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Cisco Networked Video Strategy: The Cisco Difference in Video

Part 2 of a 4-part series

In part one of this series, Cisco Video Collaboration Group SVP Marthin De Beer kicked off our exploration of the new Cisco Video strategy unveiled at Cisco Live 2012 in San Diego.

Video drives more traffic than any other application on the network and it’s changing how people communicate, collaborate, and consume content and entertainment. By 2016, we forecast 86% of traffic on networks will be video.

Using video is about the optimal experience for the task at hand – it is about creating that in-person experience from immersive TelePresence, but also about creating the best possible experience when you are on the road participating via your iPad.

When it comes to video, Cisco does three things differently to ensure superior end-to-end video experiences with greater efficiencies:

  • Architectural Approach: The Cisco Medianet architecture delivers superior experiences and efficiencies by integrating video capabilities all the way from the network to the application. Cisco video endpoints use Medianet to discover and configure themselves, dramatically reducing deployment cost. Medianet infrastructure provides detailed performance information, which allows IT organizations to detect and fix problems in a fraction of the time required by traditional approaches. Medianet also helps companies leverage existing investments to build new capabilities more cost efficiently, such as adding recording and sharing to TelePresence or providing common call control for voice and video endpoints. Cisco’s advantage comes from the network, which allows us to build and manage systems that best “understand” network performance, complexity, interactivity, and capacity.  While Medianet provides compelling experience and total cost of ownership advantages today, we believe an architectural approach like Medianet will become absolutely required as video becomes pervasive.

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The Power of Video Collaboration – Driving Business Growth, Innovation, and Productivity

A recent industry announcement affirms how important video communication is to the future of business-to-business collaboration.  As the global market share leader in telepresence and video collaboration solutions, we have always been firm believers that video calling should be as easy and ubiquitous as making phone calls.  We are highly encouraged by innovations that seek to spur user scale while simultaneously reducing costs and enabling new customers to experience the transformative power that only this technology can deliver.

In order to deliver on this vision and to extend the power of video collaboration to more people, Cisco has embarked on a multi-pronged strategy that is already producing results for end users.

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[INFOGRAPHIC] The Impact of Video in Education

According to Cisco’s most recent Visual Networking Index (VNI) report, video now accounts for more than 50% of all consumer Internet traffic. By 2013, 91 percent of global Internet traffic is forecast to be video. Through my work with government and education leaders from around the globe, I believe that video technologies are now viewed as a fundamental catalyst for driving education transformation in schools and universities worldwide.   Which is why I am proud to introduce a new infographic based on  Cisco’s newest thought leadership research: ” Preparing Today’s Students for Tomorrow’s Challenges: The Impact of Video in the Education.”

The infographic provides a visual summary of the research report on the impact of video in education, how to strategically adopt video technologies into teaching and learning, and how to best guide students in the development of 21st century skills to prepare them for their role as global citizens. I truly believe it’s a perfect moment for educators everywhere to re-assess their use of video and to make the key decisions about how best to incorporate it into their students’ learning experience.

How will you transform your classrooms with video technologies?

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Master Cloud Builder Specialization–Helping Partners Evolve

You’ve often heard me say that Cisco partners need to continue to evolve their businesses to stay competitive and be successful. As the trend for delivering technology as a service continues, now more than ever partners must evolve their business to support the demand for new consumption models, like cloud and managed services.  And in order to support our partner’s evolution, Cisco is evolving our Partner Program with the availability of the new Master Cloud Builder Specialization.

As I announced at Partner Summit back in April, this new specialization brings together the data center architecture specialization, Cloud Builder designation and adds competencies to deliver solutions like Vblock, Flexpod, and VXI.  Think of the new Master Cloud Builder specialization as the customer’s “one-stop shop” for the highest level of competencies for data center and cloud.

No matter which analyst report you read, the market opportunity for both private and public cloud infrastructure will be billions of dollars over the next several years. The Master Cloud Builder Specialization allows partners to differentiate even further to help capture a greater share of the rapidly growing cloud market.

Partners have a choice in the role they want to play in cloud (Builder, Provider, Reseller) and the level of investment they want to make. Cisco is committed to continuing to invest in the success of our partners, to help you optimize your business value and see the greatest return on your investment in Cisco.

Along with the availability of the new master specialization, Cisco is launching the Cisco Cloud Partner Marketplace. Created based on your feedback, this tool gives partners a place to market and promote their Cisco cloud-based solutions and services.

I encourage you to learn more about the new Master Cloud Builder Specialization and the Cisco Cloud Partner Marketplace and I look forward to our continued journey together in this ever-changing marketplace.

Find out what some of our partners had to say about the Master Cloud Builder Specialization.

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Cisco Rated Strong Positive in 2012 Gartner MarketScope for Telepresence and Group Video Systems

I’m pleased to announce that Cisco has received a Strong Positive rating in Gartner’s 2012 MarketScope for Telepresence and Group Video Systems.  We believe Gartner’s MarketScope Report confirms a shift we see taking place across the video market – while customers are still investing in multiscreen deployments, they are also looking for other options in order to drive pervasive adoption across their organization.  These options can come in many flavors – less expensive room-based solutions, personal / PC-based options and one of the biggest trends – video being available on mobile devices.

Customer expectations for quality and reach remain high which does make it difficult for some players to address all segments while providing a seamless experience across all solutions.  We strongly agree with Gartner’s view that enterprise customers do desire dedicated room-based systems to anchor their video experience and because of this, we have continued to invest in this area of the portfolio.  We recently launched the Cisco TelePresence TX9000 Series which not only delivers the highest quality in-person immersive experience, but also features more advanced collaboration capabilities along with the ability to easily integrate users from multiple devices and applications into a telepresence experience.  This flexibility enables our customers to drive a pervasive strategy and quickly deploy video and telepresence to a broader number of users in their organization while also maintaining the highest quality experience for business critical sessions. Read More »

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