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Using Social Media to Tell Customer Stories and Connect with Fans

Social media is a perfect vehicle through which you can not only share customer stories but also connect with fans. While doing so, it is critical that you make sure the communication is always a two-way street. Relaying your fans’ messages through social channels will help build stronger, interpersonal relationships while giving you the opportunity to become a better listener as well.

Michael Brito (@britopian) from Edelman Digital, Gina Fung Ballenger (@FunGina) from Wells Fargo and Maria Poveromo (@mariapoveromo) from Adobe Systems had some best practices and lessons learned to share in regards to this topic. Here’s a brief 2-minute video in which these experienced social practitioners tell us their thoughts: Read More »

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Introducing Medianet Media Awareness

Using well-known network attributes like IP address or TCP/UDP port numbers for application identification and network classification is a thing of the past. More and more applications are opaque (e.g. video streams) and increasingly, applications are encrypted making network classification a real challenge for enterprises.  

Introducing Media Awareness

Medianet media awareness is a suite of technologies to detect different types of endpoints, media and application types in order to deliver the best experience. The network can try to figure it out (implicit), or the network can be told by the endpoint or applications (explicit).

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A Cable Show CCAP Update

The last time I blogged about CCAP, we were checking the online anagram universe for words one could make out of “CMAP” and “CESAR,” then two competing labels for the work of converging the QAM modulators used by digital voice, video and data services in cable.

Happily for me (because the anagram selections were abysmal), it settled out as what is now “CCAP” – the Cable Converged Access Platform. Watch for it to be a pretty hot topic at next week’s Cable Show — and not just because we announced a pretty incredible new downstream line card (the DS-384) related to it. Although… 😉

CCAP matters at this year’s Cable Show for the same reason it mattered last year: Because consumer usage of broadband is off the hook, and cable operators need to stay ahead of that very tight curve, because narrowcast services are Read More »

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Join us in London for Screenmedia Expo 2012!

Screenmedia Expo is your chance to find out how to create compelling new signage experiences that drive business value.

Come visit us at Gallery Level – Room 1 to learn more about Cisco Digital Signage, a complete platform for interactive experiences in place. See first-hand the latest innovations and hear examples of how other organizations around the world are deploying video to revolutionize their business processes and communications.

Join us for breakfast and lunch on May 16th and 17th and hear Cisco executives discuss trends in the market.

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New Videocast Series: Can Your Enterprise Video Do This?

Enterprise video is truly becoming pervasive.  According to Gartner, 82 percent of business executives record business videos on a daily basis, and by 2016 large companies will stream more than 16 hours of video per worker each month.  

That’s a lot of video. But let’s face it – all enterprise video is not created equal.  So how do you increase the relevance of video instead of just adding it to the list of data people need to navigate through every day?

Join Cisco for a free videocast series that explores these issues and more.

This 3-part videocast series begins May 24 with a discussion of the latest video analytics technology.

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