By: Conrad Clemson, VP of business development, Cisco Service Provider Video
Let’s start this blog with this simple observation: TV didn’t kill radio, but it did disrupt how advertising flows. Same for the impact of online media, on print.
And by our reckoning, it’s about to happen again — the diverted flow of advertising resources and revenues away from traditional, big broadcast TV, to online and over-the-top video.
Will TV advertising dominate over other forms of video consumption, for a really, really, really long time? Unquestionably. But increasingly, brands want a mixed media spend, because it gets them greater reach and greater engagement — and that’s what advertising is all about.
Our work to help service providers expand advertising beyond the primary TV screen, to the other screens we’re all watching, is a big part of what we’re demonstrating at this week’s CES, in Vegas. And we’re not going it alone — we’ve strengthened our work with Black Arrow, on ad decisioning, and with Innovid, on multi-screen.
Here’s what you’ll see: Read More »
Tags: black arrow, Cisco, innovid, multiscreen, Service Provider, video, videoscape
Some of us still remember, in the pre-DVR days, when missing an episode of your favorite show meant it was lost forever -- unless you chanced upon it in reruns. Even when technology allowed us to book content for recording, whether by VCR or DVR, you had to plan beforehand what you intended to record. The next generation of TV recording technology allowed us to “pause” live viewing and resume at our leisure, thanks to a review buffer that knew to record in the background whatever we happened to be watching. But what if you could spontaneously decide to go back in time – minutes, hours or even days – and view whatever content you missed?
Cloud DVR, one of the latest offerings from Cisco Videoscape Solutions, brings the latest time-shift technology home. An extension of Videoscape Video Everywhere, Cloud DVR leverages cloud technology to store content on a scale impossible for traditional DVRs to replicate. How much content can be stored? Enough for a viewer to browse the programming grid and view any program broadcast over the previous three days.
Enabling this technology is a Content Distribution Network which continually stores broadcast content with high availability and performance. And it’s not just for traditional TV viewing. Because Cloud DVR runs on the multi-device Video Everywhere platform, recently broadcast content can be made retroactively available on any device.
Several new Cloud DVR features take advantage of this technology. Restart TV allows you to view any event from the beginning, no matter when you tuned to it. Catchup TV, a souped-up version of Restart TV, makes available the previous three days of broadcasts. A complementary product, Reverse EPG allows you to search back in time for content previously broadcast. And you can now Pause Live TV even if you don’t have a DVR, so you don’t have to worry about unexpected viewing interruptions. . Because the content is derived from the same cloud-based source, you can pause viewing on one device and resume viewing from the exact same point on a different device.
Cloud-based storage offers several additional advantages:
- Storing more content -- storage capacity is no longer limited to the disk size of your DVR.
- Storing multiple shows broadcast simultaneously – no need to worry if your DVR is tied up with multiple recordings
- Scheduling, managing and accessing stored content from multiple devices
- No need for a hardware upgrade
Sound good? This solution is on its way. The biggest hurdle to implementation, however, may not be perfecting the technology, but rather the legal implications. One particularly thorny issue, particularly in US markets, is the legality of retrieving content that has already been broadcast. Under current US law, individual customers must request their own copies of a recording. As a result, VOD content can be viewed, but copy-protection arrangements severely curtail the amount of broadcast content that a viewer can legally retrieve and view. Resolution of the legal issues surrounding the viewing of recently broadcast content is shaping up as a major factor in how soon and to what extent we’ll see Cloud DVR introduced to our homes.
Link: An analyst discusses the future of Cloud DVR (posted on YouTube by Cisco):
For more information about the Cisco Cloud DVR, click here.
Tags: cloud dvr, Service Provider, video, videoscape
At our recent Collaboration Summit in Boca Raton, I had the opportunity to sit down with some of our customers and talk about how they are incorporating video into their organizations. It’s clear that many of our customers are already seeing the business benefits of video – whether it’s using remote expert services to improve pipeline conversion or launching new services more quickly through video collaboration.
But what if you looked at video not just as a way to help you improve what you are already doing, but as a way to allow you to do things you couldn’t do before? Things that previously were not feasible because of cost, resources, or other perceived barriers?
What if you could offer health services to a segment of the population you could not previously reach?
Read More »
Tags: Carl Wiese, Cisco, collaboration, collaboration summit, Fleming's, Nationwide Building Society, Paras and Associates, remote expert, video, video collaboration, videoconferencing
It’s the holiday season, and ’tis the season for giving!
Since one-third of donations occur in the month of December (source: Network for Good, Chronicle of Philanthropy), digital plays an increasing role in expanding the reach of requests for donations, in creating a propensity to give, and in delivering connected experiences that even themselves provide community benefit.
Known as ‘digital philanthropy,’ more and more donations are digital and utilizing mobile, social media, web and video. Growth of online donating has increased to 11.8% year-over-year, while overall giving increased 3.8% (source: Blackbaud, Charitable Giving Report: How Nonprofit Fundraising Performed in 2012, February 2013).
Easy Giving via Text Message
Donations come in all sizes and packages. The one we often hear about most is donating money via text message. To donate for typhoon relief in the Philippines via the Salvation Army, for example, all you need to do is text TYPHOON to 80888. And with just a click or two you’ve made a contribution. Quick, simple and immediate.
Read More »
Tags: digital, Mark Yolton, mobile, philanthropy, social media, video, web
As children all around the world are eagerly anticipating Santa’s arrival on Christmas Eve, children in hospitals around the Americas were able to get their wish list in before the big day. This month, Cisco teamed up with several children’s hospitals with a Santa Connection project, which allowed children not well enough to visit Santa onsite to still communicate their wishes to him from their bedside using Cisco video.
I was able to work with one of these hospitals, Johns Hopkins Children’s Center in Baltimore, to augment the Santa Connection experience with a ‘Santa tracking’ app, which allowed children to know how close Santa was to making his virtual appearance to individual rooms in the hospital. An elf traveling ahead of the Santa Video team carried an iPad displaying a live webpage showing the location of the much-anticipated video visit. Here is a screenshot of the app experience:
Utilizing the Connected Mobile Experiences solution, which includes the REST APIs provided by the Mobility Services Engine (MSE), we were able to show the children where the Santa team was in relation to them -- with a Santa icon where Santa’s video crew was and a smiley face showing the child’s current location. Read More »
Tags: advanced location, analytics, christmas, Cisco, elf, hospital, iPad, johns hopkins, location services, location-based, network, santa, services, technology, video, wi-fi, wifi, wireless