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Ubiquitous High-Quality Video Is Not a Pipe Dream

Video everywhere is the way of the future, but end-users also want a great video experience. That combination requires very efficient use of bandwidth to be practical. My colleague, Jacob Nordan, explained in a recent post how that can happen if you choose the right technology partner. H.265, a new codec standard, also plays a key role.

Next year, H.265, will be ratified by ITU-T. As a firm believer in standards-based video, Cisco is investing in H.265 development across our portfolio. We see H.265 as the primary enabler for deploying high-quality video ubiquitously by reducing bandwidth consumption up to 50% compared to existing technologies. As we look out over the next few years, video communications with great experience will become a requirement, not a nice-to-have, for all users. H.265 along with an intelligent network will be the key to making it happen.

To see how we are enabling a high-quality experience at half the network cost, check out my H.265 demo from the Cisco Collaboration Summit.

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Cisco Expands Virtual Offerings – Reaffirms Commitment to Seamless Conferencing

With Cisco’s focus on bringing the power of video to organizations of all sizes when, where and how they want it, we are dedicated to expanding our virtualized collaboration offerings.

One of the ways we are demonstrating our strong commitment to seamless conferencing is by ensuring uncompromised quality and experience in any environment – whether delivered as hosted, on-premise or hybrid, and with virtualized or dedicated platforms.  Our comprehensive approach to video collaboration is part of a broader architecture that enables a consistent user experience across any device and flexibility in delivery options.

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Education Transformation with Video – What the Research Says [INFOGRAPHIC]

Video is rapidly becoming the preferred method of communicating and collaborating over the network. This trend is having a profound impact in education with innovative teachers and professors integrating video with forward-looking pedagogies to increase student engagement, accommodate different learning styles, and improve student outcomes.

Cisco commissioned Wainhouse Research to review current research and document the benefits of video in improving learning and the quality of the educational experience.  Studies surveying educators found that:

  • 68 percent believe that video content stimulates discussions
  • 66 percent believe video increases student motivation
  • 42 percent believe video directly increases student achievement
  • 55 percent believe it helps educators be more creative
  • 62 percent believe video helps educators be more effective

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Cisco Networked Video Strategy: The Cisco Difference in Video

Part 2 of a 4-part series

In part one of this series, Cisco Video Collaboration Group SVP Marthin De Beer kicked off our exploration of the new Cisco Video strategy unveiled at Cisco Live 2012 in San Diego.

Video drives more traffic than any other application on the network and it’s changing how people communicate, collaborate, and consume content and entertainment. By 2016, we forecast 86% of traffic on networks will be video.

Using video is about the optimal experience for the task at hand – it is about creating that in-person experience from immersive TelePresence, but also about creating the best possible experience when you are on the road participating via your iPad.

When it comes to video, Cisco does three things differently to ensure superior end-to-end video experiences with greater efficiencies:

  • Architectural Approach: The Cisco Medianet architecture delivers superior experiences and efficiencies by integrating video capabilities all the way from the network to the application. Cisco video endpoints use Medianet to discover and configure themselves, dramatically reducing deployment cost. Medianet infrastructure provides detailed performance information, which allows IT organizations to detect and fix problems in a fraction of the time required by traditional approaches. Medianet also helps companies leverage existing investments to build new capabilities more cost efficiently, such as adding recording and sharing to TelePresence or providing common call control for voice and video endpoints. Cisco’s advantage comes from the network, which allows us to build and manage systems that best “understand” network performance, complexity, interactivity, and capacity.  While Medianet provides compelling experience and total cost of ownership advantages today, we believe an architectural approach like Medianet will become absolutely required as video becomes pervasive.

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The Power of Video Collaboration – Driving Business Growth, Innovation, and Productivity

A recent industry announcement affirms how important video communication is to the future of business-to-business collaboration.  As the global market share leader in telepresence and video collaboration solutions, we have always been firm believers that video calling should be as easy and ubiquitous as making phone calls.  We are highly encouraged by innovations that seek to spur user scale while simultaneously reducing costs and enabling new customers to experience the transformative power that only this technology can deliver.

In order to deliver on this vision and to extend the power of video collaboration to more people, Cisco has embarked on a multi-pronged strategy that is already producing results for end users.

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