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What Does Adopting a Video Strategy Mean for Your Network?

In a recent Forbes article Guido Jouret, Cisco’s Emerging Technologies CTO, talks about how in today’s business world all companies require video strategies to achieve successful collaboration. I couldn’t agree more.  I recognize however that implementation of video technology like telepresence raises concerns about network capacity. While high-quality, secure video enables more face-to-face interactions and helps build deeper relationships, an insufficient video implementation can ruin the user experience and counter potential productivity gains.

So how will your network support video collaboration?  The short answer:  With the right enterprise-level solution for video implementation, your network will operate seamlessly and video connections will be as personal as in-room meetings.

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WebEx and Higher Education

This morning, like most of mornings, I woke up, checked my calendar, and joined a WebEx meeting. After introductions and pleasantries, I listened and conversed with three of my colleagues. Then, at the top of the hour, the conversation concluded, and the group dispersed hurriedly to attend their next meetings. Employees repeat this process almost all day every day.  This is how work is done at Cisco.  Now, after having been a part of the process for nearly two months, I’m dreading the return to the seemingly archaic way that I work and collaborate with others at school.

This year, I will be a junior at the University of Oregon, and I’m working towards a degree in International Studies with a focus in Business- Marketing. Currently, I’m working as an intern for Cisco’s education marketing team. Read More »

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Using Video to Grow Your Small Business – Melinda Emerson @SmallBizLady Shares Tips

Melinda Emerson, aka “SmallBizLady” is a veteran entrepreneur; small business expert and social media coach who specializes in helping small businesses thrive. Today hosted a WebEx offering tips for using video to help grow your business.

Watch her on-demand webinar on using video for your business.

Why should you use video?

Here are a few interesting stats about video Melinda shared with us:

  • Online video is expected to grow 55% this year and is the top format for content marketing.
  • Videos have a 41% higher click-through rate than plain text context.
  • 58% of consumers ages 18-34 who follow brands on social media would watch a video posted by that brand.
  • 57% of Smartphone users polled say they’ve streamed video on mobile.
  • Videos are integral to the success of any SEO strategy.
  • 90% of web traffic is predicted to be video by 2014.

With all that good news, there’s one important point Melinda makes about using video: don’t waste people’s time. To be effective, keep it short. 88% of people say they would watch a video that educated them for at least one minute.

Use video to create a deeper relationship with your customer.

Here are 12 ways you can use video to market your business (be sure to watch the on-demand presentation to learn more).

1. Blog content. 5. Video training. 9. Live video streaming.
2. Customer testimonials. 6. Interviews. 10. Webinars.
3. Product demos. 7. Commercials. 11. Viral video.
4. Email video. 8. Video news release (VNR). 12. Product reviews.

Melinda went on to explain how to create videos that are interesting to customers. Read More »

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Video Conferencing Makes Business Easier – it’s Free with WebEx Meetings

In WebEx Meetings, we have a feature makes doing business easier. It allows you to video conference in a way that mimics the ebb and flow of natural conversation.

We call it Active Speaker and it’s an invaluable tool for business. If you aren’t using video for business, it’s time to start.

You can learn more about the value of video from Melinda Emerson, SmallBizLady, and America’s #1 small business expert. She offers 12 ways to use video to grow your small business in this online webinar.

Get your free WebEx Meetings account today.

Active Speaker pushes the video image of the person speaking to lead position so you can actually follow the conversation via webcam. This means the person talking is the one you see featured.

This works especially well in theatre mode; see the image above. As you talk, the speaker who is featured adapts and changes based on who is talking (watch this video to learn more).

This is a fun, lively way to host a business meeting Read More »

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Soneco’s ICmyNet.Media completes IVT with Medianet

A few weeks ago, Soneco successfully completed their interoperability verification and testing (IVT) with medianet  for its product ICmyNet.Media through the medianet systems management Cisco Developer Network  (CDN) program.

By working very closely with the medianet team through CDN, the ICmyNet.Media team added support to performance monitor enabling our customers to gain visibility into the network, to learn more about the performance of their media flows and to perform faster troubleshooting.

ICmyNet.Media is web based network monitoring tool that leverages medianet performance monitor and gives you valuable insight in your network media flows. It allows you to: Read More »

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