In February 2012 179 million U.S. Internet users watched nearly 38 billion online videos, according to industry research. Predictably, YouTube statistics are colored with consumer viewing behavior. But B2B online video viewing grew 27% from 2010 to 2011 and eMarketer estimates that B2B spending on online video will rise as much as 55% this year. Which makes it the fastest growing ad format in 2012. In fact, your B2B audience expects you to engage them via video. Companies that don’t utilize video as part of their marketing efforts are likely to use lead generation opportunities to competitors that do.
Having online video in your mix is a priority for marketing in the coming year. Here five tips to help you create compelling videos to drive your business:
Content is all around you – You already posses a wealth of content that can be reused, recycled and repurposed into online video. It’s tucked into the deep recesses and dank corners of your business. White papers, promotional materials, training videos, presentations developed for product briefings, keynote presentations given by your executive teams at conferences, panel discussions, interviews – the list is endless if you really look. Identify it, categorize it, and leverage it to engage your customers and prospect.
Read More »
Tags: b2b marketing, business video, Cisco partner marketing, online video, video, youtube
According to John Morgridge, Cisco’s former CEO, the founders hit on the name and logo while driving to Sacramento to register the company — they saw the Golden Gate Bridge framed in the sunlight and that’s how our Cisco logo was born. They hoped the logo would shape the future, “convey something about creating an authentic life and making a living at something you believe in, in a place you love, with people you really like to be with”.
Back in the late 1800s, the only way to cross the bay was by ferry. It was in 1923 when California legislature passed the act approving the project to build the bridge. On May 27, 1937, the Golden Gate Bridge finally opened, connecting San Francisco and Marin for the first time. Back then, we built bridges to connect different parts of the bay. Since then, we have built technologies to connect classrooms in schools K-12 and universities around the world. Read More »
Tags: 75th Anniversary Golden Gate Bridge, collaboration, Connected Learning Exchange, K-12, school district collaboration, university, video
Rebecca Jacoby, Cisco Senior Vice President and Chief Information Officer, highlights Cisco’s transformation in the areas of communication and collaboration. Pervasive video has made communication and knowledge sharing extremely efficient and effective at Cisco. Both virtual events and the Integrated Workforce Experience (IWE) internal collaboration platform have been especially influential in enabling greater, more effective communication. Read More »
Tags: aaron chiles, CIO, Cisco, Cisco IT, cisco on cisco, coc-collaboration, collaboration, communication, information technology, iwe, Knowledge Sharing, pervasive video, Rebecca Jacoby, video, virtual events
The WSJ reported on Wednesday that the word “innovation” is suffering from irrelevance due to overuse. So I’m not going to call these customers “innovative”; instead, let’s call them cutting-edge, visionary, pioneering, creative, inspired.
On June 4, 2012, in Washington, D.C., Computerworld will recognize the achievements of the men, women, organizations and institutions around the world whose visionary applications of information technology promote positive social, economic and educational change as part of the Computerworld Honors Program.
We are extremely proud that two of our enterprise video customers are being recognized as Laureates at this year’s Gala:
Read More »
Tags: business video, customers, DMS, enterprise video, Enterprise Video Content, media transformation, TelePresence, video, video content
This past Mother’s Day, I was remembering how my mother used to encourage sharing. Like most parents, I limit my daughters’ intake of sugar. However, whenever my mother came into town, my efforts would go right out the window. She would arrive on our doorstep, with large amounts of candy smuggled in her luggage. Her goal: to spoil the girls. Resistance was futile, but she showed them that giving can be as much fun as receiving and encouraged them to share their contraband.
In today’s connected world, sharing information has never been easier. Not too long ago we had to wait months to finish a roll of film, and then waited days to have it developed. Now, we can send videos and pictures almost instantaneously with our cameras and phones. Not only has this changed our personal lives, but has also allowed us to now work our way to collaborate and streamline business. With services like WebEx or TelePresence, demonstrated in the new film Battleship, experts across the world can communicate and share data as if in the same room. Using this and other collaboration technology like Cisco’s Jabber, anyone can now use their choice of device to access information instantly. Over the next few weeks, a series of Cisco videocasts will show how incorporating, capturing, transforming, and sharing videos for business can be done easily by anyone.
Read More »
Tags: jabber, mobile video, TelePresence, video