Cisco Blogs


Cisco Blog > Video

Announcing the MSP CDN Program Including the IVT Program, Plugfest!

One of the key objectives of Medianet is to integrate a smarter network with various media endpoints in order to simplify end-to-end deployments and operations and to enhance quality of experience for the end user. We are very happy to announce Plugfest as a strategic step forward towards meeting this objective. Plugfest is an Interoperability Verification Testing (IVT) event to be hosted at the ASIS show (booth 213) in Philadelphia, September 10- 12, 2012. Plugfest at the ASIS will be focused on verifying IP Surveillance Cameras within a Cisco network.

We are very pleased to announce Plugfest for you. Plugfest launches the Media Services Proxy (MSP) capability as part of Cisco Medianet solutions. This would be a very good opportunity for you to get your cameras verified with the Cisco’s Medianet-enabled network by just plugging your camera in. There is no additional development or change required on the end points provided there is compliance to standard based protocols like RTSP, SDP and mDNS, which MSP is based on. On successful verification, your organization along with qualified camera models and the capabilities they have been tested against would be listed on the CDN (Cisco Developer Network) partner page. You would also get the Cisco CDN “Compatible” logo that can be shared externally! You can find all details on Plugfest on the CDN MSP portal. Read More »

Tags: , , , , , , , ,

Stay Connected!

As Hurricane Isaac is about to make landfall on the Gulf Coast of the United States, I can’t stop thinking about Hurricane Andrew, who hit my hometown in Miami, Florida back on August 24, 1992.  Hurricane Andrew, the third costliest hurricane, costing over $26 billion, hit our neighboring city of Homestead, Florida the hardest.

The morning of August 24th, around 3am, I will always remember very clearly.  The winds were howling so loud it woke me up.  The sky was bloody red.  It looked and sounded like a really horrible scary movie.  To this day, I can never watch horror movies.

The days that followed were some of the toughest I had experienced.  My colleague Mark Rogers’ put it well in his blog he shared “Conditions were terrible”.  Looking at the devastation of Hurricane Andrew to our State, our neighbors, our home, what was in front of me was pure sadness.  After many, many weeks, school was able to resume in trailers.  On the first day back, not all of my friends returned.  I heard some decided to move away permanently while others were not ready to return.  I remembered my homeroom teacher telling us to stay connected. Read More »

Tags: , , , , , ,

What Does Adopting a Video Strategy Mean for Your Network?

In a recent Forbes article Guido Jouret, Cisco’s Emerging Technologies CTO, talks about how in today’s business world all companies require video strategies to achieve successful collaboration. I couldn’t agree more.  I recognize however that implementation of video technology like telepresence raises concerns about network capacity. While high-quality, secure video enables more face-to-face interactions and helps build deeper relationships, an insufficient video implementation can ruin the user experience and counter potential productivity gains.

So how will your network support video collaboration?  The short answer:  With the right enterprise-level solution for video implementation, your network will operate seamlessly and video connections will be as personal as in-room meetings.

Read More »

Tags: , , , , ,

WebEx and Higher Education

This morning, like most of mornings, I woke up, checked my calendar, and joined a WebEx meeting. After introductions and pleasantries, I listened and conversed with three of my colleagues. Then, at the top of the hour, the conversation concluded, and the group dispersed hurriedly to attend their next meetings. Employees repeat this process almost all day every day.  This is how work is done at Cisco.  Now, after having been a part of the process for nearly two months, I’m dreading the return to the seemingly archaic way that I work and collaborate with others at school.

This year, I will be a junior at the University of Oregon, and I’m working towards a degree in International Studies with a focus in Business- Marketing. Currently, I’m working as an intern for Cisco’s education marketing team. Read More »

Tags: , , , ,

Using Video to Grow Your Small Business – Melinda Emerson @SmallBizLady Shares Tips

Melinda Emerson, aka “SmallBizLady” is a veteran entrepreneur; small business expert and social media coach who specializes in helping small businesses thrive. Today hosted a WebEx offering tips for using video to help grow your business.

Watch her on-demand webinar on using video for your business.

Why should you use video?

Here are a few interesting stats about video Melinda shared with us:

  • Online video is expected to grow 55% this year and is the top format for content marketing.
  • Videos have a 41% higher click-through rate than plain text context.
  • 58% of consumers ages 18-34 who follow brands on social media would watch a video posted by that brand.
  • 57% of Smartphone users polled say they’ve streamed video on mobile.
  • Videos are integral to the success of any SEO strategy.
  • 90% of web traffic is predicted to be video by 2014.

With all that good news, there’s one important point Melinda makes about using video: don’t waste people’s time. To be effective, keep it short. 88% of people say they would watch a video that educated them for at least one minute.

Use video to create a deeper relationship with your customer.

Here are 12 ways you can use video to market your business (be sure to watch the on-demand presentation to learn more).

1. Blog content. 5. Video training. 9. Live video streaming.
2. Customer testimonials. 6. Interviews. 10. Webinars.
3. Product demos. 7. Commercials. 11. Viral video.
4. Email video. 8. Video news release (VNR). 12. Product reviews.

Melinda went on to explain how to create videos that are interesting to customers. Read More »

Tags: , , , , , , , , ,