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Using Video to Grow Your Small Business – Melinda Emerson @SmallBizLady Shares Tips

Melinda Emerson, aka “SmallBizLady” is a veteran entrepreneur; small business expert and social media coach who specializes in helping small businesses thrive. Today hosted a WebEx offering tips for using video to help grow your business.

Watch her on-demand webinar on using video for your business.

Why should you use video?

Here are a few interesting stats about video Melinda shared with us:

  • Online video is expected to grow 55% this year and is the top format for content marketing.
  • Videos have a 41% higher click-through rate than plain text context.
  • 58% of consumers ages 18-34 who follow brands on social media would watch a video posted by that brand.
  • 57% of Smartphone users polled say they’ve streamed video on mobile.
  • Videos are integral to the success of any SEO strategy.
  • 90% of web traffic is predicted to be video by 2014.

With all that good news, there’s one important point Melinda makes about using video: don’t waste people’s time. To be effective, keep it short. 88% of people say they would watch a video that educated them for at least one minute.

Use video to create a deeper relationship with your customer.

Here are 12 ways you can use video to market your business (be sure to watch the on-demand presentation to learn more).

1. Blog content. 5. Video training. 9. Live video streaming.
2. Customer testimonials. 6. Interviews. 10. Webinars.
3. Product demos. 7. Commercials. 11. Viral video.
4. Email video. 8. Video news release (VNR). 12. Product reviews.

Melinda went on to explain how to create videos that are interesting to customers. Read More »

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Video Conferencing Makes Business Easier – it’s Free with WebEx Meetings

In WebEx Meetings, we have a feature makes doing business easier. It allows you to video conference in a way that mimics the ebb and flow of natural conversation.

We call it Active Speaker and it’s an invaluable tool for business. If you aren’t using video for business, it’s time to start.

You can learn more about the value of video from Melinda Emerson, SmallBizLady, and America’s #1 small business expert. She offers 12 ways to use video to grow your small business in this online webinar.

Get your free WebEx Meetings account today.

Active Speaker pushes the video image of the person speaking to lead position so you can actually follow the conversation via webcam. This means the person talking is the one you see featured.

This works especially well in theatre mode; see the image above. As you talk, the speaker who is featured adapts and changes based on who is talking (watch this video to learn more).

This is a fun, lively way to host a business meeting Read More »

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Soneco’s ICmyNet.Media completes IVT with Medianet

August 14, 2012 at 3:24 pm PST

A few weeks ago, Soneco successfully completed their interoperability verification and testing (IVT) with medianet  for its product ICmyNet.Media through the medianet systems management Cisco Developer Network  (CDN) program.

By working very closely with the medianet team through CDN, the ICmyNet.Media team added support to performance monitor enabling our customers to gain visibility into the network, to learn more about the performance of their media flows and to perform faster troubleshooting.

ICmyNet.Media is web based network monitoring tool that leverages medianet performance monitor and gives you valuable insight in your network media flows. It allows you to: Read More »

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Local Stories, Global Reach

As the digital content lead on the social media communications team at Cisco, my primary responsibility is to capture and produce relevant and compelling stories. The end goal of these stories is always the same: provide reporters, analysts, customers, thought leaders and others interested in Cisco and the industry with a better understanding of networking technology, its power and its significance in the lives of users.

That brings me to My Networked Life: True Stories from a Connected World.  This twelve-part documentary-style video series takes viewers around the world for a look at how young professionals, entrepreneurs, artists and students are using connected technology to achieve goals and realize dreams.  These stories are personal, they are real and they are powerful. Each video closes with a data point from Cisco’s Visual Networking Index or the Cisco Connected World Technology Report –reinforcing the reality of the trends showcased in each episode.

While the videos do not necessarily focus on specific Cisco customers, they do focus on the areas of technology Cisco is most interested in – video, collaboration, mobility, security, cloud and core networking technology. These videos also serve as an engagement spark of sorts for communications – driving conversation about the future workforce, what the expectations are globally and what CIOs should care about and listen to.

We welcome feedback on this series. Share YOUR networked life with us. Post your picture to our Facebook Page or Twitter and tag it #NetworkedLife showing how the network and connected technology allows you to follow your dreams and achieve your goals.

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“My Networked Life” in the News
 New Media Rockstars: Shilo Shiv Suleman talks Cisco’s “My Networked Life” and Magic through Technology
 The Hobson and Holtz Report, Shel Holtz: John Earnhardt on Cisco’s content portal, The Network

 

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Back to the Future of TV: Emerging Social TV Opportunities for Service Providers

By Bill Gerhardt, Director, IBSG Service Provider

The future of TV is already upon us.  Driven by technology advances, business model challenges, and consumer behavior, over the next five to ten years, TV as we know it will be a thing of the past.

However, many of the changes identified by Cisco IBSG in our work on the “Future of TV” will occur much more quickly. One such dimension is Social TV.  Looking back 20 to 30 years, we see that TV began as a social tool.  It’s what we gathered around on Sunday night to watch family programming. It’s what we talked about at work on Mondays.  It’s what advertisers utilized to make an impression on viewers.

Today, we have lost some of those social aspects of TV viewing. Instead, we often watch TV alone, in rooms that are not optimized for gathering, our friends and family dispersed in far flung places. As such, advertisers are losing their ability to extend their message through the power of conversation and discussion, challenging their effectiveness. Cisco’s IBSG’s 2011 study The Future of Television: Sweeping Change at Breakneck Speed predicted that Social TV would become increasingly embedded in TV experiences.  Two of the study’s 10 predictions involved Social TV:  #5 Don’t Just Watch, Get Involved and #9 Watch Together Virtually.  Social TV attempts to take us “back to the future” of TV, rekindling those social experiences of yesteryear in a way that is more powerful and aligned with today’s realities.

To bring some clarity to the Social TV opportunity, Cisco IBSG has developed a comprehensive taxonomy of Social TV use cases that Read More »

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