Enterprise video is experiencing tremendous change in terms of adoption, traffic growth, business model evolution, and technology innovation.
We recently undertook an extensive study to uncover key insights about the use of business video in U.S. enterprises. The survey is part of the Cisco Internet Business Solutions Group’s Horizons program, which combines multimodal research and analysis to identify business transformation opportunities fueled by technology innovation.
Since the purpose of this study was to understand how the use of video is evolving in the enterprise, we chose to seek insight from executives at enterprises with at least 1,000 employees, from across the United States. For this study, we recruited more than 450 enterprises from more than 20 industries across the United States, including both Cisco customers and non-Cisco customers.
Because we wanted to understand both end-user and IT perspectives on business video, participants included both business executives (i.e., from non-IT functions such as sales, marketing, finance, and engineering), and IT executives.
Our research uncovered several key findings:
#1: Business Video is already widespread throughout the enterprise.
We discovered that business video is already well entrenched in the enterprise. More than three out of four business executives said they use either one-way video or two-way video—or both—at least once a week.
This trend is growing: more than 70 percent of respondents said they will increase their use of business video in the next two years.
#2: A majority of executives are active in both recording videos and viewing employee-created videos, and they plan to do more of both.
More than 70 percent of corporate executives expect their use of one-way and two-way video to grow over the next two years. Currently, 34 percent of business executives record business videos on a daily basis, and 62 percent of business executives watch employee-created videos at least once a week. Read More »
Video is becoming “The New Voice” in our personal lives as well as in business, with more companies realizing its ROI potential. We see this trend towards visual communications as part of the changes in the collaboration space. Cisco TelePresence is at the center of this trend and we’re committed to delivering the easiest-to-use, highest quality and most compelling experience across our collaboration portfolio, which by the way is the broadest in the industry. I invite you to view and listen to an interview I did on this topic at Cisco Live this past July.
Delivering telepresence to everyone.
Cisco is focused on accelerating the adoption of telepresence across all industries, and companies of all sizes everywhere in the world. Our approach and focus is clearly working, as we’ve seen rapid global adoption of Cisco TelePresence and continuous market share growth. We can see this in the recently published Wainhouse market share report which shows that we are the clear #1 player in telepresence with 52% market share. This jump in telepresence market share underscores Cisco’s ability to extend our technology to a wide range of new customers, including small and midsize businesses (SMBs). We have the breadth of endpoints, deployment models and interoperability to make telepresence everywhere for everyone a reality. We are seeing significant growth from customers who are new to telepresence and now see the value Cisco can deliver and the flexibility to meet their unique organizational needs.
The Cisco Video Blog will explore the impact of video on people’s lives and all the ways it helps people to better communicate, collaborate, educate, and protect. Video is transformative, and is for everyone, everywhere. From large enterprise and small business to public sector agencies – people are using it in new ways to improve their organization and gain competitive advantage. Through this blog, we hope to inspire, educate and share what we know, in order to help you.
Let me introduce you to the editors of our blog. I’m Julie McPherson and will be covering TelePresence and Parisa Bastani will be covering all other aspects of Enterprise Video – including medianet, the Digital Media Suite, Media Transformation, Physical Security and more. We will share our experiences with you and help our team of thought leaders communicate about their specific areas of expertise. We aim for this to be your go-to source for video and telepresence education and information.
Please post comments to let us know what topics interest you, to share your experiences and pass along information to your colleagues and friends. That way we can all learn together.
Are you attending Interop New York on October 5-6? Come visit Cisco booth #121 to learn more about Cisco Prime innovative network management. Stop by the booth to meet Mark Emmerson, Senior Manager Product Marketing, Cisco Network Management, and see live demonstrations of Cisco Prime innovative network management.
Watch this short video featuring Mark talking about the Cisco Prime products that will be showcased at the Cisco booth during Interop New York 2011. Learn more about Cisco Prime by registering for a Cisco Prime webinar or visiting www.cisco.com/go/prime.
One of the challenges all of today’s manufacturing companies face is global operations that require increased attention from a diverse and oftentimes shrinking or aging workforce. Manufacturers and machine builders are faced with challenges every day in terms of getting the right engineer or expert from her office to the plant floor half the globe away. If the plant is down or operating inefficiently there are huge cost impacts to the manufacturer, huge support cost to the machine builder, and just tremendous impact to the value chain.
At Cisco we have shaved hundreds of millions of expense dollars from our budget by using a variety of collaboration tools. These start with Unified Communications but they include tools like WebEx, TelePresence, Video and Active Collaboration Rooms. These all add on to the existing capabilities of Borderless Networks. Many of our manufacturing customers already use these tools and are successfully stripping cost from their Operations every day.
Imagine the power of walking into a conference room, pressing a button on the phone and instantly seeing your assembly operations in China and Germany, being able to share data with the operations people from both plants with your staff in Michigan. Finishing that meeting you can capture the action items via your interactive whiteboard, set up follow-up calls via WebEx (all without printing, by the way! A Green feature!). Then you can get a cup of coffee and head back to your office and handle the call from Brazil about the packaging machine that wraps half the skid, then shuts down – and you do that from your phone, finding the design engineer that is at a customer site in Australia. And you did this all without having to fly anywhere, and you had visual contact with everyone. Read More »