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Cisco Networked Video Strategy: Transforming the Way People Experience Life

Part 1 of a 4-part series

A few months ago at Cisco Live in San Diego, I outlined Cisco’s strategy for networked video across service provider, enterprise, and consumer networks. I talked about changes in enterprise user adoption, the future of television, and how these markets will come together over time. We are in the midst of a major market transition and the way we consume video today will soon be a thing of the past.  Take a look at my Cisco Live Video and Collaboration keynote and allow me to make a point here. This is the way we are used to experiencing video – in a linear fashion from beginning to end. I believe watching video in this manner provides an insufficient experience and will soon be as antiquated as watching a black and white film is today.

Experience matters.  Capturing video for future reference and viewing in a linear fashion will no longer be enough.  What if we could search within a video for specific keywords or topics that the speakers covered? Or skip to a particular speaker, like Michael Gliedman, CIO of the NBA, who joined us in the keynote? These are examples of some of the advances made in video over the last few years that can improve the overall experience.  Let’s take a look at this example where we have applied video analytics to the very same keynote recording. These are just some of the capabilities possible with the advancements in our Cisco networked video portfolio and architecture.

Over the next few weeks I and others will shed more light on Cisco’s networked video strategy, which includes transforming Video Entertainment in the home, Video Collaboration in the workplace, and adding Video Intelligence to extract relevant data from video across service provider and enterprise networks.

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Medianet at ASIS – Plugfest!

It was a very fruitful week at the ASIS, and we wish to thank all our IP Surveillance Camera partners for taking the time and interest to work with us on interoperability verification testing of their products with Cisco Medianet. Plugfest has indeed triggered interest in all our partners, and they have been as excited as we are on this partnership. The concept of the network being a fundamental platform for rolling out various services that facilitate deployment and management of rich media networks has been very well received. Partners have shared how important this could be for them, especially in terms of making their solutions more deployable and with regard to customers seeing improved value in their products. Hence, the stage is very well set for building on two key priorities for Cisco: the Network as a Platform vision and Video.

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Coming Together in the Virtual Workspace

Almost five years ago, I was working in the wireless division for Cisco when we introduced the concept of business mobility in motion. Laptop sales were booming and Wi-Fi connectivity was cropping up everywhere, giving rise to the vision of people being mobile and their work following them. Today that vision has never been more real: the workplace is no longer a place. A new generation of devices, applications, and of course increased network capacity, allow people to perform almost any work activity — from the mundane to the complex — almost anywhere.  Where we all come together today is a virtual workspace, and we’re connecting to it from places, devices, and applications of our choice.

The way we work — what we call collaboration  — is changing, too.  We’re evolving from sending email and sharing files, to a work style based on social conversations and real-time communication. As our teams and work locations become more dispersed, richer interaction styles such as web conferencing, voice, and video increasingly come into play, often with mobile devices as the primary platform.

The intersection of collaboration and mobility is truly a crossroads. And a company that moves to embrace and use these capabilities will find itself the winner — with employees, customers, and shareholders — on the other side.

However, technology leaders who find themselves at this juncture face a major challenge Read More »

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Brand Journalism: Thoughts and Insights from Communication Pros (VIDEO)

This summer The Network, Cisco’s Technology News Site, which houses our press releases, corporate information and original content from named journalists, celebrated its first anniversary.

Cisco’s newsroom has been around for years, but our team, the social media communications team, set out to redefine how the newsroom functioned. We made it more social, more visual, more interactive and connected it with our corporate social channels (i.e. Facebook, Twitter, Pinterest, LinkedIn, etc.). We added commenting through Disqus and launched a fully-functional mobile site. So, you’re asking…what’s so special about that? Well, the social functionality and focus on visual may have been obvious, albeit valuable, enhancements…but what really sets this corporate newsroom apart is our approach to content development.

We have a team of more than ten contributing professional writers who’ve produced for BusinessWeek, PBS, Forbes to name just a few of the outlets. We feature two articles a week from these writers and balance our site with content produced by our team and curated through the company.

As the brand journalism conversation continues to gain momentum, we are often asked about our approach to content. We like to describe what we are doing as an experiment of sorts, wherein our goal is to produce engaging multimedia content about industry  trends, innovation and best practices developed by a creative team of seasoned journalists, editors and artists with the goal of driving conversation among key influencers. To give you an idea of how the stories our contributing writers produce compare with some of our other content, on average, their pieces get about 60% more page views and are 3 times more likely to receive comments.

We stuck a camera in front of some of our friends who joined us for The Network’s anniversary gathering earlier this summer.  Hear what they are saying about Brand Journalism and, if you have thoughts on the trend, share them below…we’d love to hear what you think.

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Flipped Classroom Transforms Personal Learning

The Flipped Classroom continues to enlist tech-savvy teachers as evangelists, and technologies that support them continue to evolve.   At this year’s ISTE conference, Cisco caught up with Flipped Classroom pioneers, Jonathan Bergmann and Aaron Sams to discuss one of the hottest trends in education.

In the video below, Jonathan and Aaron discuss how the Flipped Classroom model transforms the entire classroom dynamic through conversation rather than dissemination of knowledge. Jonathan suggests one of the greatest benefits of flipping is that overall interaction increases: Teacher to student and student to student. With more than 67 percent of educators reporting that this model has improved student test scores by 67 percent it’s no wonder that this is being rapidly adopted.

Looking for more Flipped Classroom colleagues to connect with or model? Check out the People of Flipped Learning for a list of educators practicing, and blogging about their flipped experience.

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