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Announcing Media Services Proxy

Medianet Media Awareness enables the network to become application and rich-media  context aware end to end. Media Services Proxy is one of the techniques to detect different types of endpoints, media and application types (Telepresence, video surveillance, desktop collaboration and streaming media) in order to deliver the best experience.

Media Services Proxy Components

Media Services Proxy

Identification

Media Services Proxy, an IOS technology, uses light weight deep packet inspection techniques to snoop standard based signaling protocols. It uses a variety of standard signaling protocols (SDP, H.323, H.245, RTSP, mDNS, etc.) to learn about the characteristics of endpoints and applications from legacy systems.

Proxy Services

Once the endpoints and application types are known, MSP can apply a number of services on behalf of the endpoints and flows. For example, MSP detects a video surveillance camera, it  applies Auto Smartports by automatically configuring the switch port for a camera to significantly simplify deployment. When MSP detects the flow type, it can apply QoS or bandwidth reservation on behalf of the flow. More importantly, MSP can share flow attributes amongst network nodes thereby allowing  policies to be applied end to end.

Where to find Media Services Proxy today

Media Services Proxy is best positioned at user edge (e.g. access switch) and resources edge (e.g. internet edge). MSP is first introduced in IOS 03.03.00.SG.151-1.SG on Cisco Catalyst 4000 series switches and in IOS 15.2(3)T on ISR-G2 routers. Over time, more products will be implementing Media Services Proxy.

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We don’t just explore new markets. . . we win them.

Jack Welch famously said, “When you’re number four or five in a market, when number one sneezes, you get pneumonia. When you’re number one, you control your destiny.

Well we’re the big boy in the toddler room, and we’re passing around the germs.  The market is the digital signage market — small and young, yes, but with enormous potential.  As in more than $1.1 billion last year and growing at a 13.3% CAGR.

Frost and Sullivan recently published their highly-anticipated annual “Global Digital Signage Systems Market“, and it pegs Cisco at number one in the market with 14.2% of the market.   And this excludes displays used for corporate communication applications.  Here are a few more delectable tidbits:

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Welcome to the New Normal

The 2012 Olympics are just weeks away and NBCOlympics.com has pledged to live stream every event and sport for the first time ever — more than 3500 total programming hours, all viewable from your tablet or smartphone.

While watching the Olympics, you’ll be able to view instant replays, send highlight videos to your friends, tweet on the latest play action, check stats…in short, enjoy a rich multimedia Olympics experience over the mobile network.

Welcome to the new normal.

Want to control the camera angles as you watch your favorite basketball team? This season, Read More »

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Is Video Training Better Than Being There?

Videocast featuring  Dr. Susan Holliday, Executive Director, Technology & Information Services, Capistrano Unified School District.

  Is Video Training Better Than Being There?

  Date: June 19, 2012

  Time: 10:00 am – 11:00 am Pacific

  Register Now

 

 

Enterprise video content solutions help you use video in new ways, from organizational communications to training and live events. In particular, training is an ideal use case for video—participants in a live training can go back and review the material at a time and place that’s convenient for them.

 Join Cisco and Dr. Susan Holliday, Executive Director, Technology & Information Services, Capistrano Unified School District, for a videocast on June 19, 2012, 10:00 am Pacific, to hear how they are using video for professional development. Serving 53,000 students in grades pre-K–12, Capistrano Unified School District (Capistrano USD) has 56 campuses spread over 195 square miles in Orange County, California.

Dr. Holliday will cover how the district first put the Cisco video content solution to work capturing and sharing professional development sessions on defining effective instruction and student engagement, for district principals and their site leadership teams. 

Read More »

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Not Just Experiences, Rich Experiences

As I get ready to head to the airport to attend Cisco Live it has me thinking about the travel experience and how it relates to the collaboration experience. While some aspects of the travel experience can be quite pleasurable, there are many that aren’t – security screening, delays, BYOF (bring your own food), among others.

The same is true for collaboration. Just like every airline promotes similar amenities, many collaboration vendors promote “rich experiences”, especially for video, which sound very similar – HD, interoperability, standards, scalability. But the reality can sometimes be quite different: buffering, jitter, pixelization, dropped calls, and failed connections to name a few.

I believe experience matters and if we can provide consistent, predictable, rich experiences for users, then collaboration will flourish. This is what Cisco is focused on and I think we are far ahead of the competition. I encourage you to join me Read More »

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