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The Evolving Video Landscape

As we approach the start of NAB 2012, I am struck by how much has changed in a year. What was vision 12 months ago is reality today. TV Everywhere is reaching the mainstream and consumer demand on continues to grow at a breathtaking place.  Media companies and service providers who are enabling this transition are wrestling with questions about how to manage, monetize, secure, process, and deliver quality experiences.

Amidst the growth some underlying trends reveal current consumer preferences -  compiling information from more than 10 billion video views shows that 60 percent of mobile videos consumed are done using an iPhone and iPod, while the iPad alone accounted for 20 percent of video consumption.  Add it all together and 80 percent of all mobile video is viewed using an iOS device. Keep in mind the iPad was first released in 2010!  We believe the multiple device phenomenon will diversify -- the number tells the tale.

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Drawing on the parallels between business and sport

There’s a common theme between world class athletes in training for medal success at the Games and business people working towards winning business. They both have an inherent desire to succeed and look for the best solutions to help them achieve their goals. 

One example of this is the use of video. As the role of technology has evolved, so has the use of video, to the point where it has now become a vital tool in the performance kit bag. 

Not only is video now used to develop skills and improve technique, it can also help to prepare, plan and put in place the strategies they need to achieve success – from the locker room through to the boardroom. 

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I love free digital design help (in this case, really)

March 28, 2012 at 8:45 pm PST

This nice blogger, Victoria Morehead of the optimization outfit Brooks Bell) designed an A/B test on their blog for a Cisco.com page. Their suggestion was to test the effectiveness of video (“A”) vs no video (“B”) vs segmented videos: http://www.brooksbell.com/blog/2012/03/id-test-that-determining-the-conversion-power-of-video-with-a-split-test

What we know about video already:

  • Visitors who view videos stay longer, go deeper into the site, and return more frequently
  • People who watch a video are in fact twice as likely to return
  • People who watch a video are more likely to complete a “success event” such as a chat or downloading relevant information
  • We use video interaction to help personalize some elements and behavior on your site journey

The blog points out some places where a good A/B test could reveal even more good data. You can bet we’re talking about running a test like this.

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NBA Fans Point, Shoot, and Score

“In basketball – as in life – true joy comes from being fully present in each and every moment,” says former LA Lakers coach Phil Jackson, and sports fans couldn’t agree more. Today’s followers of the NBA are more present and informed, every minute of every game, than ever before.

In general, the NBA’s outreach, including its websites, mobile apps, TV, and radio broadcasting, saw dramatic increases in activity over the last year.. In 2011, about 75 petabytes of video was posted. Not surprisingly, NBA.com is now the #3 sports site on the web for video streams. Read More »

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Ask Our Execs!

For those who were at Cisco Live Melbourne, I hope you had a fantastic time.  I’m a bit bummed that I didn’t go since it would have been awesome to check out some of the street art.  Luckily, Erica did take some pictures to share.

Did you catch our latest Enterprise Video announcement on what we’re doing with physical security in the cloud?  You can read all about it here.

Now on to the next thing we’re planning: Cisco Live San Diego!  The scheduler went live this week and we have some great sessions for you to attend.  Some new ones will be made available soon and I’ll share with you once we get those in the system for registration.

One thing we’re doing again this year is the executive Q&A.  This year we have a great panel of our leaders in Video and Collaboration who will be taking your questions live on Thursday morning, 14 June 2012, from 10:00am to 11:30am.  This is a chance for you to ask questions like “What the heck is medianet?” or “How can I deliver collaboration tools on mobile devices?”.

We’re collecting questions here on this blog, so don’t be shy and ask some below in the comments.  On Thursday morning at Cisco Live San Diego, we’ll present your questions to our executive panelists and they’ll answer them on stage.

Hope to see you in San Diego!

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