Cisco Blogs


Cisco Blog > Education

WebEx and Higher Education

This morning, like most of mornings, I woke up, checked my calendar, and joined a WebEx meeting. After introductions and pleasantries, I listened and conversed with three of my colleagues. Then, at the top of the hour, the conversation concluded, and the group dispersed hurriedly to attend their next meetings. Employees repeat this process almost all day every day.  This is how work is done at Cisco.  Now, after having been a part of the process for nearly two months, I’m dreading the return to the seemingly archaic way that I work and collaborate with others at school.

This year, I will be a junior at the University of Oregon, and I’m working towards a degree in International Studies with a focus in Business- Marketing. Currently, I’m working as an intern for Cisco’s education marketing team. Read More »

Tags: , , , ,

Using Video to Grow Your Small Business – Melinda Emerson @SmallBizLady Shares Tips

Melinda Emerson, aka “SmallBizLady” is a veteran entrepreneur; small business expert and social media coach who specializes in helping small businesses thrive. Today hosted a WebEx offering tips for using video to help grow your business.

Watch her on-demand webinar on using video for your business.

Why should you use video?

Here are a few interesting stats about video Melinda shared with us:

  • Online video is expected to grow 55% this year and is the top format for content marketing.
  • Videos have a 41% higher click-through rate than plain text context.
  • 58% of consumers ages 18-34 who follow brands on social media would watch a video posted by that brand.
  • 57% of Smartphone users polled say they’ve streamed video on mobile.
  • Videos are integral to the success of any SEO strategy.
  • 90% of web traffic is predicted to be video by 2014.

With all that good news, there’s one important point Melinda makes about using video: don’t waste people’s time. To be effective, keep it short. 88% of people say they would watch a video that educated them for at least one minute.

Use video to create a deeper relationship with your customer.

Here are 12 ways you can use video to market your business (be sure to watch the on-demand presentation to learn more).

1. Blog content. 5. Video training. 9. Live video streaming.
2. Customer testimonials. 6. Interviews. 10. Webinars.
3. Product demos. 7. Commercials. 11. Viral video.
4. Email video. 8. Video news release (VNR). 12. Product reviews.

Melinda went on to explain how to create videos that are interesting to customers. Read More »

Tags: , , , , , , , , ,

Video Conferencing Makes Business Easier – it’s Free with WebEx Meetings

In WebEx Meetings, we have a feature makes doing business easier. It allows you to video conference in a way that mimics the ebb and flow of natural conversation.

We call it Active Speaker and it’s an invaluable tool for business. If you aren’t using video for business, it’s time to start.

You can learn more about the value of video from Melinda Emerson, SmallBizLady, and America’s #1 small business expert. She offers 12 ways to use video to grow your small business in this online webinar.

Get your free WebEx Meetings account today.

Active Speaker pushes the video image of the person speaking to lead position so you can actually follow the conversation via webcam. This means the person talking is the one you see featured.

This works especially well in theatre mode; see the image above. As you talk, the speaker who is featured adapts and changes based on who is talking (watch this video to learn more).

This is a fun, lively way to host a business meeting Read More »

Tags: , , , , , , , , , , ,

Soneco’s ICmyNet.Media completes IVT with Medianet

August 14, 2012 at 3:24 pm PST

A few weeks ago, Soneco successfully completed their interoperability verification and testing (IVT) with medianet  for its product ICmyNet.Media through the medianet systems management Cisco Developer Network  (CDN) program.

By working very closely with the medianet team through CDN, the ICmyNet.Media team added support to performance monitor enabling our customers to gain visibility into the network, to learn more about the performance of their media flows and to perform faster troubleshooting.

ICmyNet.Media is web based network monitoring tool that leverages medianet performance monitor and gives you valuable insight in your network media flows. It allows you to: Read More »

Tags: , , , , , , , ,

Local Stories, Global Reach

As the digital content lead on the social media communications team at Cisco, my primary responsibility is to capture and produce relevant and compelling stories. The end goal of these stories is always the same: provide reporters, analysts, customers, thought leaders and others interested in Cisco and the industry with a better understanding of networking technology, its power and its significance in the lives of users.

That brings me to My Networked Life: True Stories from a Connected World.  This twelve-part documentary-style video series takes viewers around the world for a look at how young professionals, entrepreneurs, artists and students are using connected technology to achieve goals and realize dreams.  These stories are personal, they are real and they are powerful. Each video closes with a data point from Cisco’s Visual Networking Index or the Cisco Connected World Technology Report –reinforcing the reality of the trends showcased in each episode.

While the videos do not necessarily focus on specific Cisco customers, they do focus on the areas of technology Cisco is most interested in – video, collaboration, mobility, security, cloud and core networking technology. These videos also serve as an engagement spark of sorts for communications – driving conversation about the future workforce, what the expectations are globally and what CIOs should care about and listen to.

We welcome feedback on this series. Share YOUR networked life with us. Post your picture to our Facebook Page or Twitter and tag it #NetworkedLife showing how the network and connected technology allows you to follow your dreams and achieve your goals.

******
“My Networked Life” in the News
 New Media Rockstars: Shilo Shiv Suleman talks Cisco’s “My Networked Life” and Magic through Technology
 The Hobson and Holtz Report, Shel Holtz: John Earnhardt on Cisco’s content portal, The Network

 

Tags: ,