In the past year, enterprise video customers have seen new advancements, exciting innovations and big changes for the entire industry. And according to Cisco’s most recent Visual Networking Index, the growth of video is continuing across businesses worldwide: Business video conferencing is estimated to grow sixfold from 2010 to 2015, significantly faster than overall business IP traffic.
We are incredibly excited for what we’ll be announcing at InfoComm, including new products and new Telepresence capabilities, as well as an opportunity to tour the largest, most comprehensive Cisco TelePresence demo ever. Watch the video below for more details on what you can expect from Cisco at this year’s InfoComm:
Do you recall what it was like before email? Nah, me neither. If you were around for the pre-email/pre-personal computer era, you may recall sending someone a letter written using a pen and paper. The only way the letter would arrive safely was (and still is) to affix a stamp to it. Feels like ancient history now when it’s possible to email a message around the globe within a matter of moments.
Suffice it to say, technology has advanced the method and speed at which we communicate. But innovation hasn’t happened in a vacuum; the standards governing the technology industry have evolved, too. Just imagine what your digital life would be like if we didn’t create standards. Would you want to put postage stamps on your email messages?
Of course, the question is, how do you balance innovation with standards? Without standards, you may miss out on the brilliant innovations that have come before (security and a framework that keeps things running smoothly, to name a couple). But rely too heavily on standards and you miss out on future innovation.
In our continuing coverage of the Seven Myths Around the Good-Enough Network on Silicon Angle, we explore myth number four--The Standards Myth.
As someone who helps manage the collaboration customer success program here at Cisco, I hear about all sorts of interesting ways companies both big and small are using technology to grow their business. When I come across an example that stands out, I like to tell people about it.
Issues Central is a specialty software firm based in Toronto, Canada that develops financial compliance and International Financial Reporting Standards (IFRS) Transition software. One of their well-known brands is IFRS PARTNER. Using Cisco WebEx technology with high-quality video, this 25-person company is selling their software around the world in North America, Asia, Africa, and Europe. Just that fact alone is interesting to me, but what makes their story even more compelling is how they’re using web conferencing tools in different ways, depending on the culture they’re selling into.
Issues Central is able to close roughly two-thirds of their North American deals online without a single in-person meeting.
As Charley Best, Issues Central’s vice president, touches on in the clip above, when the sales and marketing team is engaging with customers in Canada or the United States, WebEx serves as a closing tool to compel the prospect to ask for a proposal. As a result, Best estimates he closes roughly two-thirds of his North American deals online without a single in-person meeting.
If what I saw at the Citrix Synergy conference in San Francisco this week is any indication of what will be coming soon, I’d better invest in a personal hairstylist.
With video becoming more and more prevalent on the network, whether it be mobile phones, Cisco Cius and other tablets, IP phones, or TelePresence – there isn’t a question of whether or not video is here to stay. But one question remains: Is your network ready? (And maybe one more question: how does my hair look?)
If your customers haven’t prepared their networks yet, here’s something that might give them the extra boost that they need: Cisco’s Visual Networking Index (VNI) Forecasted that videos will account for 90% of network traffic by 2013.
By selling Cisco Virtualization Experience Infrastructure (VXI), you’ll help customers prepare for that change. We visited the Cisco booth at the conference and caught up with Cisco’s Operations Director Jeff Platon. He gave us a full tour of the end-to-end VXI system with products that utilize high-definition video.
While the increasing significance of video is evident, many people are still wondering about how to (best) tap the potential of this communication tool. “Do I need to be in it? Should I make it an interview or a monologue?”
I’ll let you in on a little secret…as much as I love video, I’m also one of those behind-the-scenes kinda gals. I’d much rather play the role of the writer or director than the actor. If you’re like me, your next question is “how can I participate without broadcasting myself to the world?” Fear not, there are plenty of options to choose from: Read More »