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Virtualized Data Centers and The Media Cloud

By Tom Ohanian, Cisco Service Provider Sales Business Development Manger

The desire is all around us—being able to consume the type of content we want, wherever and whenever we want it.

It seems simple. A person merely wants to click on a button and have interactive control of content while it plays back on a range of consumer devices. When we click on a song or a film that we’d like to purchase or rent from an online store, we’re looking for content, convenience, and ease of use.

What the consumer probably isn’t aware of—and most certainly shouldn’t be concerned with—is that a complex digital media supply chain exists before that content becomes available across devices. That supply chain starts with raw materials—the video and audio clips that make up the program—through a series of processes that ultimately create a series of content choices for the consumer to download.

In the “good old days” of broadcasting, content was made available in two formats. Today, by adding Read More »

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Cisco Updates Mobile Ready Net Portfolio for Use by First Responders, Military and Government Markets

Cisco today announced enhancements to its 5900 Series Embedded Services Router (ESR) product line, including the 5940 ESR and 5915 ESR, to bring improved performance and added features to the ruggedized routers. The updates expand the capabilities of Cisco Mobile Ready Net solution architecture, establishing a scalable mobile network that connects organizational resources with a high degree of security to connect users how, when and where they need.

The Cisco Mobile Ready Net solution is the platform for extending information sharing and collaboration to highly mobile users, even those operating in the most severe and remote locations. The solution’s architecture targets the critical challenges of mobile networking environments, including size, weight, power, router-radio integration and ad hoc networking.

Enhancements to the 5900 Series ESR include IP Multiplexing, WAAS Express, improved performance, support for an extended number of Call Manager Express end points, Dynamic Link Exchange Protocol (DLEP), Federal Information Processing Standard (FIPS), Common Criteria, USGv6 and IPv6 Ready Logo certification and much more.

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Trends Affecting Your Strategy for Business Video

Consider your enterprise communication strategy. Now consider the role of video in that strategy. Is video critical, best effort, nice to have, or outside the scope of your communication strategy?

Business video comes in different flavors, shapes and sizes and there is no one answer for everybody.  Your video requirements will vary depending on the size of your company, what you want to do with video, and how you want to do it.  Let’s examine different types of business video and how the latest trends are impacting the future strategies of business video as it relates to communications across mobile and social platforms.

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Expanding Universe of Mobile Video Opens a World of Opportunities

Mobile video is exploding at a rate unimagined only a few short years ago. Whereas the quick YouTube clip had been a satisfying enough diversion, consumers armed with next-generation devices now demand the latest bandwidth-busting, 2-gigabyte Hollywood opus. The end user wants it on his iPad, and he wants it now.

For the industry at large, this creates no shortage of challenges. According to the Cisco Visual Networking Index, by 2016, 71 percent of global mobile data traffic will be video, placing a heavy burden on the network. But along this next frontier of mobile video there are also unprecedented and exciting opportunities.

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The Evolving Video Landscape

As we approach the start of NAB 2012, I am struck by how much has changed in a year. What was vision 12 months ago is reality today. TV Everywhere is reaching the mainstream and consumer demand on continues to grow at a breathtaking place.  Media companies and service providers who are enabling this transition are wrestling with questions about how to manage, monetize, secure, process, and deliver quality experiences.

Amidst the growth some underlying trends reveal current consumer preferences -  compiling information from more than 10 billion video views shows that 60 percent of mobile videos consumed are done using an iPhone and iPod, while the iPad alone accounted for 20 percent of video consumption.  Add it all together and 80 percent of all mobile video is viewed using an iOS device. Keep in mind the iPad was first released in 2010!  We believe the multiple device phenomenon will diversify -- the number tells the tale.

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