Have you walked into a retail store lately and seen someone use his or her phone to “scan” a product’s bar code to get immediate access to reviews from consumers who have bought the product? This customer might also (to the chagrin of retail store owners) be looking for cheaper prices offered online or in a physical store around the corner!
This is the new “omnichannel” reality that retailers have to face nowadays—one where virtual and physical channels come together to enable in-store access to web-based customer reviews and price comparisons, while also taking some physical store capabilities to the virtual channel (for example, Remote Deposit Capture in banking). Read More »
Educators face a number of challenges, from increased pressure to improve student performance on standardized tests to shrinking state and local budgets. In addition, instructors are leaving their classrooms for better opportunities, and students’ learning skills are tuned more to social media and new technologies than to traditional educational models. These challenges require that institutions transform the way they retain talent—and the way they reach and teach students.
Although they have used recorded videos for many years to introduce new experiences to students, and some have started employing web-based video technologies to save travel costs, most educational institutions do not understand the critical role video can play in scaling resources to improve education quality despite budget constraints. Read More »
The explosive growth of mobility has had a transformative impact in recent years. Increasingly, it is viewed not just as an industry force but as an overall economic lever, driving expansion on a GDP level.
This was a core theme of the 2012 Canadian Telecom Summit, which I attended last week in Toronto. Certainly, Canada itself is a prime example, and there was much discussion about the vital role mobile video and data have played as key enablers in Canada’s economy as a whole.
My presentation and panel at the Summit focused on the opportunities afforded to service providers by this unbridled appetite for mobility, especially from a business-to-business perspective. In particular, I discussed the intersection between cloud and the bring-your-own-device (BYOD) movement. This evolution, I believe, will be a critical catalyst, ensuring the continuation of mobility-driven productivity and economic growth.
The fact is, service-provider-delivered business-to-business cloud services have not Read More »
Hockey fans are some of the most passionate and tech-savvy fans in the sports world, and the NHL® has partnered with Cisco technology to empower them with the information they crave. Fans can follow their favorite NHL® team in real-time through streaming video, interviews, recaps, highlights, real-time statistics, and more. Cisco content delivery offerings are helping the NHL® serve up fan experiences no matter where they are watching—in the arena, through the Internet, or on the television.
Hockey fans are embracing all of these new features, and the NHL® is advancing as quickly as the technology. For the seventh consecutive season, the NHL® posted record revenue and growth across multiple business platforms.
The infographic below shows how the Cisco-NHL® partnership expands the reach of the game for fans by surrounding them with the information they want, how they want it, when they want it.
Did you know that 93 percent of B2B buyers use search to begin the buying process (Source: Marketo). What’s more is that most buying cycles are 70 to 80 percent complete before companies are even willing to engage with sales people (Source: SiriusDecisions).
With statistics like that, wouldn’t you want to ensure your online assets provide the most compelling information about your products and services? After all, the goal is to get prospective customers to the finish line, preferably with you.
Enventis, a Cisco Gold and Unified Communications Master Specialized Partner, did just that.
They know prospective customers have a lot of options when it comes to selecting a data center for their network, server, and storage needs. Enventis also knows those prospective customers would have to travel great distances to visit their facilities located in Edina, Minnesota. So they created a virtual tour to help save on travel time and money, while providing an accurate view of what their data center looks like.
Want to see their tour? Watch the video below.
I chatted with Enventis Senior Marketing Specialist Elke Zimmermann about the making of the Enventis Data Center Virtual Tour video, the results that came out of it, and tips for creating your own virtual tour. Read More »