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My $0.02 on This Year’s NAB Show in Vegas

We’ve all now returned from the stardust of the annual National Association of Broadcasters convention in Las Vegas last week, which seems a useful time to reflect briefly on the major threads of the show. It was a great one for us, and I’m pleased and grateful to report the following, in no particular order:

1.     Broadcasters and program networks are getting fired up about the IP transition, like the rest of us, and not a moment too soon. We fielded tons of questions about the cost savings associated with CDNs (Content Delivery Networks), IP distribution over terrestrial fiber networks--the proliferation of IP-based, video-capable screens, and cloud--how to get new services to market more quickly and how to streamline workflows. Transcoding engines, contribution networks, and all of the tacit and explicit benefits of the overall IP migration were all hot topics.

Of course, we, as Cisco people, can talk about IP all day long. And so we did: One of the Cisco booth demos highlighted Read More »

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Different Viewpoints, Greater Innovation

Inspiration: We all lose it from time to time. Sometimes we find it again in the strangest places, and other times, in the most obvious.

How many times have you gone into a meeting expecting minimal outcome only to have the light bulb go off after someone’s comment? Today, we have access to some of the brightest minds in the world thanks to collaboration technologies and virtual networking.  And as a result, the spark can come from anywhere.

Take for example the Bloodhound SCC (Super Sonic Car).  The ‘engineering adventure for the 21st century’ aims to not only build a car that can go 1050 mph, but to inspire and teach students about engineering, math, science, and technology. By using Cisco networking and video services, they are able to reach out to schools all over the world and inspire the engineers and scientists of the future.  This is much more exciting than local robotic car racing competitions held in the engineering schools during my university days.  And when a problem needs to be solved, engineers and scientists can come from anywhere—virtually—to provide different viewpoints to help troubleshoot.

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Meeting Hell: Stop Wasting Time

April 24, 2012 at 7:54 am PST

Like most business leaders, my most precious asset is time – and when I look at my schedule I’m spending about 80% of my time in meetings.  Some studies suggest the average knowledge worker spends around half their time in meetings.  When I measure my own personal productivity, by definition, there’s no more important place to look than these meetings.

We’ve all been in “meeting hell,” where we’re asking basic questions like, “Who called this meeting?” or  “What’s the agenda?” or “What are we trying to accomplish here?”

If you’ve ever asked these or similar questions during meetings, you know exactly what I’m talking about. Increased collaboration means increased interaction with others, which means more meetings. And, with more work being done collaboratively and in virtual settings, often with people in different time zones or even different countries with whom you haven’t spent a lot of time face to face, imagine the opportunities to be more effective. That’s why it’s absolutely essential for your teams to systematically make the most of your time together.

It’s a great feeling when you conclude a highly productive meeting--wouldn’t it be great if you could dramatically increase the productivity of all your meetings? With this goal in mind, we developed what we call the Clarity of Purpose model for meeting management, which involves four straightforward steps meeting owners can take to ensure collaborative sessions of any kind are as productive as possible.

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A Sneak Peak Behind the 2012 GRAMMY Awards

One of the tacit benefits of working for a technology provider is the access it provides to cool events. Like the 2012 GRAMMY Awards.

Here’s how it came down: Our esteemed partner, AEG Digital Media, needed a way to stream and monetize its production of GRAMMY Live, a three-day webcast covering exclusive events, parties, and red carpet interviews.

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New Age of Broadcast

It will not come as a surprise to anyone in the world of media and entertainment that we’re in a new age of broadcast. Take for a moment the success of premium video-on-demand portals over the last several years, like Hulu and Netflix, which indicate there is a viable market opportunity for long- tail content. Do you find that you are sitting on a library of content, but how do you tap into this revenue opportunity?

OK, you decide you want to be able to offer your library to your customers. Guess what they want to watch television when they want, and where they want—old and new content. But the road to what has been called TV Everywhere is littered with varying formats, new specifications and conflicting brands. Can you turn those vaults of older content into revenue? We believe that absolutely you can and are investing to research and development to make it possible.

When working on household projects we often hear how important it is to have the right tool for the job. Preparing media for TV Everywhere is really no different. For example, technology such as the Cisco Transcode Manager (CTM) gives you the right tools to turn your content library into on demand content for TV Everywhere. Whether you have hours of movies, television shows or broadcast content, you need a solution that can perform reliably, address your most strict requirements, and scale with your business. Cisco’s suite of Videoscape products and solutions also provides the ability to do just that (along with quite a few other capabilities).

Follow us on Twitter @CiscoSPVideo for the latest announcements and updates on Cisco and video.

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