As we move into 2013 and attempt a glance further into the future, we see shifts in the conversation around cloud collaboration. I’ve outlined a few thoughts on what we can expect soon, over the course of the next few years, and in the future.
In 2013, we’ll see the cloud conversation shift to flexibility and agility as primary drivers of adoption.
“Businesses will have to provide an environment in which their employees are connected in ways they have never been connected before.”
As more companies understand the problems that arise in the collection of big data and the number of employees who work outside the office increases, cloud adoption will grow exponentially. Gartner data shows 71 percent of businesses adopted Software as a Service (SaaS) within the past three years, with three quarters of businesses planning on increasing SaaS spending. However, the reason companies increasingly invest in SaaS will shift. As a recent Forrester survey shows, a decreasing number of businesses are prioritizing lower costs as a reason to adopt SaaS, while an increasing number of businesses are focusing on “business agility” as a reason to deploy a SaaS solution.
In order to compete effectively in the future, businesses will have to provide an environment in which their employees are connected in ways they have never been connected before – connecting employees to customers, partners, and suppliers real time, anytime, anywhere, and providing context to these collaborative sessions. This can only be accomplished through leveraging an increasing set of collaborative technology, and exposing the most relevant data across the traditional mediums of voice, video, and chat. Cloud accelerates the roll-out of this technology consistently across entire companies and their business partners, so they can improve the efficiency of their decision-making and the quality of their customers’ experience. As the cloud and macroeconomic factors increase the speed of business and collaboration, businesses will look to the cloud to as a means to deploy the growing set of integrated collaborative tools and gain a competitive edge.
As cloud collaboration moves beyond early adopters in 2013, hybrid models will proliferate and customers will increasingly demand a seamless, uncompromising user experience between the cloud and the customer premises.
“More than 50 percent of enterprises began cloud migrations in 2011.”
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Tags: Cisco, cloud, collaboration, enterprise social software, Internet of Everything, IoE, mobility, TelePresence, twitter, video
Success in retail hinges on a deep understanding of consumers. Anticipating their wants and needs — then offering the right product, in the right place, at the right time, and for the right price — has always been paramount.
To truly understand today’s consumer, however, retailers need to address a new dimension that is challenging retailers in unprecedented ways: data. Not just traditional data – Big Data.
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Tags: Big Data, data, IBSG, mobile, mobility, omnichannel, retail, retailer, social media, video
As many of you know, the term “Black Friday” is commonly used to describe the Friday immediately after the U.S. Thanksgiving holiday–the busy shopping day when many retailers begin to turn a profit for the year. Black Friday signals the start of the holiday shopping season, with its accompanying surge in the need for customer support. We can all think of examples of the latter: the frantic web searches to get our childrens’ gifts working properly, the calls to return a sweater that was the wrong size–sound familiar?
The holiday season is the acid-test of customer care in many industries. Businesses that fail the test will lose customers–often in droves–while those who delight their customers can surge ahead of the competition.
So how can businesses succeed–and excel–in providing world-class customer service even during this most challenging of seasons? The answer lies in properly leveraging the 3 Waves of Customer Care: Cost, Relationship, and Experience. You can read about the details in this Read More »
Tags: Black Friday, collaboration, contact center, Customer Care, enterprise social software, mobile, video
At the beginning of 2012, we saw three major trends emerging in the education space, but we had no idea that they would all be converging: Flipped Learning, BYOD, and Shared Collaborative Platforms.
This time last year, I was sitting at an old, high-top biology lab table with my son’s AP Biology teacher, asking him to explain this whole “Flipped Classroom” thing and why his classes’ AP bio scores were so high. Lo and behold, Flipped Learning became the mantra of the year.
Sal Khan and the Khan Academy became the best-known content-feeder into this phenomenon, and I started voraciously consuming his videos on pre-calculus, statistics, and world history. So did teachers and students as they turned to Khan as a source of pre-packaged lectures, new flipped learning models, and emerging information on different assessment measurements. Aaron Sams and Jonathan Bergmann even wrote a book about it, The Short History of Flipped Learning, and they joined us as guest speakers at the 2012 ISTE show.
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Tags: BYOT, Cisco, collaboration, education, Flipped Learning, higher education, social networking, video, WebEX
Only a short time ago, consumers had limited choices for accessing professional video content.
Today, a smorgasbord of options continues to multiply—from premium cable and DVDs, to online choices such as Apple, Netflix, and Hulu. Hardware options are equally dizzying, as traditional TV gives way to PCs, smartphones, and tablets. As portable devices meet the cloud, more consumers expect to view their favorite content anywhere, anytime.
The London Olympics this year were a case in point. NBC statistics reveal that more than 57 million U.S. viewers streamed Olympic events online. And over 7 million unique visitors per day accessed the BBC’s online Olympic sites, with nearly half of them watching on mobile devices.
Clearly, media consumption has evolved. Given the complexity of choices, it is essential for all players in the video value chain to understand what consumers need and want. To gain greater insight, the Cisco Internet Business Solutions Group (IBSG) studied the trends and behaviors of 1,152 video consumers in the United States in 2012.
Chief among our findings? Streaming is going mainstream—and if the quality, variety, and delivery of streaming video are held to a high standard, consumers will be willing to pay
Streaming Is Going Mainstream
Seventy percent of U.S. broadband users are watching professionally produced Internet video every week, with an average viewing time of more than 100 minutes per week. Among 18- to 24-year-olds, viewership rises to 94 percent. Overall, streaming video is ahead of downloading and about even with DVDs and Blu-ray Discs (see Figure 1). Read More »
Tags: cable, Service Provider, streaming, television, video, Video On Demand, video streaming, videoscape, VOD