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Back to the Future of TV: Emerging Social TV Opportunities for Service Providers

By Bill Gerhardt, Director, IBSG Service Provider

The future of TV is already upon us.  Driven by technology advances, business model challenges, and consumer behavior, over the next five to ten years, TV as we know it will be a thing of the past.

However, many of the changes identified by Cisco IBSG in our work on the “Future of TV” will occur much more quickly. One such dimension is Social TV.  Looking back 20 to 30 years, we see that TV began as a social tool.  It’s what we gathered around on Sunday night to watch family programming. It’s what we talked about at work on Mondays.  It’s what advertisers utilized to make an impression on viewers.

Today, we have lost some of those social aspects of TV viewing. Instead, we often watch TV alone, in rooms that are not optimized for gathering, our friends and family dispersed in far flung places. As such, advertisers are losing their ability to extend their message through the power of conversation and discussion, challenging their effectiveness. Cisco’s IBSG’s 2011 study The Future of Television: Sweeping Change at Breakneck Speed predicted that Social TV would become increasingly embedded in TV experiences.  Two of the study’s 10 predictions involved Social TV:  #5 Don’t Just Watch, Get Involved and #9 Watch Together Virtually.  Social TV attempts to take us “back to the future” of TV, rekindling those social experiences of yesteryear in a way that is more powerful and aligned with today’s realities.

To bring some clarity to the Social TV opportunity, Cisco IBSG has developed a comprehensive taxonomy of Social TV use cases that Read More »

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Free Webinar with Melinda Emerson – 12 Ways to Use Video to Grow Your Small Business

If you aren’t using video, you are missing out.

It can be incredibly useful for business, according to a recent article in the Huffington Post:

“If a picture is worth a thousand words, video can be worth millions to your company. Video allows your brand to get under potential customers’ skin and put the product in front of their eyes. They will hear your message and feel the excitement of your services, while you smell the profit. Here are five examples you can apply to your own brand.”

On August 21, we will host seasoned small business expert and bestselling author Melinda Emerson for an online event.  She will share 12 ways to use video to grow your small business.

Reserve your spot today: register here

As a business owner, you know staying relevant online is a must for your business. Video is a powerful tool that can be used in a wide variety of ways to expand business opportunities. With the right online channels, you can use video to reach employees, customers and brand ambassadors. Read More »

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Cisco at the Olympic Games

We’re headlong into the 2012 Summer Olympic Games, and if you’re like us, it’s been an exciting scramble getting here. This year’s games feature an unprecedented level of consumer access – not just some of the events, but all of them, live and via replay, on TVs, tablets, and other connected screens.

In London, we’re set up in our own “Cisco House,” where we are showcasing next-generation transformational technologies and solutions. In particular, visitors are getting to experience the Olympics on TVs, tablets, and smartphones through our Videoscape solution.

We are also very excited about working with NBC again for what is our third Olympics.  NBC has Read More »

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Productivity Gains Through Culture, Visuality, and Collaboration (Part 3): Extended Workplace Visuality and Pervasive Collaboration

In Part 2, I explained why organizational culture and leadership are probably the most important factors contributing to gains in employee productivity and innovation. This week, I’d like to describe two additional, highly essential enablers: extended workplace visuality and pervasive collaboration.

Extended Workplace Visuality: A visual workplace is one in which information needed to collaborate, engage, and stay productive is made available at the right time and place, rather than hidden away in spreadsheets and other documents on various employees’ laptops.

Visual displays have complemented lean manufacturing practices on the plant floor for many years, significantly reducing work-in-process inventories and manufacturing lead times, while driving cost and quality improvements. Visual thinking has also been adopted in environments such as airports and hospitals to improve operations, customer service, safety, and quality. Read More »

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Cisco completes acquisition of NDS

Cisco today announced it has completed the acquisition of NDS Group Ltd., a leading provider of video software and content security solutions that enable service providers and media companies to securely deliver and monetize new video experiences. NDS, which has approximately 5,000 employees, will become part of Cisco’s Service Provider Video Technology Group (SPVTG), led by Senior Vice President and General Manager Jesper Andersen.

While much has been written about this acquisition since it was announced, there’s plenty of exciting news yet to come. Over the next several months, we will begin to discuss with the industry analyst community the full impact of what it means to put together two market leaders. By combining the strengths of both companies, we have a unique opportunity to serve stakeholder across the video entertainment industry. Stay tuned for more information.

To read the full release, click here. To read Jesper Andersen’s take on the transaction, click here.

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