2012, from 10:00am to 11:30am.  This is a chance for you to ask questions like “What the heck is medianet?” or “How can I deliver collaboration tools on mobile devices?”.

We’re collecting questions here on this blog, so don’t be shy and ask some below in the comments.  On Thursday morning at Cisco Live San Diego, we’ll present your questions to our executive panelists and they’ll answer them on stage.

Hope to see you in San Diego!

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Cisco Announces Intent to Acquire ClearAccess

Cisco today announced its intent to acquire privately held ClearAccess, a Vancouver, Wash. based company that provides TR-069-based software to service providers for the provisioning and management of residential and mobile devices. This acquisition includes ClearAccess’ software business and talent. The hardware portion of ClearAccess’ business, Smart RG Gateways, will continue forward as SmartRG, Inc. Cisco and ClearAccess’ combined network management and software capabilities will enable service providers to better deliver, manage and monetize their services, while helping to improve operational efficiencies and customer experiences.

For more information, please click here.

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Making interoperability work in unified communications and collaboration

As we kick off this year’s Enterprise Connect conference, one subject I am discussing a lot with customers is interoperability. This topic is always evolving, but our customers’ need for interoperability has remained the same. So what are the customers telling us about their interoperability requirements and concerns within unified communications and collaboration, and what is Cisco’s approach to addressing those?

What customers want:

At its heart, interoperability is about enabling the free flow of communication across boundaries – whether those boundaries are geographical, across firewalls between businesses and their ecosystems or customers. Customers want to be able to share information quickly and easily across different systems from multiple vendors.

Customers also stress the need for protecting their investments in existing systems and extending their capabilities to new types of work scenarios. These systems include infrastructure (such as Active Directory or Exchange or Notes), voice and video systems (such as Cisco’s Unified Communications Manager and TelePresence and competitive products from other vendors), and desktop or enterprise productivity applications (such as Microsoft Office, IBM Lotus, SAP, Salesforce.com and others). They must work within heterogeneous environments and accommodate new solutions as they come to market.

But that two systems work together is not enough. They must come together as seamlessly as possible to ensure an uncompromised user experience

Finally, this all needs to happen across platforms and devices, particularly as we move toward a post-PC era of many different devices -- from smartphones and tablets in the field to desktop computers and immersive room-based systems. These devices need to be blended into customers’ existing collaboration environments while providing a consistent and compelling user experience.

This is what customers want.

What the industry needs to do:

Read More »

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